MsgGuard vs LoopCall
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
MsgGuard
This app intelligently filters unwanted messages, automatically blocking spam and organizing your inbox into categories like personal, promotional, and transactional. It offers customizable rules for specific senders or keywords and prioritizes user privacy by keeping data on the device.
- Advanced spam detection
- Inbox organization by category
- Customizable sender/keyword filters
- On-device data privacy
- Smart notifications for important messages
- AI-powered filtering
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Block spam, scam, phishing, and unwanted text messages with MsgGuard. MsgGuard is a private and customizable SMS filtering app that helps keep your Messages inbox cleaner, safer, and easier to manage. Automatically filter suspicious messages and create your own rules for the messages you want to block or allow. SMART SPAM PROTECTION Detect and filter unwanted texts, promotional messages, potential scams, and phishing attempts before they clutter your inbox. CUSTOM FILTERING RULES Create personalized rules based on words, phrases, or senders. Choose which messages should be filtered and which should always be allowed. FILTERED, NOT DELETED Filtered texts are moved out of your main inbox into a separate list in Messages, so you can still review them whenever you want. PRIVACY-FIRST FILTERING Your message content is processed privately on your device. MsgGuard does not store or share the content of your text messages. CONTROL WHAT REACHES YOU Reduce distractions from unwanted messages while continuing to receive the texts that matter, including important personal and transactional messages. WHY CHOOSE MSGGUARD? • Block spam and unwanted text messages • Detect potential scams and phishing attempts • Filter messages using custom keywords and sender rules • Allow trusted senders and important messages • Review filtered texts in a separate list in Messages • Keep message content private on your device • Receive ongoing filtering and protection improvements SET UP IN MINUTES Install MsgGuard, enable message filtering in your iPhone settings, and customize your protection preferences. MsgGuard works quietly in the background to help keep unwanted messages under control. Upgrade to MsgGuard Pro to unlock advanced filtering and protection features. MsgGuard Pro is available as an auto-renewing annual subscription. Payment will be charged to your Apple ID account after confirmation of purchase. Your subscription automatically renews unless it is canceled at least 24 hours before the end of the current subscription period. You can manage or cancel your subscription from your Apple ID subscription settings. Download MsgGuard today and take back control of your Messages inbox. Terms of Use: https://londonappstudio.co.uk/terms.html
LoopCall
This app uses an AI screener to filter unwanted calls from unknown numbers. It answers, records, and transcribes calls, then provides a risk assessment so you only engage with important conversations.
- AI call screening
- Automatic call forwarding
- Call transcription
- Risk assessment scoring
- Instant notifications
- One-minute setup
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LoopCall — Your Calls, Your Rules Tired of scam calls interrupting your day? LoopCall puts an AI screener between you and every unknown number — so you only pick up the calls that matter. HOW IT WORKS When you decline or ignore a call from an unrecognized number, your carrier forwards it to LoopCall's AI screener. It answers, records the conversation, and instantly analyzes it for scam patterns. You get a notification with the transcript and risk assessment — without ever picking up the phone. WHY LOOPCALL • Automatic protection — works through your carrier's built-in call forwarding, no extra hardware or SIM swap needed • AI-powered transcription — read exactly what the caller said before deciding to call back • Risk scoring — spot robocalls, spoofed numbers, and social engineering attempts at a glance • Your time, your rules — never waste another minute on a scammer GETTING STARTED Setup takes under a minute: LoopCall walks you through enabling Conditional Call Forwarding on your carrier, and you're protected immediately. FLEXIBLE SCREENING TIME Every account starts with free screening minutes. Earn more for free by watching the occasional ad, or purchase additional screening time whenever you need it — no subscription required. Take back control of your phone. Download LoopCall today.
Screenshots
Verdict
The clearest difference is review sentiment: MsgGuard at 80% against LoopCall's 0%. MsgGuard also leads on rating (4.6 vs 3.7) and ratings volume (18 vs 3). LoopCall's advantage is update cadence (every 4 days vs every 6 weeks). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. MsgGuard sells 1 in-app purchase, starting at $19.99 per year and LoopCall sells 10 in-app purchases, starting at $1.99 per 7 days. Whichever you choose, the download price is not the number that matters.
MsgGuard holds the better App Store score, 4.6 against 3.7. That said, the two scores are not equally well evidenced: MsgGuard has 18 ratings behind it against 3, so its average is the more settled of the two. Written reviews point the same way: 80% of MsgGuard's written reviews are positive against 0% of LoopCall's.
MsgGuard ships an update every 6 weeks, LoopCall every 4 days. The most recent releases landed on October 24, 2026 and October 31, 2026 respectively.
| Parameter | MsgGuard | LoopCall |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (18 ratings) — better | 3.7 (3 ratings) |
| Positive reviews | 80.0% of reviews — better | 0.0% of reviews |
| Number of ratings | 18 — better | 3 |
| Update frequency | Every 6 weeks | Every 4 days — better |
| Ads | Yes | Yes |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone | iPhone, iPod — better |
| Requires iOS | 16.6 | 15.0 — better |
| Further details — not scored | ||
| Size | 41 MB | 80 MB |
| Age rating | 4+ | 12+ |
| Developer | London App Studio Ltd | Glowhome Cleaning Corp |
Customer experience
MsgGuard
LoopCall
In-app purchases
MsgGuard
- MsgGuard Pro$19.991 Year
LoopCall
- Weekly$1.997 Days
- Monthly · 120 minutes$2.991 Month
- Unlimited Monthly$3.991 Month
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- Monthly$3.991 Month
- Power$4.997 Days
- Yearly · 1,800 minutes$24.991 Year
- Annual$24.991 Year
- Unlimited Yearly$29.991 Year
- Minutes Top-Up$0.99
- One-Time Premium$5.99
Questions
Is MsgGuard free?
Is LoopCall free?
Which has better reviews, MsgGuard or LoopCall?
Do MsgGuard or LoopCall have ads?
Which is updated more often, MsgGuard or LoopCall?
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