Beard Papas vs Matcha Town
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Beard Papas
Order your favorite cream puffs for pickup or delivery with this app. Discover the world's best cream puffs, made with Japanese ingredients and a commitment to deliciousness.
- Order for pickup
- Order for delivery
- Discover cream puff flavors
- Find store locations
- Track orders
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Get Beard Papa’s traditional treats right in our new mobile app! Since 1999, Beard Papa’s has been creating the world’s best cream puffs. We began in Japan and have expanded to over 500 stores in 15 countries and territories. We are committed to bringing a smile and Japanese oishii! (delicious!) to the world. Whether you are in Japan, Singapore, Australia, China, Vietnam, Indonesia, Canada, or America you will always be able to find your own Beard Papa’s.
Matcha Town
This app offers a modern take on matcha, featuring gelato, drinks, and cakes. It aims to redefine the matcha experience beyond traditional Japanese styles.
- Modern matcha brand
- Gelato
- Drinks
- Cakes
- Reimagined matcha experience
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Matcha connects the proposers of modern life, not the traditional matcha store. Matcha Town is committed to becoming the number one matcha brand in North America. We break through the traditional Japanese matcha path and reinterpret the new dimension of “Matcha Power” with three core categories: Gelato, drinks and cakes.
Screenshots
Verdict
The clearest difference is ads: Matcha Town at none against Beard Papas's shown. Matcha Town also leads on rating (4.7 vs 4.3) and monetization model (free vs free with in-app purchases). On price, ratings volume, update cadence and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Matcha Town holds the better App Store score, 4.7 against 4.3. Both are backed by a comparable volume of ratings — 12 and 18 respectively.
Beard Papas ships an update fortnightly, Matcha Town every 3 weeks. The most recent releases landed on October 9, 2026 and October 26, 2026 respectively.
| Parameter | Beard Papas | Matcha Town |
|---|---|---|
| Price | Free | Free |
| Rating | 4.3 (12 ratings) | 4.7 (18 ratings) — better |
| Positive reviews | 50.0% of reviews | — |
| Number of ratings | 12 | 18 — better |
| Update frequency | Fortnightly — better | Every 3 weeks |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone | iPhone, iPod — better |
| Requires iOS | 17.0 | 15.6 — better |
| Further details — not scored | ||
| Size | 63 MB | 115 MB |
| Age rating | 4+ | 4+ |
| Developer | Muginoho International inc | Chowbus, Inc. |
Customer experience
Beard Papas
Matcha Town
In-app purchases
Beard Papas
No in-app purchases
Matcha Town
No in-app purchases








