Lovingly vs Just Because
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Lovingly
This app helps you become a more thoughtful partner by providing daily, science-backed suggestions for small acts of love and reminders for important dates. It's a private self-improvement tool designed to help you consistently show appreciation and strengthen your relationship.
- Daily actionable love suggestions
- Reminders for important dates
- Relationship research-backed advice
- Private self-improvement tracker
- Personalized gesture library (Premium)
- Habit science for consistency
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You love them. You just forget to show it. Lovingly is a private self-improvement app for anyone who wants to be a more thoughtful partner. It quietly does the remembering, the nudging and the inspiring, so the person you love actually feels loved, day after day. NEVER MISS A DATE THAT MATTERS Add birthdays, your anniversary, the day you met, anything worth remembering. Lovingly reminds you a week ahead, the day before and on the day, so there is always time to plan flowers, a table or the right words. No more day-of panic. ONE SMALL LOVING THING, EVERY DAY Each morning you get one small, doable suggestion: a specific compliment, a love message worth sending, their coffee made right, a date night idea, a question you have never asked. Every suggestion is grounded in published relationship research (the small-things-often principle) and tuned to what your partner appreciates most. BUILT ON REAL SCIENCE, NOT FOLK ADVICE The daily ideas and the built-in lessons draw on decades of published research: studies on turning toward small bids for connection, research on expressed gratitude, habit science on why reminders beat willpower. Short, honest reads, including where popular relationship advice overstates the evidence. WATCH YOURSELF BECOME THAT PARTNER Your Love Score grows with consistency, variety, preparedness and learning. Build a streak, see your week at a glance, and watch the person you mean to be show up in the numbers, without guilt when life happens. Think of it as a relationship tracker for effort, not surveillance. Missing a day barely moves it; coming back is what counts. COMPLETELY PRIVATE This is your project, not a couples app. There is no shared account, your partner is never contacted, and Discreet Mode keeps names and details off your lock screen. Nobody needs to know how you got so thoughtful. WHAT'S FREE - One important date with reminders - A rotating set of daily suggestions LOVINGLY PREMIUM - Unlimited important dates - The full gesture library, personalized to your partner - The full research-backed lesson library - Extra reminder lead times (2 weeks, a month ahead) Small things, often. That is the whole secret, and Lovingly makes sure you never forget it. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://lovingly.me/privacy
Just Because
This app provides personalized gesture ideas to help you show appreciation for your partner. It offers weekly suggestions tailored to their preferences and upcoming occasions, with options for immediate inspiration.
- Personalized weekly gesture ideas
- Emergency gesture suggestions
- Partner profile customization
- Birthday and anniversary reminders
- Local experience recommendations
- Gesture history tracking
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Just Because is your personal relationship assistant — helping you show up for your partner with thoughtful, meaningful gestures without the stress of figuring out what to do. Whether you want to plan something special, surprise your partner on a random Tuesday, or need an emergency gesture right now, Just Because has you covered. How it works: Every week, Just Because delivers 3 personalized gesture ideas tailored to your partner's love language, interests, and upcoming occasions like birthdays and anniversaries. Browse the cards, pick one that feels right, and make it happen — with affiliate links to flowers, restaurants, gifts, and experiences built right in. Features: Weekly personalized gesture ideas delivered every Monday Emergency gestures — when you need an idea right now Partner profile — set their love language, birthday, anniversary, and preferences so every suggestion feels personal Birthday and anniversary awareness — get notified 7 days and 2 days before so you're never caught off guard Gesture history — look back at every gesture you've done Local experience suggestions — find things to do together near you Push notification reminders — never forget to do something thoughtful Just Because Premium unlocks: Unlimited gesture refreshes AI-personalized gestures based on your partner's full profile Unlimited gesture history Emergency gestures Full partner profile customization Birthday and anniversary notifications Choose your reminder frequency and day Just Because is for anyone in a relationship who wants to be more thoughtful, more often — without it feeling like work. Thoughtful gestures, effortlessly. Terms of Use: https://getjustbecuz.com/terms
Screenshots
Verdict
The clearest difference is rating: Just Because at 5.0 against Lovingly's 3.5. Lovingly's advantage is update cadence (weekly vs every 2 months). On price, ratings volume, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Lovingly sells 2 in-app purchases, starting at $9.99 per month and Just Because sells 1 in-app purchase, starting at $7.99 per month. Whichever you choose, the download price is not the number that matters.
Just Because holds the better App Store score, 5.0 against 3.5. Both are backed by a comparable volume of ratings — 2 and 2 respectively.
Lovingly ships an update weekly, Just Because every 2 months. The most recent releases landed on October 30, 2026 and November 5, 2026 respectively.
| Parameter | Lovingly | Just Because |
|---|---|---|
| Price | Free | Free |
| Rating | 3.5 (2 ratings) | 5.0 (2 ratings) — better |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | 2 | 2 |
| Update frequency | Weekly — better | Every 2 months |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Freemium | Freemium |
| Devices | iPhone | iPhone, iPod — better |
| Requires iOS | 16.4 | 15.0 — better |
| Further details — not scored | ||
| Size | 105 MB | 11 MB |
| Age rating | 9+ | 17+ |
| Developer | Pied Apps AB | Christopher Godwin |
Customer experience
Lovingly
Just Because
In-app purchases
Lovingly
- Premium$9.991 Month
- Premium Yearly1 Month trial$59.991 Year
Just Because
- Just Because: Monthly Premium Sub7 Days trial$7.991 Month









