Craft Pulse vs Tend+
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Craft Pulse
Quickly capture text notes and checklists from your Apple Watch directly into your Craft documents. This app is designed to help you record thoughts and tasks without interrupting your current activity, offering a seamless integration into your workflow.
- Capture text notes from Apple Watch
- Add checklists directly
- Instant synchronization with Craft
- Live document preview
- Designed for on-the-go use
- Integrates with Craft API
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Craft Pulse is the fastest way to capture text into your Craft documents directly from Apple Watch. Type or dictate a note, and it is instantly added to the top of your selected page. The app also displays a live preview of the document, making it easy to confirm that new entries were received successfully. Craft Pulse is designed for moments when opening your iPhone or Mac breaks your flow. Whether you are walking, commuting, in a conversation, or in a meeting, you can quickly record thoughts and tasks without interruption. This lightweight utility works with text and checklists, giving you a flexible way to send ideas, reminders, and todos into your workspace. Notes are transmitted using the Craft API so they remain within your existing workflow.
Tend+
This app helps you maintain important relationships by reminding you to reach out to people you care about. It provides daily prompts and allows you to personalize reminders to stay connected with friends, family, and acquaintances.
- Daily outreach prompts
- Personalized reminder settings
- Birthday and anniversary detection
- Life event awareness (Premium)
- Customizable prompts (Premium)
- One-tap interaction logging
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Your phone holds hundreds of relationships. It does nothing to help you tend to them. Tend+ changes that -- in under 2 minutes a day. THE PROBLEM EVERYONE RECOGNIZES You think of someone. A friend from college. An old coworker. Someone who meant something. You tell yourself you'll call this week. Then you don't. Weeks turn into months. Not because you stopped caring. Because nothing reminded you to act on that care. Proximity used to do this for you. You saw people at church, at the office, in the neighborhood. Now it doesn't. And the people who matter quietly drift. HOW TEND+ WORKS Each morning, Tend+ gives you a short list of people to reach out to, with prompts like: - Ask how the new job is going - See how Edgar is settling in after the move - Check how Elizabeth is adjusting with a new baby - Let Sandra know you remember it's been two years since she lost Johnny. Swipe through, reach out however feels right -- call, text, voice memo -- and move on with your day. Tend+ decides who to surface based on the rhythm you set for each person, who's overdue, and what's happening in their life. Every day feels relevant. No busywork. Over time, you can teach Tend+ about your people. Your daily prompts go from "Just say hey" to "Ask how Jennifer's doing at her new school." That's the difference between polite and personal. WHO IT'S FOR Not your closest circle -- you already think about those people. Tend+ is for the ones that distance or busy lives make harder to hold onto: - The friend who keeps meaning to call - The parent whose social world narrowed after kids - The pastor or coach tending to more people than memory can hold - Anyone who believes relationships are cultivated, not managed WHAT YOU GET Free: Up to 30 people, 5 daily cards, up to three groups, all reminder frequencies, birthday and anniversary detection, streak milestones, one-tap logging for calls, texts, and more. Tend+ Premium ($19.99/year or $2.99/month): Unlimited people, 8 daily cards, life event awareness (new baby, new job, grief, and more), personalized prompts that get smarter over time, unlimited custom groups, mass direct import from CSV file, insights, and full interaction history. Less than $2/month to be the friend who always remembers. YOUR DATA IS YOURS Tend+ does not read your messages. It does not listen to your calls. It does not sell your data. Your relationships are yours. Period. START WITH THE PEOPLE WHO COME TO MIND The old friend. The mentor. The neighbor you keep meaning to check on. They're already in your phone. Tend+ helps you tend to them. Questions or feedback? We'd love to hear from you at support@tendplus.app Tend+ uses Apple's Standard Licensing Agreement: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is in-app purchases: Craft Pulse at none against Tend+'s 2. Craft Pulse also leads on rating (5.0 vs 4.6). Tend+'s advantage is update cadence (fortnightly vs every 7 months) and ratings volume (9 vs 1). On price, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Tend+ sells 2 in-app purchases, starting at $2.99 per month. Craft Pulse asks for nothing beyond the download.
Craft Pulse holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: Tend+ has 9 ratings behind it against 1, so its average is the more settled of the two.
Craft Pulse ships an update every 7 months, Tend+ fortnightly. The most recent releases landed on October 30, 2026 and November 5, 2026 respectively.
| Parameter | Craft Pulse | Tend+ |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) — better | 4.6 (9 ratings) |
| Positive reviews | — | 83.3% of reviews |
| Number of ratings | 1 | 9 — better |
| Update frequency | Every 7 months | Fortnightly — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Freemium |
| Devices | iPhone, iPad, Apple Watch | iPhone, iPad, iPod |
| Requires iOS | 26.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 6 MB | 47 MB |
| Age rating | 4+ | 4+ |
| Developer | FTRBND, LLC | Daniel Atchison |
Customer experience
Craft Pulse
Tend+
In-app purchases
Craft Pulse
No in-app purchases
Tend+
- Tend+ Premium$2.991 Month
- Tend+ Premium$19.991 Year









