Amulet vs Toki

Amulet is a journal app where you express your emotions first and describe them later. For each entry, you shape your emotions and thoughts into an amulet. We believe that journaling is not about the data you collect, but about being in the moment and connecting with yourself deeply and authentically. We built Amulet to bring your digital journal to life in your own language. EXPRESS YOURSELF • You can change almost anything about it, including how 'pointed' it is, how round and full it is, the 'leafiness', the number of points, the color, and much more! After you've found what resonates with you, you can continue to write your journal entry and story. Describe what the amulet means to you and why you chose it. INSPIRED BY ART THERAPY • Based on several contemporary therapeutic practices, such as story therapy, mindfulness, and art therapy, Amulet helps you capture your thoughts and emotions without needing you to find the 'perfect words'. Art therapy and journaling can improve your mental health and wellbeing by helping you express yourself easier and more effectively. COLLECT COOL ROCKS • Amulet journal is inspired by interstitial journalling, which encourages you to record even the shortest of thoughts - or even just an amulet. Through shaping the amulet, you get in touch with your inner self to find what resonates with where you are. Whether its once a day or multiple times throughout, Amulet is designed to meet your needs and your lifestyle. DESIGNED LIKE ART • Beautiful, clean, and polished; Amulet is designed to get out of your way, so you can focus on your journalling • Shape your emotions into amulets to be saved with each new entry • Scroll through past days with an overview of your amulets at all times • Unlimited entries, forever. • Enjoy smooth and playful animations that makes journaling healthy AND fun PRIVATE AND SECURE • Designed to function completely offline, with planned support for iCloud sync in the future PLANNED FEATURES • Chat with your amulet - explore the meaning behind it and learn to express yourself to others • Share your amulets with friends - a whole new way to connect with friends and family by sharing your amulets • New customisation options, such as custom colors, icons, and adding images to entries • Secure your journal with passcode, TouchID, or FaceID • Custom and personalised notifications and screen time interruptions to share your mood • Different ways to revisit and explore the amulets you've collected, make sense of your own story in a whole new way • ... And much MUCH more!

Toki is a calm, private journal built for the way you actually live — quick days, long days, days you want to remember, and days you just need to get through. No account. No social feed. Nothing that makes your writing feel like content. YOUR WORDS STAY WITH YOU Every entry lives on your device, encrypted with your OS keychain. Nothing is uploaded unless you explicitly export it. Take your entire journal as a plain file at any time. WRITE YOUR WAY • A fresh writing prompt every day to get you started • Free-write or answer the prompt, your choice • Voice input to make it easy to log an entry • Mood picker with 10 moods • Tags and inline #hashtag support • Full-text search across every entry • Calendar view of every day you wrote • On-this-day memory surface for older entries LOOK BACK WITH CLARITY • Daily writing streak with a one-day grace window — no shame, no guilt copy • 30 badges across consistency, depth, rhythm, and exploration • Month in Review: word counts, mood patterns, top tags, writing heatmap • Year in Review: see how your full year unfolded • Stats screen with hours-of-day writing patterns CALM BY DESIGN • No banners, no upsell popups, no engagement tricks • Reminders with quiet, considerate copy • 10 themes including 5 paper-texture finishes • PIN and biometric lock with timeout settings to keep your journal private TOKI PREMIUM (optional in-app purchase) Premium adds richer reflection tools when you're ready: • All 9 anchor types — attach photos, locations, songs, books, movies, people, meals, activities, and weather to any entry • AI Companion — thoughtful reflection on what you wrote, with a live preview of exactly what redacted text will be sent before you confirm. Powered by your own API key or Toki's built-in secure route. • 5 additional themes: Midnight, Parchment, Ocean, Dusk, Forest • Advanced search by tag, mood, and anchor type • Full monthly review history for every past month • Full yearly review for every past year PRIVACY DETAILS • Encrypted MMKV storage keyed to your OS keychain • PIN hashed with PBKDF2-SHA256 + random salt • AI Companion redacts emails, phone numbers, and location before any network request • No advertising identifiers, no ATT prompt, no cross-app tracking • PostHog anonymised diagnostics only — journal content is never included in analytics Toki is free to download. Premium features are available via optional in-app purchase. Subscriptions renew automatically unless cancelled at least 24 hours before the end of the current period. "Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/"