CDK CRM vs Phone Ninjas
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
CDK CRM
This mobile application provides automotive dealership professionals with a faster, more intuitive, and highly responsive workflow. It empowers sales teams to manage leads, scan customer information, and deske deals directly from the showroom floor or lot.
- Performance Boost
- Streamlined UI
- Advanced Scanning (Driver's License & VIN)
- AI Summary of Customer Activity
- "My Day" Dashboard
- In-Showroom Deal Desking
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Welcome to the completely redesigned, all-new CDK CRM mobile app. Built from the ground up, this modern platform replaces the legacy "CDK Modern Retail CRM" mobile app to provide automotive dealership professionals with a faster, more intuitive, and highly responsive workflow. Empower your sales team to step away from the desktop and close deals right from the showroom floor or out on the lot. Whether you are managing incoming internet leads, tracking showroom ups, scanning customer driver's licenses, or detailing a trade-in, the new CDK CRM app delivers the power of your dealership’s desktop CRM into a secure, mobile-first experience. What’s New & Upgraded: • Performance Boost: Built on an entirely new architecture for faster page loads and real-time syncing with your Desktop CRM. • Streamlined UI: A modernized, clean user interface designed to reduce clicks and help you manage your pipeline with ease. • Advanced Scanning: Effortlessly capture customer data with an improved dual-sided driver’s license scanner and an integrated vehicle VIN scanner for trade-ins. • AI Summary: Instantly digest customer activity history, notes, and lead details, allowing your sales team to catch up on an opportunity in seconds before making a call or walking out to the showroom floor. Core Features: • "My Day" Dashboard: Track your daily appointments, recent messages, and scheduled follow-ups at a single glance. • In-Showroom Experience: Desking a deal has never been more mobile. Guide your customers from introduction to final numbers without ever leaving their side. Seamlessly capture their vehicle of interest, evaluate and scan trade-in details, securely upload required documents, capture credit applications, and present real-time quotes—all directly from the showroom floor or out on the lot. Important Note for Existing Users: This app replaces the legacy "CDK Modern Retail CRM" app. Please download this new version and log in using your active dealership single sign-on (SSO) credentials to experience the next generation of dealership retail management. Transform how you connect with car shoppers. Download the new CDK CRM mobile app today.
Phone Ninjas
This AI-powered platform helps automotive sales professionals enhance their phone skills through personalized coaching, AI role-playing, and performance tracking. Learn from real conversations, practice objection handling, and work towards sales certification.
- AI-powered call scoring
- Personalized coaching
- AI role-play practice
- Performance tracking
- Sales certification
- Manager visibility
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Turn every call into an opportunity. Phone Ninjas is an AI-powered sales coaching platform designed to help automotive sales professionals improve their phone skills, build better habits, and convert more callers into appointments. With Phone Ninjas, salespeople can learn from real customer conversations, receive personalized coaching, practice through AI-powered role play, track their performance, and work toward certification—all from one app. KEY FEATURES AI-Powered Call Scoring Get objective scoring and feedback on customer calls. See what went well, where opportunities were missed, and what to improve on the next call. Personalized Coaching Receive coaching based on actual conversations and performance. Phone Ninjas helps identify specific areas that can make the biggest difference. AI Role Play Practice realistic customer conversations and objections in a safe environment before handling them with real customers. Performance Tracking Monitor your Ninja Score, progress, call performance, and improvement over time. Sales Certification Build proficiency across critical phone skills and work toward certification by demonstrating consistent performance. Manager Visibility Managers can monitor team performance, identify salespeople who need attention, review calls, track certification progress, and recognize top performers. Continuous Improvement Phone Ninjas turns everyday customer conversations into opportunities to learn, practice, and improve. Whether you're developing a new salesperson or helping an experienced team sharpen its skills, Phone Ninjas gives sales professionals and managers the tools they need to create better conversations and more appointments. Listen. Learn. Practice. Improve. Phone Ninjas — Master the Call. Win the Customer.
Screenshots
Verdict
The clearest difference is ratings volume: Phone Ninjas at 3 against CDK CRM's 1. Phone Ninjas also leads on iOS requirement (16.4 vs 18.6). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 5.0 for CDK CRM against 5.0 for Phone Ninjas. Both are backed by a comparable volume of ratings — 1 and 3 respectively.
CDK CRM ships an update every 4 days, Phone Ninjas every 5 days. The most recent releases landed on October 28, 2026 and October 12, 2026 respectively.
| Parameter | CDK CRM | Phone Ninjas |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) | 5.0 (3 ratings) |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | 1 | 3 — better |
| Update frequency | Every 4 days — better | Every 5 days |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 18.6 | 16.4 — better |
| Further details — not scored | ||
| Size | 217 MB | 38 MB |
| Age rating | 4+ | 4+ |
| Developer | CDK Global, LLC | Phone Ninjas, LLC |
Customer experience
CDK CRM
Phone Ninjas
In-app purchases
CDK CRM
No in-app purchases
Phone Ninjas
No in-app purchases









