Guizio vs SoHo Direct
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Guizio
Discover new fashion arrivals and exclusive offers with early access to collection launches. Enjoy a seamless and secure shopping experience with quick checkout, all from your mobile device.
- Early access to collection launches
- Exclusive special offers
- Push notifications for updates
- Easy browsing of catalog
- Secure and fast checkout
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Download the Guizio app to get early access to collection launches, special offers, and a seamless shopping experience. Everything you love, right at your fingertips. EASY BROWSING Shop the freshest new arrivals across our entire catalog. EXCLUSIVE ACCESS Be first to know about special offers and launches through push notifications. SECURE CHECKOUT IN A FLASH Tap, swipe, shop and secure your new products in an instant with our super easy checkout.
SoHo Direct
Shop fashion from top SoHo stores and receive your items the same day. Browse real inventory, combine items from multiple retailers, and track your order live from pickup to delivery. Enjoy fast, convenient shopping with a flat delivery fee.
- Shop multiple SoHo stores in one order
- Browse real inventory and stock
- Flat $10 delivery fee
- Live order tracking
- Direct shopper messaging
- New arrivals and trending styles
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SoHo Direct — Fashion Delivered Fast Shop SoHo's best stores and get it delivered the same day. Browse real inventory from Aritzia, Lululemon, Zara, Alo, Banana Republic, Bloomingdales, and more, all in one app. Order from a single store or combine items from several. It's your call. A SoHo Direct shopper picks up your order and brings it straight to your door, usually within 60 to 180 minutes. WHY SOHO DIRECT Shop multiple SoHo stores in one order Real prices, real stock, right now $10 flat delivery fee, no surprises Track your order live from pickup to delivery Message your shopper directly in the app New arrivals and trending styles updated regularly HOW IT WORKS Browse stores or search for what you want Add items from any store to your cart Checkout securely with Apple Pay Track your shopper in real time Get your order delivered same day SoHo Direct brings the best of SoHo shopping straight to your door. No walking, no waiting days for shipping, just SoHo at your door.
Screenshots
Verdict
The clearest difference is ads: SoHo Direct at none against Guizio's shown. SoHo Direct also leads on review sentiment (100% vs 67%) and rating (5.0 vs 4.7). Guizio's advantage is iOS requirement (16.4 vs 26.1). On price, ratings volume, update cadence and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
SoHo Direct holds the better App Store score, 5.0 against 4.7. Both are backed by a comparable volume of ratings — 7 and 8 respectively. Written reviews point the same way: 67% of Guizio's written reviews are positive against 100% of SoHo Direct's.
Guizio ships an update fortnightly, SoHo Direct monthly. Both last shipped on October 24, 2026.
| Parameter | Guizio | SoHo Direct |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (7 ratings) | 5.0 (8 ratings) — better |
| Positive reviews | 66.7% of reviews | 100.0% of reviews — better |
| Number of ratings | 7 | 8 — better |
| Update frequency | Fortnightly — better | Monthly |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Ad-supported | Free — better |
| Devices | iPhone | iPhone |
| Requires iOS | 16.4 — better | 26.1 |
| Further details — not scored | ||
| Size | 92 MB | 21 MB |
| Age rating | 4+ | 4+ |
| Developer | Danielle Guizio LLC | Brian Ferrari |
Customer experience
Guizio
SoHo Direct
In-app purchases
Guizio
No in-app purchases
SoHo Direct
No in-app purchases
