Willa vs Fridge
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Willa
Easily save and organize content from various online platforms like TikTok, Instagram, and YouTube. Create themed boards, edit your saves, and share collections with friends. Search your entire saved library and even get automatic summaries of your boards.
- Save from any app or website
- Organize into themed boards
- Edit and annotate saves
- Share saves and boards
- Search saved content
- Automatic board summaries
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The internet moves fast. Willa helps you keep up. Save anything from TikTok, Instagram, Reddit, YouTube, Substack, Pinterest and beyond — with a single tap. No more lost links. No more screenshot folders. One home for everything you love. Organize into boards by theme. "Dream Trips", "Recipes to Try", "Down the Rabbit Hole". Build collections that make sense to you — then share them with anyone. • Save from any app or website in seconds • Edit and annotate your saves • Organize into boards across any theme • Share saves and boards with friends • Search everything you've ever saved • Favorite the saves you keep coming back to • Summarize entire boards automatically Free to download and get started. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula
Fridge
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About to send something you'll regret? Put it in the fridge first. Fridge makes you wait before sending angry messages. Type what you want to say, set a cooldown timer, and let it chill. When the timer's up, re-read your message and decide again — with a clear head. That's the point. SIMPLE - Type your message - Set a cooldown (30 minutes) - Wait for it to chill - Re-read it when the timer's up - Copy & send, or let it rot YOUR OWN ROT RATE - See how many of your messages died in the fridge instead of being sent - Totals for fridged, sent and rotted messages - Nobody else sees any of it COMPLETELY PRIVATE - Everything stays on your device - No accounts, no cloud, no tracking - Zero data collection FREE - 3 messages chilling at a time - 30-minute cooldown FRIDGE PRO ($2.99, one-time) - Unlimited messages chilling at once - The 15-minute, 1-hour and 2-hour cooldowns as well as 30 minutes - Full stats history
Screenshots
Verdict
The clearest difference is update cadence: Willa at every 3 days against Fridge's every 5 months. Willa also leads on device support (3 vs 1) and iOS requirement (15.1 vs 17.0). On price, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Willa sells 4 in-app purchases, starting at $2.99 per month and Fridge sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.
Willa ships an update every 3 days, Fridge every 5 months. The most recent releases landed on October 28, 2026 and October 30, 2026 respectively.
| Parameter | Willa | Fridge |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (16 ratings) — better | — |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 16 — better | — |
| Update frequency | Every 3 days — better | Every 5 months |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 15.1 — better | 17.0 |
| Further details — not scored | ||
| Size | 54 MB | 1 MB |
| Age rating | 4+ | 4+ |
| Developer | Willa, Inc. | Saad Naveed |
In-app purchases
Willa
- Willa Premium$2.991 Month
- Willa Premium$4.991 Month
- Willa Premium$24.991 Year
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- Willa Premium$39.991 Year
Fridge
- Fridge Pro$2.99
