TruTaste vs SWRL

Are you tired of firing blind when it's time to order a wine? Want that date night dinner to have the perfect complement for your tastes? Want to know what your taste actually is? You don't need to be an expert. You just need to pay attention. Everyone's palate is different. That wine your friend raves about? You might hate it—and that's the whole point. TruTaste helps you figure out what you actually like, not what you're supposed to like. BORN FROM FAMILY TruTaste started with a family scattered across the country who wanted to learn about wine together. Sunday dinners became virtual tastings. Text threads filled with blurry bottle photos and heated debates about whether that Cab was "earthy" or just "weird." We needed a better way to actually get better at this. That messy, wonderful family project became TruTaste. **FROM "I DON'T KNOW WINE" TO "I KNOW WHAT I LIKE"** You don't have to start with fancy vocabulary or years of experience. Start where you are: • **Quick Rating** — Snap a photo, give it a score, add a note. That's it. You're already building your taste profile. • **Guided Tasting** — When you want to go deeper, our step-by-step tasting flow walks you through appearance, aroma, palate, and finish. No sommelier certification required. Just curiosity. • **Watch Your Palate Emerge** — After a handful of entries, patterns start to show. Maybe you love bold reds with dark fruit. Maybe you lean toward crisp whites with citrus. Maybe you hate oaky Chardonnay. Now you *know*. **YOUR TASTE, VISUALIZED** Track sweetness, body, tannin, and acidity across every wine you try. Use our aroma wheel to pinpoint flavors you can't quite name. Over time, your profile becomes a map of your palate—something you can actually use when you're staring at a wine list or wandering a bottle shop. **BETTER TOGETHER** Wine is social. TruTaste makes it easy to share the journey: • **Activity Feed** — See what friends and family are drinking. Discover bottles through people you trust, not algorithms. • **Wine Groups** — Create private groups for your tasting club, your family, or your crew. Compare notes on the same bottle from different cities. • **Wishlist** — Save wines to try later. Whether you spotted it in someone's feed or heard about it at a dinner party, you won't forget it. • **Stay Connected** — Get notified when someone comments on your tasting, likes your find, or invites you to a group. **A LITTLE HELP ALONG THE WAY** Stuck on what to try next? Our AI Sommelier looks at your actual tasting history—not generic recommendations—and suggests wines that fit *your* palate. Pick a style or region you want to explore, set your budget, and get personalized picks with notes on exactly why they'd work for you. **MAKE IT FUN** Learning doesn't have to be boring. Earn XP for every wine you log. Unlock achievements as you explore new varietals and regions. Build streaks. Level up. It's a little extra motivation to keep tasting, keep learning, and keep paying attention. **NO GATEKEEPING** • Beautiful, clean design that stays out of your way • Dark mode for late-night scrolling • No ads, no pretension, no sommelier snobbery • Start with zero knowledge and grow from there --- Whether you're opening your first "nice" bottle or your hundredth, sharing virtual tastings with family across the country, or finally figuring out why you never liked Merlot—TruTaste is where your wine journey lives. **You have a palate. Let's find out what it is.**

SWRL turns a bottle of wine into a lesson. Most wine apps tell you whether a wine is good. SWRL teaches you why you think so. HOW IT WORKS Photograph the label — front and back — and SWRL identifies the bottle and builds a tasting guide for it. Then it walks you through the wine the way a sommelier would: Colour — tilt the glass and match what you see, with coaching on what the hue says about age and style. Nose — swirl, then find the aromas. SWRL suggests what to look for in this particular wine, with a library of ninety descriptors when you find something else. Palate — sweetness, acidity, tannin, body, alcohol, finish. Every level explained against something you've actually tasted, so "medium acidity" stops being an abstraction. YOUR PALATE PROFILE Every tasting sharpens a profile of what you like — not what critics like. Over time SWRL learns whether you lean toward crisp or soft, light or full, and tells you in plain language. YOUR JOURNAL Every wine you've tasted, with your own notes, kept. Plus a share card at the end of each tasting. HONEST ABOUT WHAT IT KNOWS When SWRL finds published notes for your exact bottle, it says so. When it doesn't, it says that too and gives you guidance based on the grape, region and age instead. It never dresses up a guess as a fact. FREE AND PRO Three guided tastings a month, free. SWRL Pro removes the limit for $6.99/month or $39.99/year. Subscriptions renew automatically unless cancelled at least 24 hours before the period ends. Manage or cancel in your Apple ID settings. You must be of legal drinking age to use SWRL. Please drink responsibly. Privacy: https://swrlwine.com/privacy.html Terms: https://swrlwine.com/terms.html