Comparison

MAD//Events vs BCS Connect

Price, ratings, monetisation and update history for both apps, side by side β€” with what reviewers say about each.

Head to head
About

MAD//Events

Features
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This app is your ticket, networking tool, personalised agenda, live streaming platform, event planner and essential compass for all MAD//Events, including MAD//Fest London, MAD//UpNorth, MAD//Masters by Rory Sutherland + more! You'll need it to access our digital events as well as our live events.

About

BCS Connect

Features
Read full description

BCS Connect is the mobile companion to BCS, the retail media orchestration platform built for the in-store channel. It brings your network, campaigns and field teams together in one app. See what’s live, fix what isn’t and approve what plays nextβ€”from the office or the shop floor. NETWORK AT A GLANCE See the numbers that matter: touchpoints, stores, campaigns and screen health, each with its 30-day change. Track media sales with billings against target, quarterly or half-year pacing, occupancy, weekly bookings and cancellations, top accounts, and network and category economics. Switch between the networks you manage with a single tap. FLEET AND TOUCHPOINTS View every screen across the estate, with online units shown first and search by store, serial number or asset tag. Open any unit for a quick view of its status, current content, schedule, media library and recent history. Use Touchpoint Overview to see every touchpoint type, its stores, live campaigns, open tickets and compliance. CAMPAIGNS AND PERFORMANCE Find every campaign by status, date, account, brand or touchpoint, with its budget, placements and stores. Open a campaign to review its placements, dates, store coverage, value and any outstanding actions. Track performance by month or week, including revenue, paid and in-house occupancy, and breakdowns by touchpoint. Tap any figure to see the placements behind it. SUPPORT Track open and closed tickets by period, store, touchpoint, responsibility and assignee. Monitor response and resolution SLAs, content status and ticket trends across the network. Open any ticket to review its issues, notes and assignee, then add a comment directly from site. CREATIVE APPROVALS Review pending creative, templates and overlays, including every store-specific version. Approve or reject creative with a comment, protected by two-step verification. FIELD SERVICE Open a visit using the link sent by your operations team. Installers don’t need a BCS account. Follow a guided installation journey from serial number to sign-off: scan serial numbers and asset tags with the camera, link the unit, complete quality checks, and capture assembly and installation photos. Maintain units already on the network with connectivity checks, on-screen screenshots, unit checks, snag reports and technician notes. Recent visits stay on your phone, so you can pick up where you left off. BUILT FOR THE STORE BCS Connect speaks your network’s language: stores, touchpoints, trading periods and share of voice. It uses the same records as the BCS web platform, keeping every team aligned around the same information and numbers. BCS Connect requires a BCS account or a visit link from your network operator.

Screenshots

MAD//Events3 screens
BCS Connect4 screens

Verdict

The call

The clearest difference is update cadence: BCS Connect at every 5 days against MAD//Events's every 5 months. BCS Connect also leads on iOS requirement (15.0 vs 17.0). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price Β· Rating Β· Positive reviews Β· Number of ratings Β· Update frequency Β· Ads Β· In-app purchases Β· Monetization Β· Best chart rank Β· Devices Β· Requires iOS

CostPrice Β· In-app purchases Β· Ads Β· Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

MAD//Events ships an update every 5 months, BCS Connect every 5 days. The most recent releases landed on October 3, 2026 and October 10, 2026 respectively.

Scorecard2 real differences Β· 4 level
MAD//Events versus BCS Connect: the parameters behind the verdict, then further details
ParameterMAD//EventsBCS Connect
PriceFreeFree
Update frequencyEvery 5 monthsEvery 5 days β€” better
AdsNoNo
In-app purchasesNoNo
DevicesiPhone, iPadiPhone, iPad, iPod β€” better
Requires iOS17.015.0 β€” better
Further details β€” not scored
Size71 MB22 MB
Age rating4+4+
DeveloperHippocampus Media LtdBarrows Connected Store

In-app purchases

None

MAD//Events

No in-app purchases

None

BCS Connect

No in-app purchases

Questions

Is MAD//Events free?
MAD//Events is free to download, with no in-app purchases.
Is BCS Connect free?
BCS Connect is free to download, with no in-app purchases.
Do MAD//Events or BCS Connect have ads?
Neither MAD//Events nor BCS Connect shows ads.
Which is updated more often, MAD//Events or BCS Connect?
MAD//Events ships an update every 5 months, and BCS Connect every 5 days. Most recently, MAD//Events was updated on October 3, 2026 and BCS Connect on October 10, 2026.

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