Authentic Social Media vs Sawa

Social media wasn't built for your actual friends. It was built to keep you scrolling. Think about it. When did you last open Instagram to see what your best friend is actually doing right now? Instead, you got ads, influencers, and an algorithm deciding what matters. Three hours later, you're watching strangers argue about something you don't care about. Authentic is different. Just your people. Just their faces. Open the app and you see the people who matter to you—what they're doing today, where they are, how they're feeling. No feed. No algorithm. No ads. No influencers. Nothing to scroll. — HOW IT WORKS Share moments with your people whenever you want. A photo from your morning coffee. Your view from the office. Dinner with your family. Your people see it. That's it. But there's also something called a Glimpse. Once a day, at a random time, you get a notification. You have 2 minutes to share a photo—whatever you're doing right now. No planning. No staging. No picking the perfect angle. Just your life, in that moment. You don't pick the perfect moment. The moment picks you. That's what makes it real. Your people are doing the same thing. So you see their unplanned moments too. Tuesday at 2:47pm. Saturday morning still in bed. The boring parts. The real parts. — WHY I BUILT THIS I'm Atin. I got tired of the doom scroll. I wanted a place to see my friends' faces without the noise. Without spending an hour I didn't mean to spend. Without feeling worse after than before. So I built something smaller. Something focused. Something that takes a few minutes a day, not a few hours. No hundred million dollars in funding. No growth hacking. No "engagement optimization." Just a place that respects your time and your relationships. — WHAT YOU GET • Your people's faces, front and center • Share photos anytime, or capture a daily Glimpse • No algorithm deciding what you see • No ads, ever • No follower counts or likes • No strangers, no influencers, no "suggested for you" — The social app for people who are tired of social media. Instagram is for influencers. Authentic is for humans.

Sawa turns "yalla, we should totally do this" into a plan that actually happens. You know the group chat. 97 messages. Zero decisions. Everyone says yalla, nobody picks a day, and the plan quietly dies somewhere around message 60, next to the meme replies. sawa takes the awkward out of together. FROM YALLA TO ACTUALLY THERE - Start the plan - an idea, a few date options, a place. Thirty seconds and it exists outside the chat. - Vote, don't debate - a tap beats a paragraph. The shy vote counts exactly the same as the loud one. - One-tap RSVP - going, maybe, can't. Zero pressure, and everyone sees the headcount update live. - Share one link - friends without the app open it in the browser, RSVP, and chip in as guests. No downloads, no excuses. MONEY, WITHOUT THE "WHO PAID?" - Split the bill - scan the receipt or add the items, everyone claims what they had and pays their exact share in QAR. - Collect for the plan - the trip, the gift, the BBQ. Paid and pending at a glance, no spreadsheets, no chasing. - Reminders come from Sawa, not from you. Friendships stay clean. A CHAT THAT KNOWS ITS PLAN Replies, reactions, photos straight from the camera, and a sticker pack with يلا energy. Every message can point at the plan it's about - tap it and you're there, not scrolling for it. NOT JUST YOUR FRIENDS. YOUR WHOLE SCENE Follow your padel crew, your run club, your people. Organizers post the next match as a real plan, and one tap says you're in. Announcements only: all signal, zero noise. عربي AND ENGLISH Flip the whole app to proper right-to-left Arabic, or mix both exactly like your chat does. Making plans is free. When a plan collects money, a small card-processing fee is shown upfront before anyone pays — no surprises, ever. Payments go through a licensed payment gateway, and you can delete your account any time from inside the app. More together. أحلى سوا