Lately vs Bruno
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Lately
This app helps chronic latecomers manage their time effectively. It features visual timers, smart travel estimations, and multiple alerts to ensure you leave on time for any activity. Earn rewards for punctuality and set recurring timers for daily routines.
- Visual Timer on lock screen, dynamic island, and watch
- Smart Travel Time Estimation with traffic updates
- Multiple alerts before leave time
- Alarm at leave time
- Points and Badges for punctuality
- Recurring Timers for routines
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You know that feeling when you look at the clock and realize you should've left 10 minutes ago? Yeah. Me too. That's why I built this. Lately is a lateness app for people who are always running late. Whether it's time blindness, ADHD, or you just can't seem to get out the door, this actually works. Here's what it does: - Visual Timer on your lock screen, dynamic island, and watch so you always know when you need to leave - Travel Time Estimation so you stop underestimating how long trips actually take - Smart Travel Time that updates as you move and accounts for your travel method and traffic - Multiple Alerts leading up to the leave time (because one reminder has never been enough) - Alarm at leave time for when you've completely spaced out or in executive dysfunction paralysis - Points and Badges for arriving on time (surprisingly motivating) - Recurring Timers for your regular routines (don't have to set it up every time) No destination? No problem. You'll still get a visual timer, notifications, and alarm — whether you need to leave, make a call, or start anything on time. I made this because I was tired of feeling so guilty and stressed. If you're tired of being late, give it a shot. Terms: https://www.getlately.app/terms Privacy: https://www.getlately.app/privacy
Bruno
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Bruno is your AI companion for everyday well-being, meaningful conversations, and a calmer state of mind every day. Start your day with inspiration. Stay present throughout the day. Unwind and relax at night. Open the app and someone is already there for you. Your day with Bruno: Morning Start with a clear, powerful thought that helps you feel focused, motivated, and ready for the day. Day Overthinking? Feeling overwhelmed? Need to clear your mind? Talk to Bruno like you would to a real friend. He remembers your thoughts, responds to how you feel, and replies in a thoughtful and natural way. No pressure. No awkwardness. Just a space to talk. Throughout the day Little stories that make you smile and think Night When your mind will not slow down, Bruno helps you relax. Calming sounds help you let go of the day and fall asleep more easily. Why people keep coming back to Bruno: • Bruno listens and remembers • Adapts to your communication style • Helps you stay calm and focused • Available whenever you need it • No noise, only what matters Whether you are feeling restless at night, stuck in your thoughts, overwhelmed during the day, or simply need someone to talk to, Bruno is there. Available in multiple languages: English, Spanish, Ukrainian, Russian You do not have to handle everything on your own. Bruno is here. Anytime. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://brunocoach.com/privacy
Screenshots
Verdict
The clearest difference is update cadence: Bruno at every 5 days against Lately's every 2 weeks. Bruno also leads on iOS requirement (15.1 vs 18.0). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Lately sells 3 in-app purchases, starting at $4.99 per month and Bruno sells 2 in-app purchases, starting at $6.99 per month. Whichever you choose, the download price is not the number that matters.
Lately ships an update every 2 weeks, Bruno every 5 days. Both last shipped on October 24, 2026.
| Parameter | Lately | Bruno |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (47 ratings) — better | — |
| Positive reviews | 93.8% of reviews | — |
| Number of ratings | 47 — better | — |
| Update frequency | Every 2 weeks | Every 5 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPad, Apple Watch | iPhone, iPad, iPod |
| Requires iOS | 18.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 228 MB | 82 MB |
| Age rating | 4+ | 4+ |
| Developer | Erik MacInnis | Valentyna Schaslyva |
In-app purchases
Lately
- Monthly Subscription$4.991 Month
- Yearly Subscription3 Days trial$19.991 Year
- Lifetime Subscription$24.99
Bruno
- Bruno Premium3 Days trial$6.991 Month
- Bruno Premium Yearly3 Days trial$49.991 Year









