Comparison

Towaly vs COUPPLY

Price, ratings, monetisation and update history for both apps, side by side โ€” with what reviewers say about each.

Head to head
About

Towaly

This app helps couples and families strengthen their bonds by providing a space to share memories, express gratitude, and stay connected. It offers features like a shared journal and message letters to cherish everyday moments and foster lasting appreciation.

Highlights
  • Shared journal
  • Message letters
  • Story logs
  • Express gratitude
  • Stay connected
  • Build lasting memories
Features
Read full description

Towaly is an app designed to support happy and healthy relationships for couples, families, and partners. With features like a shared journal, message letters, and story logs, it helps you capture and cherish everyday moments and feelings together. Even in the midst of busy routines, Towaly makes it easy to express gratitude, appreciation, and stay connected to the love and care that brought you together. It's a great tool for couples living together, newlyweds, and families who want to build lasting memories. - Terms of Use https://towaly.jp/terms-en/ - Privacy Policy https://towaly.jp/privacy-policy-en/

About

COUPPLY

This app helps couples and married partners improve their communication and organization. It offers features like threaded chat, shared calendars, to-do lists, and memory keeping, all within a single, secure platform designed to strengthen relationships.

Highlights
  • Threaded chat for organized conversations
  • Unified app for chat, calendar, to-dos, notes, and more
  • End-to-end encryption for privacy
  • Relationship-building features with virtual therapist
  • Gamified experience with points and couple ranks
  • Shared photo albums and diaries
  • Location sharing for meetups
Read full description

The all-in-one app for couples and married couples. Share your days, talk things through, and keep your memories in one private place. Sound familiar? "Too many topics get lost in one long chat." "We keep missing each other's plans." "We forgot our anniversary again." "Juggling five different apps is exhausting." "We want our private life to stay private." COUPPLY brings everything the two of you share into one app. โ€•โ€•โ€•โ€•โ€•โ€•โ€•โ€•โ€•โ€• 5 reasons couples choose COUPPLY โ€•โ€•โ€•โ€•โ€•โ€•โ€•โ€•โ€•โ€• 1. Chat threads organized by topic Split conversations by topic, like chores, kids, or your next trip, so important topics never get buried. Easy to find again later. 2. Everything in one app Chat, a shared calendar, lists, memos, a photo album and journal, period tracking, and anniversaries, all in one place. No more switching between apps. 3. Privacy first Everything you save is protected with end-to-end encryption (E2EE). Not even the COUPPLY team can see your messages, photos, or videos. Made by a company in Japan. 4. An AI counselor grounded in psychology Your AI counselor gets to know your relationship, sends regular messages, helps you put your feelings into words, and can even help settle a fight. 5. Free to use Almost every feature is free. COUPPLY PRO adds more storage and more for power users, and one subscription covers both of you. โ€•โ€•โ€•โ€•โ€•โ€•โ€•โ€•โ€•โ€• Main features โ€•โ€•โ€•โ€•โ€•โ€•โ€•โ€•โ€•โ€• - Chat threads: talk things through by topic, with stickers and reactions - Shared calendar: your plans, your partner's plans, and plans for the two of you, plus anniversaries, due dates, and predicted periods in one view - Lists: shopping lists, packing lists, and to-dos with due dates - Wiki: memos, data pages, and files in shared folders - Trip plans: collect ideas and arrange your trip on a timeline - Memories: a shared photo and video album with a journal, hashtags, favorites, and a map of the places you've been - Period tracking: predicted periods and fertile windows you can choose to share - Anniversaries: monthly or yearly reminders so you never miss a special day - AI counselor: morning messages, thanks, love letters, requests, and apologies put into words that land well, and Court to settle fights - Personalities and values: 16Personalities, attachment style, and the Love Values Test - Missions and coins: earn couple points together and level up - Widgets for your Home Screen and Lock Screen From students to long-married couples, COUPPLY helps every couple talk more and understand each other better. COUPPLY is available in English, Spanish, and Japanese. Terms of Service: https://coupply-app.com/en/terms Privacy Policy: https://coupply-app.com/en/privacy Contact: contact@coupply.co.jp

Screenshots

Towaly4 screens
COUPPLY4 screens

Verdict

The call

The clearest difference is ads: Towaly at none against COUPPLY's shown. Towaly also leads on review sentiment (93% vs 60%) and update cadence (every 4 days vs every 8 days). COUPPLY's advantage is monetization model (free vs freemium). On price, in-app purchases, device support and iOS requirement there is nothing between them.

Scored on Price ยท Rating ยท Positive reviews ยท Number of ratings ยท Update frequency ยท Ads ยท In-app purchases ยท Monetization ยท Best chart rank ยท Devices ยท Requires iOS

CostPrice ยท In-app purchases ยท Ads ยท Monetization

Both are free to download. Towaly sells 1 in-app purchase, starting at $5.99 per month and COUPPLY sells 8 in-app purchases, starting at $6.00 per month. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

Towaly ships an update every 4 days, COUPPLY every 8 days. Both last shipped on October 30, 2026.

Scorecard4 real differences ยท 4 level
Towaly versus COUPPLY: the parameters behind the verdict, then further details
ParameterTowalyCOUPPLY
PriceFreeFree
Positive reviews92.9% of reviews โ€” better60.0% of reviews
Update frequencyEvery 4 days โ€” betterEvery 8 days
AdsNo โ€” betterYes
In-app purchasesYesYes
MonetizationFreemiumFree โ€” better
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.0 โ€” better15.5
Further details โ€” not scored
Size136 MB252 MB
Age rating4+17+
DeveloperMoberly, Inc.COUPPLY, Inc.

Customer experience

Towaly

Written reviews56 reviews
Positive92.9%
Neutral5.4%
Negative1.8%

COUPPLY

Written reviews35 reviews
Positive60.0%
Neutral17.1%
Negative22.9%

In-app purchases

1 purchases

Towaly

Subscriptions1
  • Premium Plan14 Days trial$5.991 Month
8 purchases

COUPPLY

Subscriptions8
  • COUPPLY PRO 100GB Monthly Plan$6.001 Month
  • COUPPLY PRO 500GB Monthly Plan$8.001 Month
  • COUPPLY PRO 1TB Monthly Plan$11.001 Month
Show 5 more
  • COUPPLY PRO 2TB Monthly Plan$13.001 Month
  • COUPPLY PRO 100GB Annual Plan$60.001 Year
  • COUPPLY PRO 500GB Annual Plan$80.001 Year
  • COUPPLY PRO 1TB Annual Plan$109.991 Year
  • COUPPLY PRO 2TB Annual Plan$129.991 Year

Questions

Is Towaly free?
Towaly is free to download, with in-app purchases available.
Is COUPPLY free?
COUPPLY is free to download, with in-app purchases available.
Do Towaly or COUPPLY have ads?
COUPPLY shows ads; Towaly does not.
Which is updated more often, Towaly or COUPPLY?
Towaly ships an update every 4 days, and COUPPLY every 8 days. Most recently, Towaly was updated on October 30, 2026 and COUPPLY on October 30, 2026.

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