Comparison

Looma Social vs Vurro

Price, ratings, monetisation and update history for both apps, side by side โ€” with what reviewers say about each.

Head to head
About

Looma Social

Features
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Looma is a Social Utility, not Social Media. Built to bring people together through genuine connection, collaboration, and community, not to maximize your screen time or sell your attention. Unlike Social Media platforms that profit from engagement metrics and ads, Looma shares a portion of net profits directly with its users and charities. Stay connected through Moment Sharing, Discussions, Messaging, and high-quality Voice and Video Calling, complete with full-screen incoming call alerts so you never miss a connection. Built with your well-being in mind, Looma puts safety and mental health first. No algorithmic pressure. No engagement traps. Just a secure space where technology actually serves you. Organizations and communities can run Storefronts: shops and charity drives, so the group can sell and collect donations without an ad feed.

About

Vurro

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Vurro is an independent, third-party app. It is not affiliated with, endorsed by, or sponsored by Substack, Inc. "Substack" is a trademark of Substack, Inc., used here only to describe compatibility. Vurro is a third-party Substack client that adds the chat tools Substack doesn't have. If you read Substack chats regularly, you already know what's missing: no way to search messages, no way to bookmark, no way to filter by user, no way to view quoted context inline. Vurro fixes all of that. WHAT VURRO ADDS โ€ข Search โ€” find message text across threads and subthreads, with results highlighted โ€ข Bookmarks โ€” save any message (thread, reply, or subthread reply) to a dedicated area; tap to jump back to its place in the chat โ€ข Watched Users โ€” filter the chat to show only posts from the people you care about โ€ข Direct Links โ€” copy a link to any thread or message and share exactly what you're talking about โ€ข Filter Chips โ€” combinable filters: bookmarked + your replies + specific users โ€” mix and match โ€ข Inline Quotes โ€” see quoted messages inline; no jumping back through history for context โ€ข Accurate Read/Unread -Substack's own apps mark an entire thread read the moment you open it. Vurro tracks what you've actually seen on screen โ€” so when a busy thread has more messages than you can get through in one sitting, close the app and come right back to the first one you haven't read. On by default; mark anything unread whenever you like. PRIVACY You sign in to Substack directly โ€” Vurro never sees your password or 2FA code. Your bookmarks, watched-user lists, and app settings stay on your device. No ads, no analytics, no data selling. Full details at vurro.net/privacy. TERMS OF USE https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ A THIRD-PARTY CLIENT Vurro is not affiliated with Substack. It's built by an independent developer because the official chat experience needed help. The browser extension (Chrome and Firefox) is the original Vurro โ€” the mobile app brings the same tools to your phone. Free to use. Built by @ma314 on Substack.

Screenshots

Looma Social4 screens
Vurro4 screens

Verdict

The call

The clearest difference is in-app purchases: Looma Social at none against Vurro's 2. Looma Social also leads on device support (3 vs 1). Vurro's advantage is ads (none vs shown). On price, update cadence and iOS requirement there is nothing between them.

Scored on Price ยท Rating ยท Positive reviews ยท Number of ratings ยท Update frequency ยท Ads ยท In-app purchases ยท Monetization ยท Best chart rank ยท Devices ยท Requires iOS

CostPrice ยท In-app purchases ยท Ads ยท Monetization

Both are free to download. Vurro sells 2 in-app purchases, starting at $4.99 per month. Looma Social asks for nothing beyond the download.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly weekly. The most recent releases landed on October 28, 2026 and October 25, 2026 respectively.

Scorecard3 real differences ยท 3 level
Looma Social versus Vurro: the parameters behind the verdict, then further details
ParameterLooma SocialVurro
PriceFreeFree
Update frequencyWeeklyWeekly
AdsYesNo โ€” better
In-app purchasesNo โ€” betterYes
DevicesiPhone, iPad, iPod โ€” betteriPhone
Requires iOS15.6 โ€” better16.4
Further details โ€” not scored
Size193 MB50 MB
Age rating12+12+
Developer17110341 CANADA INC.Matthew Smith

In-app purchases

None

Looma Social

No in-app purchases

2 purchases

Vurro

Subscriptions2
  • Vurro Premium Monthly$4.991 Month
  • Vurro Premium Yearly$34.991 Year

Questions

Is Looma Social free?
Looma Social is free to download, with no in-app purchases.
Is Vurro free?
Vurro is free to download, with in-app purchases available.
Do Looma Social or Vurro have ads?
Looma Social shows ads; Vurro does not.
Which is updated more often, Looma Social or Vurro?
Looma Social ships an update weekly, and Vurro weekly. Most recently, Looma Social was updated on October 28, 2026 and Vurro on October 25, 2026.

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