StepBull vs EQUA Challenge
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
StepBull
Turn daily steps into a thrilling stock market-themed walking challenge. Gamify your fitness by tracking steps, setting motivational goals, and watching your activity chart rise like stocks. Enjoy real-time charting and earn rewards for achieving milestones.
- Stock market gamification of steps
- Real-time activity charting
- Motivational step challenges
- Streak momentum tracking
- Milestone rewards and breakouts
- Simple, intuitive interface
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StepBull: Turn your daily steps into a thrilling walking challenge! Gamify your fitness with a unique stock market twist - watch your steps rise like stocks in a bull market. Perfect for anyone who loves walking games and wants to stay motivated. Why StepBull? - Fun Walking Game: Track steps and compete in exciting walking challenges. - Stock Market Gamification: Your steps are your portfolio — grow your "wealth" with every move! - Easy Step Tracker: Monitor daily activity with a simple, intuitive interface. - Dungeon Adventures & Boss Battles: Reach your daily step goals to take on bosses and advance through three dungeons. Face enemies like the Storm Imp and the Market Maker, earn achievements, and turn every walk into your next adventure! - Motivational Goals: Set personal step challengesMotivational Goals: Set personal step challenges to keep pushing your limits. - Streak Momentum: Build streaks for growth — hit your goal, and enjoy a green bullish day! Skip a day, and face a red bearish dip. - Real-Time Charting: Watch your activity chart rise with each step or bleed with inactivity, just like a stock market. - Bullish Breakouts: Achieve milestones for epic rewards and unlock bullish breakout levels. - Personal Market Power: Your walks power your unique market—stay active for a thriving chart, or rest and see red candles. No walk-to-earn gimmicks — just pure fun and motivation. Join thousands of walkers turning steps into success. Download StepBull now and start your bull run! **TRIAL AND SUBSCRIPTION PLANS** Step Bull is free to use, with an optional Premium plan for advanced features. Enjoy all Premium features with a 3-day free trial, then subscribe monthly or unlock everything forever with a one-time lifetime purchase. You can also continue using the free version with limited features. Subscriptions renew automatically unless canceled at least 24 hours before the end of the current period. Manage your subscription in your Apple ID Account Settings. Refunds are not provided for unused portions of a subscription. Pricing may vary by region and currency. **TERMS & CONDITIONS** Terms & Conditions: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
EQUA Challenge
This app transforms daily steps into a rewarding journey, offering virtual walks that unlock exclusive jewelry. It focuses on building healthy habits with a gentle, aesthetic approach, making consistency feel effortless and providing a tangible symbol of achievement.
- Virtual walking challenges
- Earn exclusive jewelry rewards
- Syncs with Apple Health
- Unlock postcards and motivational notes
- Focus on consistency and habit building
- Aesthetic and stress-free experience
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EQUA CHALLENGE — A global walking club that rewards your steps with jewlery. Welcome to your new favorite habit. EQUA Challenge turns your daily steps into something meaningful — a visual journey, a personal reset, and a necklace you can’t buy, only earn. This isn’t another fitness tracker. It’s your soft, aesthetic, accountability-bestie that pushes you gently but consistently. You choose your challenge (like walking through Paris), you move every day, you unlock postcard moments, and when you finish… you get the exclusive EQUA necklace as your reward. And yes — it’s designed for everyone who wants to feel healthier, more confident, and more connected to their goals. HOW IT WORKS 1. Pick your challenge Start with the Paris Virtual Walk or join a seasonal theme. Each challenge is a visual story where your steps unlock real progress. 2. Walk or run at your pace No stress, no competition, no leaderboard. Just you, your steps, and your new daily rhythm. 3. Unlock postcards as you move Every postcard reveals a new part of the journey, motivational notes, and aesthetic moments that keep you going. 4. Track your progress in real time The app syncs with Apple Health to keep everything accurate and effortless. 5. Finish the challenge, earn your necklace You can’t buy the necklace — you have to earn it. It’s your tangible symbol of discipline, glow-up energy, and consistency. Think of it as the cutest flex you’ll ever wear. WHY WOMEN LOVE THE EQUA CHALLENGE • It makes consistency feel easy You’re not “working out.” You’re just walking and collecting moments. • It feels aesthetic, not stressful No harsh numbers. No “go harder.” Just a soft, feminine journey that fits your life. • It helps with mood, energy, and confidence Moving daily clears your mind, boosts your glow, and cuts the “I’ll start tomorrow” loop. • The reward is actually meaningful Not points. Not a badge. A real piece of jewelry — 18k gold-coated, designed by the EQUA team — that celebrates your discipline. • It creates a habit that lasts Most users say the challenge is sticking with a daily routine for more than a week. THE NECKLACE — YOUR PROOF OF CONSISTENCY Every EQUA necklace is made with: • 18k gold coating (2.5 microns, 5× stronger than average plating) • A timeless, feminine aesthetic • The signature EQUA fluid shape • A meaning behind it: you earned this. You get it only after completing your challenge. Not before. Not in-between. Finish strong → claim your reward. BENEFITS YOU FEEL • More steps without forcing it • Higher energy + better focus • Better mood • Lower stress • A reason to get fresh air every day • Healthier routines • A sense of accomplishment • A daily “you time” moment • A reward you’re genuinely proud of A CHALLENGE YOU CAN DO ANYWHERE You can do the whole challenge: • at home • during lunch breaks • on school runs • on evening walks • in the gym • while traveling
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Verdict
The clearest difference is rating: StepBull at 5.0 against EQUA Challenge's 3.0. StepBull also leads on ratings volume (3 vs 1). EQUA Challenge's advantage is in-app purchases (none vs 2) and update cadence (every 5 days vs every 8 months). On price, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. StepBull sells 2 in-app purchases, starting at $1.99 per month. EQUA Challenge asks for nothing beyond the download.
StepBull holds the better App Store score, 5.0 against 3.0. Both are backed by a comparable volume of ratings — 3 and 1 respectively.
StepBull ships an update every 8 months, EQUA Challenge every 5 days. Both last shipped on October 30, 2026.
| Parameter | StepBull | EQUA Challenge |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (3 ratings) — better | 3.0 (1 ratings) |
| Positive reviews | — | 0.0% of reviews |
| Number of ratings | 3 — better | 1 |
| Update frequency | Every 8 months | Every 5 days — better |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Freemium | Free — better |
| Devices | iPhone | iPhone, iPod — better |
| Requires iOS | 17.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 50 MB | 38 MB |
| Age rating | 9+ | 4+ |
| Developer | Vadym Boiko | ZkotZ |
Customer experience
StepBull
EQUA Challenge
In-app purchases
StepBull
- Monthly Subscription$1.991 Month
- Lifetime Access$17.99
EQUA Challenge
No in-app purchases









