Calorie Counter vs Plainly
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Calorie Counter
This app helps you manage your diet by tracking calories, protein, carbs, and fats. It features a large food database, custom food logging, and personalized daily goals. Your data is stored privately on your device.
- Comprehensive food database
- Custom food logging
- Macro nutrient tracking (calories, protein, carbs, fats)
- Personalized daily goals
- PDF progress reports
- On-device data privacy
- Dark and light mode options
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Take control of your nutrition with BiteSync, the simple and private way to log meals and hit your daily targets. - Track calories, protein, carbs, fat and sodium - Search a large food database or add your own foods - Scan barcodes and identify meals from a photo with AI - See progress with clear daily and weekly charts - Export PDF reports for yourself or your coach - All data stays private on your device Reach your health goals one bite at a time. Privacy Policy: https://macro.ardasen.com/privacy.html Terms of Use: https://macro.ardasen.com/terms.html
Plainly
This app personalizes your food tracking based on your specific health goals, such as building muscle, managing carbs, or supporting GLP-1 medication. It provides meal-level insights and projected timelines to help you achieve your targets.
- Focus Modes (Protein, Carb, Calorie, GLP-1)
- Personalized daily targets
- Projected goal achievement dates
- Meal-level nutritional analysis
- Leucine and protein quality tracking
- Net carbs and fat-burning state analysis
- Digestive risk flagging for GLP-1 users
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Most food trackers treat every goal the same. One dashboard. One set of numbers. One-size-fits-nobody. Plainly is built around a simple idea: what you track should depend not only on what you are trying to do, but also how you are trying to do it. Choose your Focus Mode. Plainly centers your entire experience around one of four modes — and every meal is analyzed through that lens. Protein Mode — Are you hitting the threshold that actually builds muscle? Plainly tracks leucine levels and meal-by-meal protein quality, not just daily totals. Carb Mode — Not all carbs count the same. See net carbs, sugar alcohol impact, and exactly how each meal affects your fat-burning state. Calorie Mode — Clean, simple calorie awareness without the noise. Know your budget, see your burn, hit your goal. GLP-1 Mode — Built for users on Ozempic, Wegovy, or similar medications. Flags digestive risk, tracks appropriate portion sizes, and helps you eat in a way that works with your medication. A plan built around you: Tell Plainly your goal, your body, and your timeline. Get a personalized daily target — and a projected date to hit it. Meal-level insight, not daily averages: Plainly tells you what a specific meal is doing for your goal — right now, not at the end of the day when it's too late to adjust. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is update cadence: Plainly at daily against Calorie Counter's every 21 months. Plainly also leads on rating (5.0 vs 4.7). On price, ratings volume, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Calorie Counter sells 2 in-app purchases, starting at $4.99 per month and Plainly sells 2 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.
Plainly holds the better App Store score, 5.0 against 4.7. Both are backed by a comparable volume of ratings — 6 and 3 respectively.
Calorie Counter ships an update every 21 months, Plainly daily. Both last shipped on October 8, 2026.
| Parameter | Calorie Counter | Plainly |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (6 ratings) | 5.0 (3 ratings) — better |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 6 — better | 3 |
| Update frequency | Every 21 months | Daily — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Freemium | Freemium |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 16.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 5 MB | 47 MB |
| Age rating | 4+ | 12+ |
| Developer | Arda Sen | Michael Taylor |
Customer experience
Calorie Counter
Plainly
In-app purchases
Calorie Counter
- Monthly Subscription$4.991 Month
- Yearly Subscription3 Days trial$29.991 Year
Plainly
- Plainly Monthly Subscription$9.991 Month
- Plainly Annual Subscription3 Days trial$29.991 Year
Questions
Is Calorie Counter free?
Is Plainly free?
Which has better reviews, Calorie Counter or Plainly?
Do Calorie Counter or Plainly have ads?
Which is updated more often, Calorie Counter or Plainly?
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