Comparison

Echo vs HowLong?

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Echo

This app transforms daily planning into a warm and fulfilling experience with a minimalist design. Assign custom avatars to tasks for quick identification and track your progress with weekly and monthly stats. It offers urgent alarms, calendar sync, and secure iCloud synchronization across Apple devices.

Highlights
  • Visual avatar tags for tasks
  • Minimalist and distraction-free interface
  • Weekly and monthly progress statistics
  • Urgent alarms and calendar sync
  • Secure iCloud synchronization
  • No login required for instant use
Features
Read full description

Why Echo? Every small act of care deserves to be remembered. For those we love, and for ourselves, Echo turns daily planning into a simple, fulfilling, and warm experience. Core Features: - Visual Avatar Tags Make every to-do meaningful. Assign custom avatars to your tasks to identify priorities at a glance and add a touch of warmth to your day. - Minimalist Design Pure and simple. A distraction-free interface that lets you focus on what truly matters. Quick to use, easy to manage, and elegantly crafted. - Weekly and Monthly Stats Visualize your progress. Track your shared journey or personal growth with insightful statistics that help you stay motivated. - Urgent Alarm & Calendar Sync Never miss a beat. Set alarms for reminders and sync to system calendar. Keep your most important tasks always within reach. - Secure iCloud Sync Keep your data safe and always in reach. Seamlessly sync your to-dos across all your Apple devices with industry-leading security. - No Login Required Start recording instantly. Your data belongs to you—no accounts, no trackers, and no extra steps. Just open and use. Note: Some premium features require In-App Purchase.

About

HowLong?

This app provides a simple way to track items you can't address immediately. It keeps a running count of how long tasks have been waiting, allowing you to revisit them when you're ready. Completed items can be moved to a separate list for review.

Highlights
  • Track waiting items
  • Automatic day counter
  • Move to completed list
  • Unlimited items with purchase
  • Custom theme colors
  • iCloud sync
Features
Read full description

•Tap to record an idea, list, or any task. •Swipe left on anything you want to finish today to add it to “Today’s List.” •Set an interval reminder, and the app will remind you at the specified time until the task is complete. •Every task automatically tracks the number of calendar days since it was created. •A color-coded counter makes elapsed time easy to see; once a task is complete, the timer stops automatically. •Each time you complete a task, confetti, sound effects, and haptic feedback celebrate the achievement with you. •HowLong offers Light and Dark appearances to reduce eye strain and add a more polished feel. •You can also customize the app’s accent color: blue, purple, pink, red, orange, or yellow. •Choose from four Home Screen widget sizes—small, medium, large, and full-size—as well as a Lock Screen widget. •iCloud sync keeps your lists available across devices. •Available for iOS and macOS. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

Echo4 screens
HowLong?4 screens

Verdict

The call

Echo and HowLong? are too close to call on the numbers: across 10 compared parameters — price, rating, review sentiment and ratings volume among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Echo sells 1 one-off in-app purchase and HowLong? sells 2 in-app purchases, starting at $2.99 per year. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 5.0 for Echo against 5.0 for HowLong?. Both are backed by a comparable volume of ratings — 2 and 4 respectively. Written reviews split almost evenly too, at 100% and 100% positive.

UpkeepUpdate frequency

Echo ships an update every 4 days, HowLong? every 6 days. The most recent releases landed on October 30, 2026 and October 31, 2026 respectively.

ScorecardNo meaningful differences
Echo versus HowLong?: the parameters behind the verdict, then further details
ParameterEchoHowLong?
PriceFreeFree
Rating5.0 (2 ratings)5.0 (4 ratings)
Positive reviews100.0% of reviews100.0% of reviews
Number of ratings24 — better
Update frequencyEvery 4 days — betterEvery 6 days
AdsNoNo
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhone, iPadiPhone, Mac
Requires iOS18.017.6 — better
Further details — not scored
Size18 MB31 MB
Age rating9+4+
Developer俊卿 郝权东 李

Customer experience

Echo

All ratings2 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews2 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

HowLong?

All ratings4 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews3 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

1 purchases

Echo

One-time1
  • Unlimited Plan$0.99
2 purchases

HowLong?

Subscriptions1
  • HowLong Premium Yearly1 Month trial$2.991 Year
One-time1
  • HowLong Lifetime Membership$5.99

Questions

Is Echo free?
Echo is free to download, with in-app purchases available.
Is HowLong? free?
HowLong? is free to download, with in-app purchases available.
Which has better reviews, Echo or HowLong??
Echo and HowLong? are both rated 5.0 out of 5 on the App Store, from 2 and 4 ratings respectively.
Do Echo or HowLong? have ads?
Neither Echo nor HowLong? shows ads.
Which is updated more often, Echo or HowLong??
Echo ships an update every 4 days, and HowLong? every 6 days. Most recently, Echo was updated on October 30, 2026 and HowLong? on October 31, 2026.

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