[UP] vs Drift
Price, ratings, monetisation and update history for both games, side by side — with what reviewers say about each.
[UP]
This is a one-touch arcade game where players tap to change direction and avoid obstacles. The game features an innovative ad system where ads decrease as players improve, potentially becoming ad-free.
- One-touch gameplay
- Endless obstacle avoidance
- Progressive ad reduction
- Unlockable icons
- Color theme changes
- Challenging obstacles
- No in-app purchases
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Do you hate ads? Do you hate in-app purchases? Yeah well we do too which is why we created UP. UP is the ONLY game on the app store where you can get rid of ads by just playing! Here’s how it works: When you first get the game, You will be graced with an ad every time you lose, but as you improve at the game, you will begin to receive less and less ads until you hit 2000m (yes, although it’s hard, it is possible to get that far). This is a simple, one touch game. Each tap changes the horizontal direction of the ball, allowing you to avoid each obstacle as they approach you at progressively faster and faster speeds. GAME FEATURES: Endless, obstacle avoiding game play that included fun music and cool animations The ability to unlock new icons as you improve in score The ability to go AD FREE for FREE Color theme changes Unique and challenging obstacles 0 in-app purchases AD SCHEME: In UP, ads are displayed on a per game over basis (each # is ads per game over): 1: 0-699m 2: 700-999m 3: 1000-1399m 4: 1400-1699m 5: 1700-1899m 6: 1900-1999m NO ADS @ 2000m! https://jaredweinsteingames.com/app-ads.txt
Drift
Tap left or right to guide a falling ball through an endless, ever-changing tunnel. Instant retries and a unique daily challenge await. Compete for the deepest fall and unlock new visual worlds as you descend.
- One-touch controls
- Endless falling gameplay
- Instant retries
- Personal best line
- Daily challenge mode
- Procedurally generated tunnels
- Leaderboards and achievements
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Drift is falling — and the only way down is deeper. Tap left. Tap right. Thread the gap. That's the whole game. No tutorial, no upgrades, no waiting. Just you, an amber ball, and a tunnel that never ends. Every death is your fault — and every retry is instant. One tap and you're falling again before the sting wears off. YOUR BEST LINE Your record isn't a number on a menu. It's a glowing line drawn inside the tunnel at your deepest depth. Cross it and the whole screen turns gold. DAILY DRIFT One tunnel, one attempt, the same for every player on Earth. Miss a day, lose your streak. A NEW WORLD EVERY 1,000 METERS Cool blue gives way to violet, ember, then white-hot. The deeper you fall, the faster it gets — and past 800m, the walls start moving. GAME CENTER Two leaderboards: deepest drift ever, and today's Daily. Five milestone achievements from 500m to 10,000m. Drift is free, supported by ads. One small purchase removes them forever — and you keep the ad-free continues. How deep can you go?
Screenshots
Verdict
The clearest difference is in-app purchases: [UP] at none against Drift's 1. [UP] also leads on ratings volume (6 vs 1) and device support (3 vs 1). Drift's advantage is update cadence (daily vs every 6 weeks). On price, rating, review sentiment and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Drift sells 1 one-off in-app purchase. [UP] asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 5.0 for [UP] against 5.0 for Drift. That said, the two scores are not equally well evidenced: [UP] has 6 ratings behind it against 1, so its average is the more settled of the two. Written reviews split almost evenly too, at 100% and 100% positive.
[UP] ships an update every 6 weeks, Drift daily. The most recent releases landed on September 23, 2026 and October 5, 2026 respectively.
| Parameter | [UP] | Drift |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (6 ratings) | 5.0 (1 ratings) |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| Number of ratings | 6 — better | 1 |
| Update frequency | Every 6 weeks | Daily — better |
| Ads | Yes | Yes |
| In-app purchases | No — better | Yes |
| Monetization | Ad-supported — better | Free with in-app purchases |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 13.0 — better | 16.6 |
| Further details — not scored | ||
| Size | 50 MB | 8 MB |
| Age rating | 4+ | 4+ |
| Developer | Jacob Doucette | Brandon Wright |
Customer experience
[UP]
Drift
In-app purchases
[UP]
No in-app purchases
Drift
- Remove Ads$2.99
![[UP] [UP]](https://cdn3.appshunter.io/i/Purple221/69cbaae0fbd3352bf612bce2c8895210/AppIcon-0-0-1x_U007emarketing-0-8-0-85-220.png/512x0w.png)






