Sofra vs Plum

STOP SCROLLING. START COOKING. Most recipe sites are 90% ads and 10% instructions. Sofra flips the script. Using advanced AI extraction with 99.999% accuracy, we strip away the noise and give you a beautiful, standardized recipe card from any URL or video. YOUR KITCHEN, REIMAGINED The "Magic" Importer: Paste a link from Pinterest, Instagram, or your favorite blog. Watch as Sofra instantly identifies ingredients, steps, and cook times. Aesthetic Masonry UI: Forget boring lists. View your culinary library in a stunning, visual grid designed for high-speed browsing. Smart Categorization: Our AI automatically tags your recipes by cuisine, diet, and prep time. Your "forever library" builds itself. Video-to-Text: The first app that truly understands cooking videos. Turn a 60-second reel into a step-by-step guide. WHY SOFRA? Because your digital cookbook shouldn't feel like a junk drawer. We prioritize clutter-free utility and blazing-fast search, so you spend less time on your phone and more time at the table.

Turn cooking videos into recipes, instantly. Saw something delicious on TikTok? Found the perfect recipe on YouTube? Plum turns any cooking video into a clean, structured recipe you can actually follow — ingredients, steps, and times, all in one place. No more rewinding. No more pausing. Just paste a link. HOW IT WORKS Paste a video link from TikTok, Instagram, or YouTube. Plum's AI watches the video and pulls out a complete recipe in seconds — ingredients, quantities, and step-by-step instructions, ready to cook. FEATURES Extract Recipes from Video — Paste a link and get a beautifully formatted recipe with ingredients and steps. Works with TikTok, Instagram, and YouTube. Share Extension — Share a video directly to Plum from any app, without losing your place. Smart Grocery Lists — Add ingredients from any recipe to your shopping list. Items are automatically sorted by category — Produce, Dairy, Meat & Seafood, Pantry — so you can shop aisle by aisle. Adjust Servings — Cooking for two or twelve? Scale any recipe up or down in seconds. Collections — Organize your recipes your way. Weeknight dinners, meal prep, date night — you decide. Search & Browse — Find any saved recipe instantly by name. Cloud Sync — Your recipes are always with you, on any device. FREE & PREMIUM Plum is free to get started. Upgrade to Plum Premium for unlimited recipe imports and full access to your library. Plum Premium is available at $8.99/month or $59.99/year. Payment is charged to your Apple ID at confirmation of purchase. Subscriptions renew automatically unless cancelled at least 24 hours before the end of the current period. Manage or cancel anytime in your Apple ID account settings. Deleting the app does not cancel your subscription. Terms of Use: https://ldhayeck.github.io/plum-legal/plum-terms-and-conditions Privacy Policy: https://ldhayeck.github.io/plum-legal/plum-privacy-policy Questions or feedback? We'd love to hear from you at hello@dhlucien.com