mOOvement vs BrandXpert
Price, ratings, monetisation and update history for both apps, side by side β with what reviewers say about each.
mOOvement
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mOOvement is an end to end cattle tracking solution designed for graziers. Our solution allows users to manage their cattle operation based on data, insights and alerts. The mOOvement system turns a farm into a SmartFarm, our features include: - Herd Management - Assignment of animals to paddocks - Animal detail recording such as birth year, animal type, Visual ID - Recording of timestamped comments to track animal observations When combining our App with the mOOvement GPS ear tags and LoRa network: - Track your animals location - Receive alerts and notifications based on real data (stopped moving alert, out of paddock notification) - Gain insights on animal grazing patterns When combining our App with mOOvement water monitoring devices: - Monitor water points across your property - Receive alerts and notifications based on real data (low lever alert) - Track historic water levels With mOOvement, you can increase the efficiency of your farm by letting your mobile device do the tracking of your cattle and water.
BrandXpert
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At CattleXpert, we donβt just create software, we architect entire digital ecosystems for the modern cattle industry. From feedyards and ranches to cooperatives and agri-enterprises, our mission is to empower every player in the livestock value chain with cutting-edge technology, intelligent data systems, and hands-on support.
Screenshots
Verdict
The clearest difference is update cadence: mOOvement at monthly against BrandXpert's every 6 months. On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price Β· Rating Β· Positive reviews Β· Number of ratings Β· Update frequency Β· Ads Β· In-app purchases Β· Monetization Β· Best chart rank Β· Devices Β· Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
mOOvement ships an update monthly, BrandXpert every 6 months. The most recent releases landed on October 18, 2026 and October 7, 2026 respectively.
| Parameter | mOOvement | BrandXpert |
|---|---|---|
| Price | Free | Free |
| Update frequency | Monthly β better | Every 6 months |
| Ads | No | No |
| In-app purchases | No | No |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 17.6 | 16.4 β better |
| Further details β not scored | ||
| Size | 60 MB | 63 MB |
| Age rating | 4+ | 4+ |
| Developer | mOOvement BV | CattleXpert Inc |
In-app purchases
mOOvement
No in-app purchases
BrandXpert
No in-app purchases









