Master UP vs Horarius
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Master UP
Streamline client bookings and manage your schedule efficiently. This app helps beauty professionals reduce missed appointments and organize daily planning, allowing more focus on client services. It centralizes client information, notes, and preferences for a personalized experience.
- Client appointment management
- Automated appointment reminders
- Client profile and notes storage
- Service and availability setting
- Prepayment tracking
- Daily planning tools
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Managing client bookings and schedules shouldn’t take extra time. Master UP helps beauty professionals stay organized, reduce missed appointments, and keep daily planning under control — so you can focus on your work, not admin tasks. Whether you work independently or manage a small team, Master UP adapts to your routine. Clients can book 24/7, your schedule stays clear and up to date, and all client information is stored in one place. Notes and preferences are easy to find, so every visit feels more personal and consistent. Instead of switching between messages, notes, and calendars, you get one simple workflow that supports real workdays. Why Master UP works for beauty professionals - Keep all appointments in one clear calendar and manage bookings faster. - Set availability, services, and shifts without confusion, even when plans change. - Store client history, notes, and preferences in organized client profiles. - Send automatic reminders to reduce no-shows and last-minute mix-ups. - Plan your day with simple tools that keep tasks and appointments aligned. - Track prepayments and stay on top of upcoming visits without spreadsheets. - Stay consistent with repeat clients by keeping key details and routines saved. Built for real workdays Master UP is designed for busy schedules where every minute matters. It keeps planning, bookings, reminders, client details, and payments organized in one workflow — so your day stays predictable even when it’s full. Update availability quickly, review upcoming appointments at a glance, and keep communication with clients smooth and professional. Grow with confidence A clear schedule and reliable reminders help protect your time and income. With client notes and preferences always available, you can deliver a better experience and build long-term loyalty. Master UP makes it easier to stay on track, avoid mistakes, and keep your business running smoothly. Join thousands of professionals who use Master UP daily. Download the app and get back to what you love — creating beauty.
Horarius
This app streamlines salon and barbershop management with smart scheduling, financial control, team management, and customer relationship tools. It helps businesses grow by replacing manual systems with a comprehensive digital platform for appointments, sales, and loyalty programs.
- Smart appointment scheduling
- Full financial control and reporting
- Team management and commission calculation
- Customer Relationship Management (CRM)
- Integrated loyalty program
- Electronic invoice issuance
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Horarius is the scheduling and management app for barbershops, beauty salons, nail salons and spas. Replace the paper book, the spreadsheet and the calculator with one system that handles everything, from the calendar to the cash drawer and from commissions to the monthly report. It works in your country's language, currency, phone format and time zone. YOUR TEAM, EACH WITH THEIR OWN LOGIN Give the front desk its own access, with the full calendar and checkout, without sharing the owner's password. Each professional signs in with their own account and only sees their own numbers: calendar, commission and history. Add as many professionals as you like: the subscription doesn't go up per chair. ONLINE BOOKING, FEWER NO-SHOWS Clients book 24/7 through your salon's own booking link. Automatic reminders before each appointment, blocked time per professional and a drag-and-drop calendar. COMMISSIONS ON AUTOPILOT Set the commission for each service and each professional once, and the app calculates it from then on, with no mistakes and no spreadsheets. Close the month's commissions in one tap, with advances deducted automatically. COMPLETE FINANCIAL CONTROL Real-time dashboard: revenue, commissions, tips, products and net profit. Reports by period with charts, plus PDF and CSV export for your accountant. Open and close the cash drawer with a cash count. CLIENTS AND LOYALTY A full profile for every client, with history, visit frequency, average ticket and last visit. Points program with automatic redemption at checkout, no punch cards. PACKAGES, PRODUCTS AND INVENTORY Create monthly packages for your clients, with commission set per package. Sell retail products on the digital bill, kept separate from service revenue in reports. Inventory control that deducts supplies automatically for each service. SECURITY Sign in with Face ID, Touch ID or fingerprint. Your data is encrypted in the cloud. WHO HORARIUS IS FOR Barbershop owners who want full control of the business. Salon owners who need the team, the front desk and commissions in one place. Independent professionals (stylists, barbers, nail techs) who want a professional online calendar. Spas that want loyal clients and no more revenue lost to no-shows. Horarius turns your salon into a real business, so all you have to worry about is great service. Terms of Use (EULA): https://horariusapp.com.br/termos Privacy Policy: https://horariusapp.com.br/privacidade
Screenshots
Verdict
The clearest difference is monetization model: Master UP at free with in-app purchases against Horarius's subscription. Horarius's advantage is update cadence (every 2 days vs every 4 weeks) and review sentiment (100% vs 90%). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Master UP sells 6 in-app purchases, starting at $23.99 per month and Horarius sells 2 in-app purchases, starting at $19.99 per month. Whichever you choose, the download price is not the number that matters.
Master UP ships an update every 4 weeks, Horarius every 2 days. The most recent releases landed on October 28, 2026 and October 27, 2026 respectively.
| Parameter | Master UP | Horarius |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (6 ratings) — better | — |
| Positive reviews | 90.0% of reviews | 100.0% of reviews — better |
| Number of ratings | 6 — better | — |
| Update frequency | Every 4 weeks | Every 2 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases — better | Subscription |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 15.0 — better | 15.5 |
| Further details — not scored | ||
| Size | 215 MB | 114 MB |
| Age rating | 17+ | +4 |
| Developer | JSW Tech SL | Andrew Patricio Santos |
Customer experience
Master UP
Horarius
In-app purchases
Master UP
- 1 Month Premium$23.991 Month
- 1 Month VIP$35.991 Month
- 3 Month Premium$66.993 Months
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- 3 Month VIP$98.993 Months
- 6 Month Premium$129.996 Months
- 6 Month VIP$194.996 Months
Horarius
- Horarius Pro$19.991 Month
- Horarius Pro Annual$199.991 Year
Questions
Is Master UP free?
Is Horarius free?
Do Master UP or Horarius have ads?
Which is updated more often, Master UP or Horarius?
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