Reflect vs Etched
Price, ratings, monetisation and update history for both apps, side by side โ with what reviewers say about each.
Reflect
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Reflect: Creative Sparks is a prompt deck for breaking creative blocks โ inspired by Brian Eno and Peter Schmidt's Oblique Strategies. Oblique Strategies began in 1975 as a physical deck of cards created by musician Brian Eno and artist Peter Schmidt. Each card offered a lateral instruction designed to interrupt habitual thinking and open new paths forward. Reflect is an independent digital work made in celebration of that idea. Each prompt is short, unexpected, and oblique by design. It won't tell you what to do. It will shift the angle of your attention so you can find your own way forward. Tap for a new card. Long-press to let them cycle on their own. On Apple TV, Reflect runs as ambient text โ slow TV, but words. Leave it on in the background while you work. A prompt drifts past every few minutes. Some will land. Some won't. That's the point. On Apple Watch, a tap and a haptic click deliver a card to your wrist whenever you need a nudge. On devices with Apple Intelligence, Reflect generates fresh prompts on-device using Apple's Foundation Models โ silently, privately, with no network connection required. No accounts. No subscriptions. No analytics. Nothing leaves your device. The prompt is the entire product. Reflect is not affiliated with or endorsed by Brian Eno or Peter Schmidt. It is an independent work made with deep respect for what they created.
Etched
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Stop losing your own notes. Etched finds what you wrote by meaning โ not just by keyword. Ask for "the note about slowing down to think" and it surfaces, even if those exact words were never written. Everything runs on your device. Write in plain markdown and watch it render as you type โ no symbols, no preview pane, no modes. What you see is the file. Your notes stay portable .md, yours forever. FREE, and complete: โข On-device semantic search โ find notes by meaning โข Live WYSIWYG markdown โ bold, headings, lists, quotes, code โข Tables, callouts, code blocks, footnotes, highlights, links โข iCloud sync across your devices โข Export to .md (raw or with rendered images), PDF, plain text ETCHED PRO โ one-time purchase, yours forever: โข Flashcards + spaced repetition โ turn notes into memory โข Diagrams from plain text (flowcharts, sequences, mind maps) โข Typeset math and chemistry (LaTeX) โข Charts from a few rows of data โข Sheet music from ABC notation โข Handwriting / sketches โข Present mode โ turn a note into full-screen slides โข Per-note themes Reading every format is always free โ Pro unlocks creating them. No subscription, ever. Pay once and keep it. Coming from Apple Notes, Obsidian, or Bear? Your markdown imports as plain .md, and you finally get search that finds notes by meaning โ privately, with no account. Private by design: your notes never leave your devices except through your own iCloud. No account, no tracking, no ads. Your notes, etched in memory. โ Made by Hyojin Mo. Support: support@vibeland.app
Screenshots
Verdict
The clearest difference is in-app purchases: Reflect at none against Etched's 1. Etched's advantage is update cadence (every 2 days vs every 6 months). On price, ads, device support and iOS requirement there is nothing between them.
Scored on Price ยท Rating ยท Positive reviews ยท Number of ratings ยท Update frequency ยท Ads ยท In-app purchases ยท Monetization ยท Best chart rank ยท Devices ยท Requires iOS
Both are free to download. Etched sells 1 one-off in-app purchase. Reflect asks for nothing beyond the download.
Reflect ships an update every 6 months, Etched every 2 days. The most recent releases landed on October 7, 2026 and October 5, 2026 respectively.
| Parameter | Reflect | Etched |
|---|---|---|
| Price | Free | Free |
| Update frequency | Every 6 months | Every 2 days โ better |
| Ads | No | No |
| In-app purchases | No โ better | Yes |
| Devices | iPhone, iPad, Apple Watch | iPhone, iPad, Mac |
| Requires iOS | 18.2 | 17.0 โ better |
| Further details โ not scored | ||
| Size | 2 MB | 87 MB |
| Age rating | 4+ | 4+ |
| Developer | Mark Friedlander | Soyeon Noh |
In-app purchases
Reflect
No in-app purchases
Etched
- Etched Pro$14.99









