LeMieux vs EquiMall
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
LeMieux
Shop the latest equestrian collections, horse wear, and rider clothing. Access exclusive early sales, special offers, and earn rewards for purchases and completing missions. Create and save personalized outfits for you and your horse.
- Shop horse wear and rider clothing
- Outfit Builder for personalized looks
- Early access to sales and exclusives
- Earn rewards (Rosettes & Coins)
- Styling advice and riding tips
- Notifications for new launches and offers
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Welcome to the LeMieux app, where your passion for horses, shopping and style is rewarded. Shop the latest LeMieux equestrian collections, horse wear, rider clothing, tack and toys as a LeMieux Insider. From the latest new colours to early access and Insider exclusives, shopping at LeMieux via the app is easy, wherever you are in the world. Shop LeMieux horse wear and equestrian clothing, rugs, horse boots, bridles, toys and accessories. Be the first to discover new and best selling seasonal and core colours in your favourite base layers, saddle pads and more. Create, save and shop your favourite seasonal colour looks on Outfit Builder. LeMieux is the ultimate shopping experience for the best rider clothing, horse wear and equestrian-inspired toys. Get inspired by international #TeamLeMieux riders, with styling advice for you and your horse, riding tips from the experts and recommendations from the LeMieux store. Explore, create, shop and get rewards for fun Missions you are challenged to complete along the way. EASY TO SHOP WITH LEMIEUX Access premium, easy shopping for your must-have LeMieux styles, plus app-only exclusives only on the LeMieux app. Discover real-world rewards and iconic Saddle Pads, Base Layers, Rugs, Outerwear and Waterproofs for horse and rider. App exclusives, early sale access, special offers, and real-world rewards – all are yours now. - Shop Horse – Shop the latest colours and design innovations for your horse, Saddle Pads, Turnout, Stable and Fly Rugs, Horse Boots, Bridles, Headcollars, Grooming, Stable, Yard and Luggage and earn rewards with every spend. - Shop Rider Clothing – Discover new colours, technical materials and sizes for all riders, from Happy Hackers to Competition. - Footwear Releases – Don’t miss a step! Wellies, Riding Boots, Yard Boots and Trainers in your favourite core and seasonal colours found here. - LeMieux Insider Notifications - Get unmissable updates about new launches, special offers and event exclusives. Don’t worry, we don’t spam – we aim only to send content we think you’ll like. - Outfit Builder – Create personalised mixy matchy outfits for rider, horse and toys and shop or save your look in the app - Real-world Rewards - Remember, purchase, post, interact and complete missions (more about those, later…) to earn reward Rosettes and Coins. Get boosted up the tiers of community status with Rosettes, and save or spend your Coins on real-world LeMieux treats, purchases and must-have experiences. Explore your personalised LeMieux shopping experience when you shop via the LeMieux App as a member of LeMieux Insiders. Instantly access the LeMieux Insiders rider community, shopping exclusives and create, save and shop new looks on Outfit Builder, for rider clothing, horse wear and toys that are worn by the best.
EquiMall
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Welcome to EquiMall – your virtual equestrian shopping village. EquiMall brings together a carefully selected collection of independent equestrian retailers, making it easier to discover, browse and shop from your favourite equestrian businesses – all conveniently accessible through one app. Inspired by the shopping villages found at major equestrian events, EquiMall gives riders, horse owners and equestrian enthusiasts a new way to explore a diverse range of specialist retailers wherever they are. From riding wear and horsewear to tack, equipment, country clothing, gifts and more, EquiMall puts a growing collection of equestrian shops at your fingertips. Discover independent equestrian retailers Explore a curated selection of established and specialist equestrian businesses, each with their own individual range, expertise and identity. Everything conveniently in one app Move easily between retailers without needing to search for individual websites or keep numerous shopping apps on your phone. Stay up to date Discover new products, special offers, promotions, competitions and news from EquiMall and the retailers within the shopping village. Shop directly with each retailer Every shop within EquiMall remains completely independent. Browse their products and shop through their own website, with orders, payments, customer accounts and fulfilment handled directly by the individual retailer. Whether you're looking for something specific or simply enjoy discovering what is new in the equestrian world, EquiMall brings the experience of an equestrian shopping village to your phone. One app. A village of equestrian shops. Welcome to EquiMall.
Screenshots
Verdict
The clearest difference is update cadence: EquiMall at every 4 days against LeMieux's every 2 months. On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
LeMieux ships an update every 2 months, EquiMall every 4 days. The most recent releases landed on October 15, 2026 and October 9, 2026 respectively.
| Parameter | LeMieux | EquiMall |
|---|---|---|
| Price | Free | Free |
| Rating | 4.1 (20 ratings) — better | — |
| Positive reviews | 64.0% of reviews | — |
| Number of ratings | 20 — better | — |
| Update frequency | Every 2 months | Every 4 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPod | iPhone, iPad |
| Requires iOS | 15.1 — better | 16.6 |
| Further details — not scored | ||
| Size | 18 MB | 50 MB |
| Age rating | 9+ | 12+ |
| Developer | LeMieux | Paul Sher |
Bugs and requests
LeMieux
Reported bugs
2 issues- Login screen freezes
- Incompatible with older devices
Requested features
1 request- Option for liver chestnut color in outfit builder
EquiMall
Not enough reviews yet to summarise bugs or requests.
In-app purchases
LeMieux
No in-app purchases
EquiMall
No in-app purchases







