NaayIraq vs serlab
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
NaayIraq
Shop authentic global beauty brands and Korean skincare in Iraq. Discover over 3,000 curated products, enjoy fast local delivery, personalized recommendations, and expert beauty content. Elevate your self-care routine with exclusive deals and a seamless shopping experience.
- Authentic global and Korean beauty brands
- Extensive product selection (3000+ items)
- Fast, hyper-local delivery
- Personalized beauty recommendations
- Expert beauty content and tutorials
- Exclusive VIP deals and alerts
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Discover Naay, Iraq’s Premier Online Beauty Emporium—your one-stop destination for authentic Korean skincare, luxury global cosmetics, and expert-curated self-care essentials. With over 3,000 meticulously selected products spanning Face Care, Body Care, Hair Care, Lip Care, Makeup, Perfumes, Kits, Tools, and more, Naay empowers every Iraqi beauty enthusiast to achieve radiant, confidence-boosting results. What Makes Naay Unmatched? * Guaranteed Authenticity: We partner directly with top Korean labels (COSRX, Dr.Jart+, Laneige, Manyo, Round Lab, Purito, Neogen, and more) and world-renowned brands (The Ordinary, Huda Beauty, Rare Beauty, Fenty, Sephora Collection) to ensure every item is 100% genuine. * Extensive, Always-Growing Selection: From potent serums, advanced exfoliating acids, and luxurious sheet masks to exclusive body kits, fragrance launches, and seasonal makeup palettes—you’ll find new arrivals and limited-edition discoveries weekly. * Hyper-Local, Lightning-Fast Delivery: Enjoy same-day delivery in Baghdad and Erbil, next-day service to Basrah, Najaf, Sulaymaniyah and beyond—packaged with care to reach you flawlessly. * Exclusive VIP Deals & Launch Alerts: Opt in for push notifications to snag flash sales, bundle offers, and the very first drops of Korean–Iraqi collabs and global makeup lines. * Personalized Beauty Journey: Our in-app quiz and AI-driven recommendations craft routines customized for your skin type, concerns, and preferences—whether you’re fighting acne, fine lines, dryness, or looking for that perfect glowy finish. * Expert Content & Community: Dive into tutorials, ingredient guides, trend reports, and user reviews—all in Arabic and English—to stay ahead of global beauty innovations and local favorites. Why You’ll Love Shopping at Naay * Curated by Professionals: Each product is hand-vetted by skincare experts and makeup artists to meet the highest efficacy and safety standards. * User-Friendly Experience: Intuitive category filters (by brand, concern, format, and price), saved wishlists, seamless checkout, and multiple payment options (cash on delivery, card, Wallet). * Committed to Transparency: Full ingredient lists, clear “how-to” usage tips, and honest star-rated reviews from fellow customers across Iraq. * Community & Support: 24/7 in-app chat, styling advice, and after-care follow-ups—because your beauty journey at Naay doesn’t end at checkout. Download Naay now and transform your daily beauty ritual with the best of Korea and the globe—right at your fingertips in Iraq. Elevate your glow, indulge in self-care, and join a thriving community of beauty enthusiasts who trust Naay for authenticity, variety, and unmatched convenience.
serlab
This official e-commerce platform offers a curated selection of authentic makeup and skincare products. It aims to provide a luxurious and easy shopping experience with fast delivery and continuous support. The store is committed to high-quality products at competitive prices.
- Authentic makeup and skincare products
- Official e-commerce platform
- Fast delivery service
- Continuous technical support
- Competitive pricing
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متجرسرلاب الإلكتروني هو المنصة الرسمية لشركة سرلاب للتجارة العامة، الوكيل الحصري لعلامات Vita sand و Neverti في العراق. يقدم المتجر مجموعة مختارة من منتجات المكياج والعناية بالبشرة الأصلية، ويهدف إلى منح كل سيدة تجربة تسوق فاخرة وسهلة من خلال خدمة توصيل سريعة ودعم فني متواصل. نلتزم بتقديم منتجات عالية الجودة بأسعار منافسة، مع الحفاظ على رضا وثقة عملائنا في كل عملية شراء.
Screenshots
Verdict
NaayIraq and serlab both sit at 4.5 stars, but that hides the real split: 100% of serlab's written reviews are positive against 75% of NaayIraq's. serlab also leads on monetization model (free vs free with in-app purchases). On price, rating, ratings volume and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
NaayIraq holds the better App Store score, 4.5 against 4.3. Both are backed by a comparable volume of ratings — 381 and 132 respectively. Written reviews complicate that: 75% of NaayIraq's written reviews are positive against 100% of serlab's, so the app with the better star average is not the one people write more warmly about.
NaayIraq ships an update every 2 weeks, serlab every 3 weeks. Both last shipped on October 30, 2026.
| Parameter | NaayIraq | serlab |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (381 ratings) — better | 4.3 (132 ratings) |
| Positive reviews | 75.0% of reviews | 100.0% of reviews — better |
| Number of ratings | 381 — better | 132 |
| Update frequency | Every 2 weeks — better | Every 3 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 16.4 | 15.0 — better |
| Further details — not scored | ||
| Size | 49 MB | 105 MB |
| Age rating | 12+ | 4+ |
| Developer | Mustafa Kareem | FAYA DEV LTD |
Customer experience
NaayIraq
serlab
In-app purchases
NaayIraq
No in-app purchases
serlab
No in-app purchases
