SAM.Coach vs Caplo
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SAM.Coach
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Meet SAM.Coach (Your AI-Powered Sales Coach): SAM is built to enhance the selling skills of B2B salespeople and the coaching abilities of sales leaders in real time. We understand the frustration of leaving meetings without clear next steps or wasting time on deals that won’t close. Sales leaders are often too busy to provide timely, effective coaching. That’s why we built SAM.Coach—to enhance your effectiveness at every stage of client meetings, the most critical activity for deal qualification. Before the Meeting: SAM’s preparation tools save you time and help you show up ready to win. Build credibility, address key objectives, and qualify deals efficiently within your meeting window. During the Meeting: SAM seamlessly records online and in-person meetings, even if you’re not the organizer. With pre-built agendas, qualification questions, customer questions, and objection-handling tools, you’ll navigate any conversation with confidence. After the Meeting: SAM provides enterprise-grade summaries with actionable insights and intelligent follow-up letters, helping you prioritize high-value opportunities and close deals faster. For Sales Leaders: The "Ask SAM Anything" feature gives leaders real-time insights into meetings, enabling timely coaching and saving deals before they’re lost. With SAM.Coach, you’ll close more deals by focusing on opportunities with the highest probability of success, all while being guided every step of the way.
Caplo
This app provides live speech-to-text transcription and real-time translation into 60 languages. It can capture audio from your microphone or supported apps, displaying captions in a floating window for easy multitasking. Transcripts can be saved, searched, and exported.
- Live speech-to-text transcription
- Real-time translation into 60 languages
- Microphone and system audio capture
- Floating Picture-in-Picture captions
- Save, search, and export transcripts
- Cross-device iCloud sync
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Caplo turns speech into live captions and translates them as you listen, on iPhone and iPad. Read along with conversations, lectures, in-person meetings, videos, live streams, and podcasts. Capture speech through your microphone or audio playing in supported apps, then follow captions in a floating Picture-in-Picture window. LIVE SPEECH-TO-TEXT See spoken words as text while you listen. Use live transcription to follow a speaker, revisit an explanation, or keep a readable record of a session. REAL-TIME TRANSLATION Translate captions into 60 languages, including English, Chinese, Japanese, Korean, Spanish, French, German, and Portuguese. Read captions in the original language, or switch to translated captions when you need help understanding another language. TWO WAYS TO CAPTURE AUDIO • Microphone: Capture nearby speech for face-to-face conversations, classroom lectures, and in-person meetings. • System Audio: Capture audio playing in supported apps through iOS screen recording, including videos, live streams, podcasts, and online courses. FLOATING CAPTIONS Keep captions visible in a Picture-in-Picture window while using other apps. Follow the audio without repeatedly switching back to Caplo, and customize caption styles to suit your reading preferences. SAVE, SEARCH, AND EXPORT Sessions are saved automatically so you can review them later. Browse and search your history, copy text, or export transcripts as Markdown for study notes and meeting records. Your sessions are stored on your device and sync automatically across your devices when iCloud Drive is on. FOR EVERYDAY LISTENING AND LEARNING • Conversations and in-person meetings: Read what is being said and review the transcript afterward. • Classes and lectures: Follow explanations and revisit useful passages. • Cross-language listening: Use translated captions to help understand speech in another language. • Videos, live streams, and podcasts: Read captions while supported apps play, even when suitable subtitles are unavailable. CAPLO PRO AND CREDIT PACKS Continued use of transcription and translation requires a Caplo Pro subscription. • Caplo Pro: A monthly subscription with 600 minutes of transcription each month and every feature included. • Credit Pack: For Caplo Pro subscribers. A one-time purchase of 600 extra minutes that add to your monthly minutes and never expire. Prices are shown in the app. Subscriptions renew automatically unless canceled at least 24 hours before the current billing period ends. Manage or cancel your subscription in your App Store account settings. BEFORE YOU START Audio capture depends on the source app and content. Caplo does not support capturing call audio from video calling or online meeting apps. Use microphone mode for in-person meetings. Privacy Policy: https://caplo.sparklight.ai/privacy Terms of Use: https://caplo.sparklight.ai/terms
Screenshots
Verdict
The clearest difference is in-app purchases: SAM.Coach at none against Caplo's 2. SAM.Coach also leads on iOS requirement (14.2 vs 26.0). Caplo's advantage is update cadence (weekly vs every 3 weeks). On price, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Caplo sells 2 in-app purchases, starting at $3.99 per month. SAM.Coach asks for nothing beyond the download.
SAM.Coach ships an update every 3 weeks, Caplo weekly. The most recent releases landed on October 30, 2026 and November 3, 2026 respectively.
| Parameter | SAM.Coach | Caplo |
|---|---|---|
| Price | Free | Free |
| Rating | — | 4.9 (9 ratings) — better |
| Positive reviews | — | 85.7% of reviews |
| Number of ratings | — | 9 — better |
| Update frequency | Every 3 weeks | Weekly — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | — | Freemium |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 14.2 — better | 26.0 |
| Further details — not scored | ||
| Size | 57 MB | 18 MB |
| Age rating | 4+ | 12+ |
| Developer | Sam.Coach Pty Ltd | SparkLight |
In-app purchases
SAM.Coach
No in-app purchases
Caplo
- Caplo Pro$3.991 Month
- Credit Pack$4.99









