Every So vs Tend+

Never lose touch with the people who matter. Your contacts list is your most important social network. It holds your closest friends, family, mentors, colleagues, and the people who shaped your life. But staying in touch is harder than it should be. Life gets busy. Messages pile up. Months pass before you realize you haven’t talked to someone important. Every So helps you stay connected with the people who matter. Choose how often you want to catch up and get gentle reminders when it is time to reach out. Don’t forget to reach out to those who matter every so often. No pressure. No guilt. Just stronger relationships. HOW IT WORKS Review your contacts Quickly go through your contacts and choose how often you want to stay in touch, from yearly to weekly. Get simple reminders See who you should reach out to today, soon, or later with a clear timeline of upcoming catch ups. Reach out in seconds Call or text directly from the reminder so connecting with someone takes only a moment. Organize with tags Group people by friends, family, work, or custom tags to keep your relationships organized. Remember special occasions Create holidays and assign contacts so you never forget birthdays, holidays, or important moments. PRIVATE BY DESIGN Your relationships are personal. Your data should be too. Every So is built differently. • No accounts • No cloud syncing • No tracking • No ads All your data stays on your device and is stored directly in your contacts. PERFECT FOR • Staying in touch with long distance friends • Keeping up with family • Maintaining professional relationships • Remembering important holidays • Being more intentional about the people in your life

Your phone holds hundreds of relationships. It does nothing to help you tend to them. Tend+ changes that -- in under 2 minutes a day. THE PROBLEM EVERYONE RECOGNIZES You think of someone. A friend from college. An old coworker. Someone who meant something. You tell yourself you'll call this week. Then you don't. Weeks turn into months. Not because you stopped caring. Because nothing reminded you to act on that care. Proximity used to do this for you. You saw people at church, at the office, in the neighborhood. Now it doesn't. And the people who matter quietly drift. HOW TEND+ WORKS Each morning, Tend+ gives you a short list of people to reach out to, with prompts like: - Ask how the new job is going - See how Edgar is settling in after the move - Check how Elizabeth is adjusting with a new baby - Let Sandra know you remember it's been two years since she lost Johnny. Swipe through, reach out however feels right -- call, text, voice memo -- and move on with your day. Tend+ decides who to surface based on the rhythm you set for each person, who's overdue, and what's happening in their life. Every day feels relevant. No busywork. Over time, you can teach Tend+ about your people. Your daily prompts go from "Just say hey" to "Ask how Jennifer's doing at her new school." That's the difference between polite and personal. WHO IT'S FOR Not your closest circle -- you already think about those people. Tend+ is for the ones that distance or busy lives make harder to hold onto: - The friend who keeps meaning to call - The parent whose social world narrowed after kids - The pastor or coach tending to more people than memory can hold - Anyone who believes relationships are cultivated, not managed WHAT YOU GET Free: Up to 30 people, 5 daily cards, up to three groups, all reminder frequencies, birthday and anniversary detection, streak milestones, one-tap logging for calls, texts, and more. Tend+ Premium ($19.99/year or $2.99/month): Unlimited people, 8 daily cards, life event awareness (new baby, new job, grief, and more), personalized prompts that get smarter over time, unlimited custom groups, mass direct import from CSV file, insights, and full interaction history. Less than $2/month to be the friend who always remembers. YOUR DATA IS YOURS Tend+ does not read your messages. It does not listen to your calls. It does not sell your data. Your relationships are yours. Period. START WITH THE PEOPLE WHO COME TO MIND The old friend. The mentor. The neighbor you keep meaning to check on. They're already in your phone. Tend+ helps you tend to them. Questions or feedback? We'd love to hear from you at support@tendplus.app Tend+ uses Apple's Standard Licensing Agreement: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/