Hidden Self vs Custom AI
Price, ratings, monetisation and update history for both apps, side by side β with what reviewers say about each.
Hidden Self
Read full descriptionHide full description
HIDDEN SELF β a space for honest self-connection. We often sense that something is off, yet struggle to put it into words. Fatigue, irritation, automatic reactions β all these may be signals inviting us to pause and listen within. HIDDEN SELF helps you: β’ identify your true needs and hidden scenarios β’ recognize daily states and give them names β’ receive personalized tips for gentle life adjustments β’ track your progress through an interactive index dashboard This isnβt about quick fixes or forced positivity. Itβs about honesty, clarity, and soft guidance that leads to genuine transformation. Start your self-exploration journey today β without illusions, with respect and curiosity. Scientific approach and methods The app uses short and effective test formats based on: β’ projective diagnostics methods, which activate the unconscious β’ psychodynamic analysis principles, exploring how unconscious patterns affect reactions and behaviors β’ advanced techniques for assessing emotional and cognitive regulation Results of daily mini-tests shape your index dashboard β a set of key indicators reflecting your mental and emotional state. This allows you not only to record your states, but to truly see how your life transforms as you follow HIDDEN SELFβs daily insights.
Custom AI
Read full descriptionHide full description
Custom AI is the all-in-one assistant for small-business owners β beauty salons, fitness coaches, private practitioners, photographers, tutors. Replace four tools with one intelligent workspace. WHAT YOU GET β’ AI assistant β talk or type, ask anything: "book Maria for Friday at 5", "show clients who haven't paid", "what's my revenue this month". Done in one tap. β’ Smart calendar β drag, drop, reschedule. Conflicts highlighted, gaps suggested. The AI fills your day for you if you want. β’ Client cards β every photo, note, payment, allergy and preference in one place. Never forget a birthday or a favourite drink again. β’ Online booking page β share a link, clients pick a slot, you get a notification. No back-and-forth on WhatsApp. β’ Payments + finance β record every transaction in one tap. The AI builds your monthly P&L in real time. β’ Voice onboarding β first-launch assistant Cali talks you through setup in your language. No tutorials to read. β’ Photo AI β upload a "before/after" and let the AI write the social-media caption. β’ Multi-language β full UI in 43 European languages, AI replies in whichever language the client speaks. WHO IT'S FOR β’ Beauty salon owners and freelance stylists β’ Personal trainers and fitness coaches β’ Tutors and language teachers β’ Therapists, counsellors, private medical practitioners β’ Photographers, videographers, makeup artists β’ Anyone who books appointments and wants to stop juggling spreadsheets PRIVACY-FIRST Your data stays in your account, encrypted at rest. We never sell anything. Account deletion is one tap (Profile β Settings β Delete account) β and it really deletes, not "marks as inactive". ACCESS Custom AI is a cloud service available on web and iOS. The app uses Sign in with Apple to access your existing Custom AI workspace from your iPhone. All features described above are available in the app at no additional cost. SUPPORT We answer every email within 24 hours. support@ccustom.ai ccustom.ai/help βββ Made for the people who do the work, not the people who watch dashboards.
Screenshots
Verdict
The clearest difference is in-app purchases: Hidden Self at none against Custom AI's 3. Custom AI's advantage is iOS requirement (13.0 vs 15.3). On price, update cadence, ads and device support there is nothing between them.
Scored on Price Β· Rating Β· Positive reviews Β· Number of ratings Β· Update frequency Β· Ads Β· In-app purchases Β· Monetization Β· Best chart rank Β· Devices Β· Requires iOS
Both are free to download. Custom AI sells 3 in-app purchases, starting at $19.99 per month. Hidden Self asks for nothing beyond the download.
Hidden Self ships an update weekly, Custom AI every 8 days. The most recent releases landed on October 10, 2026 and October 25, 2026 respectively.
| Parameter | Hidden Self | Custom AI |
|---|---|---|
| Price | Free | Free |
| Update frequency | Weekly β better | Every 8 days |
| Ads | No | No |
| In-app purchases | No β better | Yes |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.3 | 13.0 β better |
| Further details β not scored | ||
| Size | 50 MB | 21 MB |
| Age rating | 17+ | 4+ |
| Developer | Olexander Zhyzhmevskyi | KRISTINA BAIER |
In-app purchases
Hidden Self
No in-app purchases
Custom AI
- Starter$19.991 Month
- Pro14 Days trial$29.991 Month
- Business14 Days trial$49.991 Month









