Firstock vs Gulaq By Estee

Firstock - Stocks & Options Trading Trade stocks, ETFs, Futures & Options, invest in Mutual Funds and IPOs, and manage your portfolio — all from one powerful platform. Powerful technology. Simple experience. ₹10 per order. WHY FIRSTOCK Firstock is a SEBI-registered stock broker with NSE and BSE membership, built for traders and investors who want powerful tools without unnecessary complexity. • Simple, light, powerful trading • ₹10 per order brokerage • Advanced tools for active traders and investors • Powerful in-house charts with real-time market data • Advanced Option Chain with Greeks, IV, OI and OI changes • Portfolio, position and trade analysis • Customisable trading terminal • Stock screeners to discover opportunities • AI-powered market insights • Options strategy and payoff analysis • Developer APIs • Algo trading and automation tools • Fast, clean and focused interface TRADE & INVEST Access multiple market segments from a single account: • Equity • ETFs • Futures & Options • Mutual Funds • IPOs • Commodity Derivatives BUILT FOR ACTIVE TRADERS Powerful tools to analyse, plan and execute trades: • Advanced real-time charts • Option Chain with Greeks, IV, OI and OI changes • Options strategy and payoff analysis • Position and trade analysis • MTM and performance tracking • Basket Orders for multiple trades • GTT Orders for planned entries and exits • Price alerts • Market protection tools • Smart orders for combined premium strategies • Fast order execution across exchanges BUILT FOR INVESTORS Investing doesn't have to be complicated. • Track your complete portfolio and holdings • Monitor P&L and portfolio performance • Invest in stocks, ETFs and mutual funds • Create SIPs for systematic investing • Track dividends and corporate actions • Apply for IPOs • Access consolidated reports and statements TECHNOLOGY BUILT IN-HOUSE At Firstock, we believe trading technology should be built around traders and investors. We build our technology in-house across the platform — from onboarding and order management to charts, analytics, portfolio tools and back-office systems. Our focus is simple: Speed. Reliability. Simplicity. ONE PLATFORM. EVERYTHING YOU NEED. Whether you're an active trader, options trader or long-term investor, Firstock brings the essential tools together in one clean platform. Firstock Broking Private Limited Building What Matters NSE, BSE — SEBI Reg. No. INZ000260334. CDSL IN-DP-67-2015. ₹10 per executed order. Statutory charges, exchange fees and applicable taxes are additional. Investments in the securities market are subject to market risks. Read all the related documents carefully before investing.

Too many mutual funds. Not enough clarity? Your mutual fund portfolio may look fine on the surface. But do you know what’s actually working, what isn’t, and what could be improved? Gulaq helps you go beyond simply tracking returns. Get an X-Ray of your mutual fund portfolio, uncover hidden risks, understand your Risk Gear and get personalized portfolio recommendations—all in one place. See What Your Portfolio Is Really Made Of With Gulaq Portfolio X-Ray, analyse your mutual funds across: • Risk and returns • Asset allocation • Diversification • Fund overlap • Sector exposure • Alpha, Beta and Sharpe Ratio • Other key portfolio metrics See beyond individual fund returns and understand your portfolio as a whole. Find Risks You May Not See Owning multiple mutual funds doesn’t always mean you’re well diversified. Gulaq helps identify: • Repeated stock exposure • Similar mutual funds • High fund overlap • Concentrated exposures • Other portfolio risks So you can see what may be hiding inside your investments. Know Your Portfolio. Know Your Risk. Discover your Gulaq Risk Gear based on your risk tolerance, investment objectives and investment horizon. Understand the level of risk suited to you and use your Risk Gear as the foundation for personalized portfolio recommendations. Understand First. Optimize Next. See how your current mutual fund portfolio compares with a personalized optimized portfolio aligned with your Risk Gear. Understand: • Where your portfolio could improve • What changes may be recommended • Which investments you may consider buying, selling or holding • Why each change is suggested • How the recommended changes could affect your portfolio Move from simply knowing what you own to understanding what you can do next. Ask Gulaq AI About Your Portfolio Gulaq AI is your portfolio assistant. Ask questions about your actual investments and get personalized insights around: • Portfolio performance • Risk • Diversification • Fund overlap • Asset allocation • Mutual fund investments • Investment concepts No need to decode every portfolio metric yourself. Ask Gulaq AI and understand your investments in simpler terms. Track Everything in One Place View your mutual fund holdings, current portfolio value, invested amount and XIRR in one place. Track your investments, understand your portfolio and discover opportunities to improve it—all within Gulaq. From Mutual Fund Confusion to Portfolio Clarity Gulaq combines portfolio tracking, Portfolio X-Ray, risk profiling, AI-powered insights and personalized investment advisory to help you make more informed investment decisions. Regulated Investment Advisory Gulaq is offered by Estee Advisors Pvt. Ltd., a SEBI-registered Investment Adviser (INA000016463).