Follyo vs Formula
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Follyo
Streamline your creator business with a unified platform for managing deals, generating invoices, and tracking deliverables. Organize your workflow, get paid faster, and gain insights into your business performance. Built for UGC and influencer creators.
- Manage brand deals visually
- Generate professional invoices instantly
- Unified calendar for deals and invoices
- Organize and track deliverables
- Secure content review with brands
- Track business insights and revenue
- Referral program for creators
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Follyo helps creators stay organized, streamline their workflows and get paid faster. Whether you land deals through TikTok DMs, email, or UGC platforms like Vidsy or Collabstr, Follyo brings everything together in one place. • Manage Every Deal See all your brand deals in a clean, visual board. Move deals through stages, from Negotiating to Paid so you can stay on top of due dates, deliverables and payments. • Generate Invoices Instantly Create professional invoices in seconds. Follyo automatically fills in brand info, deal details and deliverables so you can send invoices and track payments without spreadsheets. • Deals, Deliverables and Invoices Calendar. View all your deals, deliverables and invoices in one place. Know when the usage rights of your content expires. See what’s due today, what’s coming up and never miss a deliverable again. • Keep Deliverables Organized Review notes and due dates all in one view. Never lose track of what’s due or what’s been approved. • Securely Send Content To Brands For Review Brands can approve or request revisions whilst providing comments. Get notified automatically once a review is complete. • Track Insights See your total deal value, top brands, and monthly revenue trends. Understand how your business is performing and get insights on what parts of your business are doing well. • Earn with Referrals Invite your creator friends to Follyo and earn rewards when they join. Build your creator network while growing your income. • Built for UGC & Influencer Creators From brand collaborations to inbound clients, Follyo gives you clarity, structure and insights so you can focus on creating, not managing. Privacy Policy: https://www.follyo.com/privacy Terms: https://www.follyo.com/terms
Formula
This AI-powered app analyzes your existing videos to learn your unique speaking style and energy. It then generates original scripts for TikTok, tailored to your voice and designed to increase engagement and sales, including options for shoppable content and rewriting viral trends.
- AI-powered script generation
- Learns creator's unique voice and style
- Writes shoppable scripts for TikTok Shop
- Rewrites viral videos in creator's voice
- Generates organic content ideas and scripts
- Organizes scripts in a personal toolkit
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Formula is your AI scriptwriting studio for TikTok. It studies your own videos to learn how you actually talk - your hooks, your pacing, your energy - then writes original scripts that sound like you and are built to convert. WHAT YOU CAN DO - Build your Creator Brain: Formula analyzes your TikToks to capture your voice, style, and what makes your content land. - Write shoppable scripts: pick a TikTok Shop product and get ready-to-film scripts (talking head, skit, or faceless) tuned to your voice. - Rewrite viral videos: drop in any viral video and get a version in YOUR voice, for your product. - Spin up organic scripts: grow your audience with non-shoppable content ideas and scripts. - Save and organize: keep every script in your Toolkit, file them into folders, and edit anytime. WHY CREATORS USE FORMULA - It sounds like you, not generic AI. - It is fast: go from idea to a film-ready script in seconds. - It is built for selling: hooks, CTAs, and structure designed to convert. Formula is made for TikTok Shop creators, UGC creators, and anyone who wants to post more and sell more without staring at a blank page. Start with 5 free scripts a month, then go Unlimited when you are ready. Made in California. Unlimited is an auto-renewable monthly subscription. Payment is charged to your Apple ID account at confirmation of purchase and renews automatically unless canceled at least 24 hours before the end of the current period. Manage or cancel in your App Store account settings. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://www.influenceish.com/privacy-policy
Screenshots
Verdict
The clearest difference is in-app purchases: Formula at none against Follyo's 3. Formula also leads on device support (3 vs 1) and iOS requirement (15.1 vs 18.5). Follyo's advantage is update cadence (every 4 days vs every 5 weeks). On price, rating, review sentiment and ratings volume there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Follyo sells 3 in-app purchases, starting at $6.99 per 7 days. Formula asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 5.0 for Follyo against 5.0 for Formula. Both are backed by a comparable volume of ratings — 3 and 3 respectively. Written reviews split almost evenly too, at 100% and 100% positive.
Follyo ships an update every 4 days, Formula every 5 weeks. The most recent releases landed on October 24, 2026 and October 23, 2026 respectively.
| Parameter | Follyo | Formula |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (3 ratings) | 5.0 (3 ratings) |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| Number of ratings | 3 | 3 |
| Update frequency | Every 4 days — better | Every 5 weeks |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 18.5 | 15.1 — better |
| Further details — not scored | ||
| Size | 97 MB | 46 MB |
| Age rating | 4+ | 4+ |
| Developer | Edna Labs LLC | Influenceish LLC |
Customer experience
Follyo
Formula
In-app purchases
Follyo
- Pro Plan Weekly7 Days trial$6.997 Days
- Creator Plan7 Days trial$9.991 Month
- Pro Plan Monthly7 Days trial$24.991 Month
Formula
No in-app purchases









