Highway 23 vs BCHIRA

Country Music Highway US 23 is a stretch of four lane highway road that winds its way through the picturesque landscapes of Eastern Kentucky. This iconic highway holds a special place in the hearts of country music enthusiasts, as it is deeply intertwined with the history and culture of the region. The Country Music Highway spans approximately 144 miles through the Appalachian region, connecting Greenup County in the north to Letcher County in the south. As you traverse this highway, you’ll be treated to breathtaking views of rolling hills, charming small towns, and the natural beauty that characterizes our special part of Kentucky. One of the most remarkable aspects of this highway is its association with some of the biggest names in country music. Many legendary artists have roots along Country Music Highway 23, and their stories are embedded in the very fabric of the region. From Loretta Lynn’s birthplace in Butcher Hollow to the hometown of Dwight Yoakam in Pikeville, each stop along the way unveils a chapter of the country music saga.

BCHIRA is a video streaming with access to original programming, tv shows, docuseries, video podcasts, music videos and live events encapsulated with positive mindset and faith inspired content for the whole family.