Asset Manager vs HowLong
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Asset Manager
This app helps you meticulously track your possessions, their value, and their lifecycle. It also functions as a social ledger, recording gifts, loans, and repayments to clarify financial and social exchanges.
- Comprehensive asset tracking
- Expiration reminders
- Real value calculation
- Smart analytics
- Social ledger for gifts and lending
- Cross-platform support
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Know what your things are worth. Remember what every relationship means. What has that three-year-old phone really cost you per day? Who gave what for that wedding—and when did you return the favor? Which medications, skincare products, or pantry items expire next? The details we lose are rarely just numbers. They are the value, changes, and stories of everyday life. Zishi is your time machine for belongings and relationships. It turns every purchase, use, repair, sale, gift, loan, and repayment into a clear timeline you can understand, search, and look back on. Chosen by over 10,000 users. No ads. No noisy launch promotions. Just open the app and start recording. SEE WHAT EVERY ITEM IS REALLY WORTH Record purchase dates, prices, quantities, categories, brands, models, tags, notes, and photos. Keep adding expenses and income from repairs, maintenance, upgrades, resale, or rentals. Zishi automatically calculates days used, cost per day, and value trends—so you can see whether something was truly worth buying. YOUR WHOLE COLLECTION, AT A GLANCE Statistics: See total value, usage status, categories, tags, and expiration or warranty status in one place. Display Cabinet: Organize and filter clothes, skincare, electronics, tools, collectibles, and everything else you own. Shelf Life: Quickly spot what has expired, what is expiring soon, and what is still covered. Set alerts so important dates do not quietly slip by. GIFT RECORDS: MORE THAN A LEDGER Create profiles for family, friends, coworkers, classmates, and anyone who matters. Record wedding gifts, birthdays, baby celebrations, graduations, money lent or borrowed, repayments, and everyday acts of giving. See what you gave, what you received, the current balance, recent activity, and the full relationship timeline. Add occasions, notes, and photos, then create a keepsake card worth sharing. MADE FOR YOU. KEPT WITH YOU. Create custom item icons with photos, text, or emoji. Crop images, remove backgrounds, choose your own colors, switch to Dark Mode, and use Zishi in multiple languages. Your important records are stored locally first. Zishi works on iPhone and iPad and is compatible with Apple silicon Macs. Core tracking is available for free. Zishi Premium unlocks higher limits, more photos and tags, advanced tools, ZIP export and import, and manual iCloud backup and restore. Details are available in the app. Zishi does not just show what you own. It shows how your things have served you. It does not just add up gifts. It helps you remember the people and moments behind them. Start today and build a life archive that becomes more meaningful with time. Support Questions or suggestions? Contact us through Feedback in the app. Privacy Policy: https://www.dry-zishi.com/privacy Terms of Service: https://www.dry-zishi.com/terms Membership Terms: https://www.dry-zishi.com/subscription Website: https://www.dry-zishi.com
HowLong
Easily manage expiration dates and important deadlines for food, returns, warranties, and subscriptions. Get timely reminders to avoid missing crucial dates. Organize and track items with customizable details and multiple reminder options.
- Track food expiration dates
- Manage return windows
- Monitor warranty deadlines
- Renew documents
- Set subscription reminders
- Scan dates with camera
- Import from Photos
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Keep expiration dates and important deadlines in one place. Track food expiration dates, return windows, warranty deadlines, document renewals, and subscription dates—and get reminders before time runs out. Add items manually, scan dates with your camera, import from Photos, or use the system Share extension. Each item supports a category, notes, source, and expiration date. Set multiple advance reminders. Home highlights items expiring soon and items that have expired. Calendar lets you browse deadlines by date, Search finds items by title, notes, or category, and widgets and Apple Watch keep countdowns close at hand. Complete and archive handled items, then restore them later. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is iOS requirement: Asset Manager at 15.0 against HowLong's 17.0. On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Asset Manager sells 3 in-app purchases, starting at $0.99 per month and HowLong sells 3 in-app purchases, starting at $0.99 per month. Whichever you choose, the download price is not the number that matters.
Asset Manager ships an update every 4 days, HowLong every 5 days. The most recent releases landed on November 5, 2026 and November 6, 2026 respectively.
| Parameter | Asset Manager | HowLong |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) — better | — |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | 1 — better | — |
| Update frequency | Every 4 days — better | Every 5 days |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Freemium | Freemium |
| Devices | iPhone, iPad, iPod | iPhone, iPad, Apple Watch |
| Requires iOS | 15.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 101 MB | 130 MB |
| Age rating | 4+ | 4+ |
| Developer | 栋 何 | 荣福 方 |
Customer experience
Asset Manager
HowLong
In-app purchases
Asset Manager
- Premium Membership - Monthly Plan3 Months trial$0.991 Month
- Premium Membership - Annual Plan1 Year trial$1.991 Year
- Premium Membership - Lifetime$3.99
HowLong
- Premium Monthly7 Days trial$0.991 Month
- Premium 年付7 Days trial$4.991 Year
- Lifetime Premium$9.99









