Shampoo. vs Placetory
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Shampoo.
Connect with people who share your specific cultural tastes in movies, books, music, and places. This app focuses on deep interests to foster more natural and aligned connections, moving beyond broad categories.
- Connect based on niche cultural tastes
- Focus on specific films, books, music, places
- Daily curated matches
- Reduces endless swiping
- Facilitates natural conversations
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Ever wished Spotify or Letterboxd had a dating mode? Meet people who share your niche cultural taste. Most dating apps ask about broad interests like “movies,” “music,” or “travel.” But those labels say very little about who someone really is. What creates real alignment are the specifics — the particular film by your favorite director that you can rewatch endlessly, the novel you still think about years later, the album you always return to, or the place you like to go because the people there somehow feel like your kind of crowd. When two people genuinely care about the same films, books, music, or places, meeting tends to feel smoother and more natural. There’s less guessing, fewer mismatches, and fewer moments of wondering whether you’re really on the same wavelength. Shampoo was built for those kinds of connections. Instead of endless swiping, your specific cultural tastes do the filtering first. Every day, you’ll meet two people who share your taste — so when you start talking, it already feels like you’re coming from the same place. --- Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Placetory
Discover spontaneous outings and explore local stories with AI-powered guidance. Get instant plans for any occasion, from date nights to weekend adventures, with hands-free audio narration and rich media content. It's your personal guide to uncovering hidden gems and experiencing your surroundings like a local.
- AI-generated instant outing plans
- Hands-free audio narration for stops
- Rich media stories about places
- AI-powered chat for location information
- Personalized day-by-day trip itineraries
- Collaborative real-time trip planning
- Traveler personality quiz and matching
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Everyone's feed is people sitting inside. Yours doesn't have to be. Placetory is a social app for going out. Tell it the vibe, where you're starting, and how long you've got — it builds you a real, multi-stop outing in about a minute. Go on it. Post how it went. And when someone's night looks good, remix it in your own city. Works on a random Tuesday in your own neighbourhood, and in a city you've never seen. BUILD A FLOW — AN OUTING, NOT A SEARCH Three answers, one plan Type the vibe in your own words ("sun, walking, then Greek"), drop a starting point, pick how long — 1, 2, 3, 4 hours, half a day, full day, or "doesn't matter." Placetory builds the route. A real route, not a list of pins Each stop comes with our pick plus alternatives, how long to spend there, and how to get to the next one — walking, transit, or driving. THEN POST IT — THIS IS THE PART OTHER APPS DON'T HAVE Share the night, not the plan Finished the outing? Add your photos and video, write a caption, rate it out of five, and post. Your Flow lands on your profile and in the feed as a real place someone actually went. Remix anyone's Flow Someone's coffee crawl looks perfect but they're in Lisbon and you're in Berlin? Hit Remix, pick your city, and Placetory rebuilds that same idea out of real places near you. The original creator keeps the credit — every remix is attributed, all the way back to whoever started it. Check in anywhere Not every outing needs a Flow. Post a check-in from any place with a photo and a caption. A FEED WORTH OPENING Real outings from real people Flows and check-ins from people you follow and people worth discovering — plus what's trending nearby, stories around you, and the weather for the next few hours. React, comment, save Five reactions, comments, and collections — save the outings you want to steal later. Make a collection public, followers-only, close-friends, or just for you. A profile that's actually a portfolio Grab your @handle, add a cover, bio, home city and link. Your profile shows your Flows, your media and your collections — plus followers, following, and how many Flows you've finished. Find your people Search for people, get suggestions, or find who's already here from your contacts (opt-in, and you can delete your contacts from us any time). Private account, follow requests, and close friends are all supported. EVERY PLACE STILL HAS A STORY Stories nearby Video, photo, and narrated stories about the places around you — history, secrets, and the neighbourhood gems. Talk to any place "What's special here?" "What happened on this corner?" Ask by voice or text and get answers tied to that exact place. Around you A live map with nearby places, categories, ratings and distance. PERFECT FOR • Anyone who wants something good to do tonight, this weekend, or on a day off • Couples who are tired of "I don't know, what do YOU want to do?" • Locals rediscovering their own city • Friend groups who want the night planned before they leave the house • Travellers who'd rather do what someone actually loved than what a guidebook lists Subscription & Purchase Options 1-Week Premium Pass: $3.99 (one-time purchase) — full access for 7 days, no auto-renewal. Perfect for trying premium or a short trip. Monthly Premium: $6.99/month — auto-renewable subscription with full access to all features. Subscription Details: • Payment charged to your iTunes Account at confirmation of purchase • Auto-renews unless turned off at least 24 hours before the period ends • Renewal charged within 24 hours prior to the end of the current period • Manage or cancel anytime in Account Settings • Prices may vary by location Legal Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Terms of Use: https://placetory.ai/terms Privacy Policy: https://placetory.ai/privacy
Screenshots
Verdict
Shampoo. and Placetory both sit at 5.0 stars, but that hides the real split: 100% of Placetory's written reviews are positive against 81% of Shampoo.'s. Placetory also leads on update cadence (every 6 days vs fortnightly). On price, rating, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Shampoo. sells 13 in-app purchases, starting at $6.99 per 7 days and Placetory sells 2 in-app purchases, starting at $5.99 per month. Whichever you choose, the download price is not the number that matters.
On the App Store both sit at effectively the same score — 5.0 for Shampoo. against 5.0 for Placetory. Both are backed by a comparable volume of ratings — 1 and 1 respectively. Written reviews are what separate them: 81% of Shampoo.'s written reviews are positive against 100% of Placetory's.
Shampoo. ships an update fortnightly, Placetory every 6 days. The most recent releases landed on October 20, 2026 and October 1, 2026 respectively.
| Parameter | Shampoo. | Placetory |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) | 5.0 (1 ratings) |
| Positive reviews | 80.8% of reviews | 100.0% of reviews — better |
| Number of ratings | 1 | 1 |
| Update frequency | Fortnightly | Every 6 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Freemium | Freemium |
| Devices | iPhone, iPod — better | iPhone |
| Requires iOS | 15.2 — better | 16.0 |
| Further details — not scored | ||
| Size | 91 MB | 124 MB |
| Age rating | 17+ | 17+ |
| Developer | Dare Inc. | Hossein Moradgholi |
Customer experience
Shampoo.
Placetory
In-app purchases
Shampoo.
- Shampoo+ Weekly Subscription$6.997 Days
- Shampoo+ Monthly Subscription$12.991 Month
- Shampoo+ Monthly Subscription$17.991 Month
Show 1 moreShow fewer
- Shampoo+ Yearly Subscription$69.991 Year
- 4 Bubbles$3.99
- Get 50% off your first purchase$3.99
- 8 Bubbles$5.99
Show 6 moreShow fewer
- 8 Bubbles$7.49
- 12 Bubbles$9.99
- 30% special offer$10.49
- 40 Bubbles$29.99
- 80 Bubbles$44.99
- 180 Bubbles$99.99
Placetory
- Monthly Pro$5.991 Month
- 1 week Pro$3.99









