Apptiva vs Calm Now
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Apptiva
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Plataforma de incentivo a uma vida saudável e à prática de atividade física. A Apptiva é a plataforma tecnológica de estímulo e incentivo à adoção de um estilo de vida mais saudável pelos cidadãos através da prática regular de atividade física e desportiva. Pretende-se: - Gerar mudança de comportamento Ligar pessoas, entidades e comunidades promovendo eventos e iniciativas para a melhoria da saúde e bem-estar físico. - Promover o conhecimento Aumentar o conhecimento da população sobre formas simples de praticar exercício físico através de recomendações e conteúdos educativos. - Reformular perceções Criar incentivos e gerar condições para a prática de atividade física ao alcance de todos, independentemente do seu ponto de partida. - Garantir o acesso a todos Independentemente das limitações, nível de prática física ou conhecimento tecnológico.
Calm Now
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Calm Now is here to help you train your mind and control your thoughts. When you are feeling anxious just scrolling through something or doing something to relax often does not work. Calm Now is different because it helps you take control of your mind with exercises that you have to focus on. These exercises are based on methods like the Vittoz Method and NLP which have been proven to work. You can track how you are doing and build a mind one step at a time. You can also use Calm Now in Portuguese, which is called Calma Agora. You can switch between languages anytime you want to in the app. BREATHE WHEN YOU NEED IT MOST * Calm Now has a guided breathing exercise with a timer that you can see. * You can choose to breathe for 2, 3 or 5 minutes depending on what you need. * The exercise is designed to help you slow down and focus. * After you are done you get a summary of how you did and some feedback to help you. Calm Now also has some exercises to help train your brain. One of them is called Infinity Loop, which helps you focus your attention. You have to follow a moving path with your eyes and then come back to the start. Another one is called Mental Eraser, which helps you replace thoughts with good ones. You think of something that is bothering you then you erase it. Replace it with something better. There is also Sensory Focus, which helps you come back to the moment. You have to notice what you see, touch, hear, smell and taste. Then there is Mindset Rewire, which helps you change your way of thinking. You identify something that is holding you back challenge it and then change it to something Calm Now is always adding exercises for people who pay for the premium version. You can see how you are doing and track your progress. * The home page shows you how days in a row you have been practicing, how you did on your last exercise and gives you a tip for the day. * You can check in. Say how you are feeling and add a note if you want to. * The insights page shows you how you have been doing over time what exercises you use the most and gives you a summary of your week. * You can also edit your profile change your settings and get help if you need it. Every time you do an exercise it gets saved to your account so you can see how you are doing over time. Calm Now is designed to fit into your life. * It has an calm interface that is easy to use. * You can use it in bursts like before a meeting or at bedtime. * It is safe and secure. You can reset your password if you need to. * Calm Now cares about your privacy so your practice data is only tied to your account. So who is Calm Now for? Calm Now is for adults who want to be able to control their thoughts and feelings when they are stressed or anxious. It is for people who're new to mindfulness and for people who have been using breathing apps but want something more. It is very important to remember that Calm Now is not a replacement for help. It is a tool to help you feel better. It does not give you medical advice or treatment. If you are in crisis or need help away you should contact emergency services or a professional. You can start using Calm for free today. Train your mind with Calm Now. Control your thoughts, with Calm Now. Calm Now is here to help you.
Screenshots
Verdict
The clearest difference is update cadence: Apptiva at monthly against Calm Now's every 4 months. On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Apptiva ships an update monthly, Calm Now every 4 months. Both last shipped on October 28, 2026.
| Parameter | Apptiva | Calm Now |
|---|---|---|
| Price | Free | Free |
| Update frequency | Monthly — better | Every 4 months |
| Ads | No | No |
| In-app purchases | No | No |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 | 15.0 |
| Further details — not scored | ||
| Size | 56 MB | 49 MB |
| Age rating | 4+ | 4+ |
| Developer | Instituto Portugues do Desporto e Juventude, I.P. | Marcia Canha |
In-app purchases
Apptiva
No in-app purchases
Calm Now
No in-app purchases









