Variant vs WHY NOT
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Variant
This platform allows users to create and share interactive experiences, turning memes and ideas into playable games and stories. It empowers creators with no-coding tools to build and monetize their content, fostering a community around fandoms and inside jokes.
- Create interactive mini-games
- Build playable memes
- Turn memes into games
- Share interactive stories
- Monetize your content
- No coding required
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Turn your funniest thoughts into games people can actually play. TURN YOUR JOKES INTO GAMES That tweet stuck in your head? The inside joke your group chat won't stop repeating? The chaotic "what if" that deserves more than a standard text? On Variant, turn memes, jokes, hot takes, and random thoughts into mini-games and interactive stories people can actually play. Pure, unfiltered humor brought to life. A FEED YOU ACTUALLY PLAY Forget static images and endless video feeds. Scroll a home feed where every post is something you can tap, play, and interact with. Play quick arcade-style memes, ridiculous challenges, chaotic scenarios, and choice-driven stories made by other people. MAKE SOMETHING YOUR FRIENDS CAN LAUGH AT Start with an idea, meme, story, or inside joke and turn it into a playable post. Create it. Post it. Send it to the group chat. See what everyone makes next. MEMES WERE ALWAYS MEANT TO BE PLAYED Download Variant today and make your first playable post Terms of Use : https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
WHY NOT
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What will you try next? WHY NOT is a social challenge app for discovering fun things to do, trying them in real life, and sharing the proof. DISCOVER CHALLENGES Find funny, creative, social, active, and completely random challenges from the community. JOIN & TRY THEM See something you like? Join the challenge, go do it, and make it your own. SHARE PHOTO PROOF Completed it? Post one photo as proof and become part of the challenge’s community gallery. CREATE YOUR OWN Have an idea? Turn it into a challenge and see how other people interpret it. DARE YOUR FRIENDS Send challenges directly to friends and see who actually does them. BUILD YOUR PROFILE Collect proofs, earn XP, unlock badges, climb the leaderboard, and build a profile around the things you’ve actually done. FIND YOUR NEXT WHY NOT From spotting something funny on your walk to cooking something new, there’s always another reason to try something. See it. Try it. Prove it.
Screenshots
Verdict
The clearest difference is in-app purchases: WHY NOT at none against Variant's 6. Variant's advantage is update cadence (weekly vs every 3 weeks). On price, ads, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Variant sells 6 one-off in-app purchases. WHY NOT asks for nothing beyond the download.
Variant ships an update weekly, WHY NOT every 3 weeks. The most recent releases landed on October 18, 2026 and October 9, 2026 respectively.
| Parameter | Variant | WHY NOT |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (13 ratings) — better | — |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 13 — better | — |
| Update frequency | Weekly — better | Every 3 weeks |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 15 — better | 15.1 |
| Further details — not scored | ||
| Size | 146 MB | 45 MB |
| Age rating | 12+ | 12+ |
| Developer | Variant Labs, Inc. | Marwan Mahmoud |
In-app purchases
Variant
- 25 coins$0.99
- 120 coins$4.99
- 250 coins$9.99
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- 550 coins$19.99
- 1500 coins$49.99
- 3200 coins$99.99
WHY NOT
No in-app purchases









