Comparison

#memory vs To

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

#memory

This app offers a unique way to store and retrieve any information by simply describing it with natural language keywords. It syncs across devices and allows for offline access, ensuring your memories are always available. Share information with others and collaborate in groups, all while maintaining strict privacy.

Highlights
  • Save any type of information
  • Natural language keyword search
  • Cross-device synchronization
  • Offline access
  • Shareable memories
  • Collaborative groups
Features
Read full description

#memory is a new way to remember anything. Save it once, then find it later just by describing it the way you naturally would. No folders. No filing. No scrolling through endless notes. Type a word or two (#wifi, #parking, #gift) and what you saved is right there. HOW IT WORKS • Save anything: a door code, a recipe tip, a book a friend recommended, a confirmation number, a photo, a file. • Add the words you'd naturally think of later. Those are your keywords. • When you need it, start typing. Matching memories appear instantly, as you type. WHY IT WORKS Your own words are the best index. #memory is built on cognitive encoding: when you save something with the words you'd naturally search for, recall becomes effortless. EVERYWHERE YOU ARE • iPhone, iPad and Mac, always in sync. • Save from any app with the share sheet. • Ask Siri to save to memory. • Works offline, so your memories are always with you. SHARE WHAT YOU KNOW • Hand someone a memory, not a copy. When you update it, they stay current. • Groups: a circle you name, remembering together. • Channels: publish once, and every follower stays current. PRIVATE BY DESIGN Your memories are yours. Encrypted in transit and at rest, and never anybody's business but your own. Sign in with Apple or Google to get started. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://www.usememory.com/privacy

About

To

Read full description

Write your to-dos on just two pages: Today and Tomorrow. By keeping the features simple, we could focus on how it feels to open every day. Well-used paper, pages that bend as they turn, a cover that opens when you slip off the elastic strap, the sound of a pen crossing things out — DayTodo is a to-do app that feels like a real notebook. - Today and Tomorrow only • Today's tasks go on the left page, tomorrow's on the right. • Didn't finish something? Send it to tomorrow with a single tap. • When the date changes, tomorrow's tasks move to today automatically. • Finished tasks get a hand-drawn strike-through and are tidied away the next day. - Animation • When you switch lists, the paper bends as the page turns. To jump far ahead, a whole stack of pages turns at once. • When you open the app, the elastic strap slips off and the cover opens. • Crossing out, sending to tomorrow, peeling and placing sticky notes, adding a bookmark — each motion is tuned by hand. • You can turn animations off in Settings. - The sounds of paper • Pages turning, the cover opening, the elastic strap, a pen crossing out, sticky notes and the bookmark ribbon. • All kept soft. You can turn them off in Settings. - Choose the look • Font: Handwriting / Pencil / Quirky / Scribble / System • Paper: New / Worn / Vintage (unlocked as you keep using it) — down to yellowing, coffee rings, and a scuffed cover. Marks sit in different places on each page and stay put from day to day. • Rules: Lined / Grid / Plain (line spacing follows your text size) • Background: Black / Walnut / Birch / Maple / Old Desk / Gray • Text size: Small / Medium / Large / Extra Large / Automatic - Sticky notes • Give each list a sticky note in one of 10 colors. • Press and hold to move it anywhere along the top. Tap the top edge of the page to stick one right there. • Other lists' notes peek over the top of the page — tap one to turn to that list. - Bookmark • Slip a bookmark into the list you use most. Its ribbon lies between the Today and Tomorrow pages. • On other pages, a little of the ribbon peeks out — tap it to jump straight back. • The app opens to your bookmarked list. - Private and secure • Lock your notebook with Face ID or Touch ID. • No ads. No analytics. No tracking. • What you write stays on your device. • Manual backup to a file and restore are free. - Premium (one-time purchase) Buy once, keep it forever. • Unlimited tasks (free: up to 10 in total) • Up to 10 lists (free: up to 2) • Automatic iCloud backup • Worn and Vintage paper and covers right away (free: unlocked after you open the app on 7 and 30 days) Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://daily-apps-showcase.pages.dev/privacy/daytodo/

Screenshots

#memory4 screens
To4 screens

Verdict

The call

The clearest difference is update cadence: #memory at every 2 days against To's every 3 days. #memory also leads on device support (3 vs 1). On price, ads, in-app purchases and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. #memory sells 2 in-app purchases, starting at $3.99 per month and To sells 4 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

#memory ships an update every 2 days, To every 3 days. The most recent releases landed on November 4, 2026 and October 31, 2026 respectively.

Scorecard2 real differences · 8 level
#memory versus To: the parameters behind the verdict, then further details
Parameter#memoryTo
PriceFreeFree
Rating5.0 (2 ratings) — better—
Positive reviews100.0% of reviews—
Number of ratings2 — better—
Update frequencyEvery 2 days — betterEvery 3 days
AdsNoNo
In-app purchasesYesYes
MonetizationFreemium—
DevicesiPhone, iPad, Mac — betteriPhone
Requires iOS18.017.0 — better
Further details — not scored
Size46 MB78 MB
Age rating4+4+
DeveloperRecall InnovationsAtsushi Ito

In-app purchases

2 purchases

#memory

Subscriptions2
  • #memory Premium$3.991 Month
  • #memory Premium$37.991 Year
4 purchases

To

One-time4
  • Small Tip$0.99
  • Medium Tip$2.99
  • DayTodo Premium$4.99
Show 1 more
  • Large Tip$5.99

Questions

Is #memory free?
#memory is free to download, with in-app purchases available.
Is To free?
To is free to download, with in-app purchases available.
Do #memory or To have ads?
Neither #memory nor To shows ads.
Which is updated more often, #memory or To?
#memory ships an update every 2 days, and To every 3 days. Most recently, #memory was updated on November 4, 2026 and To on October 31, 2026.

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