Echo vs Cruva Creators

Echo is a new category of marketing infrastructure — a platform where creators and brands co-create viral, high-leverage campaigns with performance at the core.

The app for TikTok Shop affiliate creators to track earnings, manage content, and build brand relationships — all in one place. Cruva's Creator App is built for creators working with brands on TikTok Shop and beyond. Link your accounts once, and see your earnings, your campaigns, and your brand conversations update automatically — no spreadsheets, no digging through DMs across five different apps. TRACK YOUR EARNINGS & CAMPAIGNS • See real-time earnings across every brand you work with. • View all your active and past campaigns in one feed. • Switch between brand campaigns and Meta ad programs. • Track GMV and performance per brand, automatically. MANAGE YOUR BRAND RELATIONSHIPS • Message brands directly — DMs, group channels, or read-only updates. • See brand details and history in one place. • Stay in sync with brands' existing dashboards. EARN MORE FROM CONTENT YOU'VE ALREADY MADE • Grant brands usage rights to run your TikTok Shop content as Meta ads. • Earn a percentage of ad spend when your content gets used. • No re-uploading or re-editing — your existing content does the work. • Get paid on top of what you already earn organically. STAY CONNECTED, EVERYWHERE • Link your TikTok, Instagram, and bank account in minutes. • Get notified the moment a new order, message, or payout comes in. • Manage your creator business from your phone, anywhere. Whether you're working with one brand or a dozen, Cruva's Creator App gives you one home for the business side of being a creator — so you can spend less time managing and more time creating.