MAD//Events vs Events from IGD
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
MAD//Events
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This app is your ticket, networking tool, personalised agenda, live streaming platform, event planner and essential compass for all MAD//Events, including MAD//Fest London, MAD//UpNorth, MAD//Masters by Rory Sutherland + more! You'll need it to access our digital events as well as our live events.
Events from IGD
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This is the official app for Events from IGD. You will require your log in details to access the specific event you are attending. The specific event app will provide you with access to the agenda and timings, speaker details, attendee list and other important event details.
Screenshots
Verdict
MAD//Events and Events from IGD are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
MAD//Events ships an update every 5 months, Events from IGD every 3 months. The most recent releases landed on November 4, 2026 and November 8, 2026 respectively.
| Parameter | MAD//Events | Events from IGD |
|---|---|---|
| Price | Free | Free |
| Update frequency | Every 5 months | Every 3 months — better |
| Ads | No | No |
| In-app purchases | No | No |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 17.0 | 17.0 |
| Further details — not scored | ||
| Size | 83 MB | 60 MB |
| Age rating | 4+ | 12+ |
| Developer | Hippocampus Media Ltd | INSTITUTE OF GROCERY DISTRIBUTION (THE) |
In-app purchases
MAD//Events
No in-app purchases
Events from IGD
No in-app purchases
Questions
Is MAD//Events free?
Is Events from IGD free?
Do MAD//Events or Events from IGD have ads?
Which is updated more often, MAD//Events or Events from IGD?
Other comparisons
