Comparison

FTR New Product Guide vs LimitLock

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

FTR New Product Guide

Features
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FTR New Product Guide: Your Pocket-Sized Preview of What’s New in Fishing and Marine Gear Want to stay ahead of what’s hitting the shelves or the water? The FTR New Product Guide gives you complete access to the latest gear in the fishing and marine industry. Whether you’re a tackle shop owner, product buyer, or gear-savvy angler, this app delivers the full ICAST New Product Showcase experience straight to your phone in an organized and searchable format. ICAST is where the industry’s biggest launches take place. With this app, you can explore them all without needing to be on the show floor. The FTR New Product Guide offers insider access to hundreds of new products from the brands shaping the future of fishing. And the discovery continues long after ICAST ends. Our Fresh Finds section is updated throughout the year with new releases and innovations as they enter the market. You’ll always have a current view of what’s coming next. Unlike a print magazine or static website, this app is made for quick, real-time access. Use it while walking the trade show floor, serving customers, or planning your next inventory update. Whether you’re stocking your store or curating your own wishlist, the FTR New Product Guide helps you stay informed and ready. Key Features: • ICAST New Product Showcase: Browse hundreds of product debuts from the industry’s leading trade show. • Fresh Finds: Discover new launches and updates from top brands all year long. • For Insiders & Enthusiasts: Developed by Fishing Tackle Retailer, the trusted name in the business of fishing. • Free with Registration: Use the app at no cost by signing in to ensure a secure, personalized experience. If you’re serious about staying current in the fishing and marine world, this is the place to begin.

About

LimitLock

Features
Read full description

LimitLock is the fastest way to manage your tournament bag on the water. Set your fish limit, log each catch with a weight and color tag, and LimitLock keeps your bag sorted heaviest-to-lightest. When your bag is full and you boat a bigger fish, it instantly tells you which one to cull and updates your totals. HOW IT WORKS - Set your limit (1-10 fish) - Log each catch by tapping + or using voice ("3.52 yellow") - LimitLock auto-identifies your lightest fish and marks it for culling - When you catch a bigger one, log it and LimitLock swaps it in automatically - Running day stats show how many fish you've caught and total weight boated VOICE LOGGING Say the weight and color tag out loud - "2.9 green" - and LimitLock does the rest. No fumbling with your phone on a rocking boat. APPLE WATCH COMPANION Log catches, view your sorted bag, and check totals right from your wrist. Stays in sync with your phone automatically via Watch Connectivity. DAY STATS Ever finish a tournament and wonder how many fish you actually caught? LimitLock tracks every fish you boat throughout the day - not just what's in your bag - so you'll always know. Built by a tournament fisherman, for tournament fishermen.

Screenshots

FTR New Product Guide3 screens
LimitLock3 screens

Verdict

The call

The clearest difference is update cadence: LimitLock at every 6 days against FTR New Product Guide's every 5 months. FTR New Product Guide's advantage is iOS requirement (15.1 vs 17.0). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

FTR New Product Guide ships an update every 5 months, LimitLock every 6 days. The most recent releases landed on October 25, 2026 and October 1, 2026 respectively.

Scorecard2 real differences · 4 level
FTR New Product Guide versus LimitLock: the parameters behind the verdict, then further details
ParameterFTR New Product GuideLimitLock
PriceFreeFree
Update frequencyEvery 5 monthsEvery 6 days — better
AdsNoNo
In-app purchasesNoNo
DevicesiPhone, iPodiPhone, iPad, Apple Watch — better
Requires iOS15.1 — better17.0
Further details — not scored
Size55 MB17 MB
Age rating4+4+
DeveloperBryan Jordan AllenTim Jones

In-app purchases

None

FTR New Product Guide

No in-app purchases

None

LimitLock

No in-app purchases

Questions

Is FTR New Product Guide free?
FTR New Product Guide is free to download, with no in-app purchases.
Is LimitLock free?
LimitLock is free to download, with no in-app purchases.
Do FTR New Product Guide or LimitLock have ads?
Neither FTR New Product Guide nor LimitLock shows ads.
Which is updated more often, FTR New Product Guide or LimitLock?
FTR New Product Guide ships an update every 5 months, and LimitLock every 6 days. Most recently, FTR New Product Guide was updated on October 25, 2026 and LimitLock on October 1, 2026.

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