Active Art App vs Behold.Art

Simple, guided, and designed to create meaningful emotional connection through Art. Art is about participation. It's connective — it reaches into a person emotionally and socially, and connects them to the wider world. It crosses language, socioeconomic background, and geography, restoring a connection that reminds people they are not disconnected. Welcome to Active Art, where art, stories, and connection come to life. Every piece — whether hanging on a wall or living in the app — carries its own story, waiting to unlock a moment of connection, wellness, and joy. Currently Jonathan, our founder, is the resident artist at Mass General Brigham (MGB) Cancer Institute, where 30 to 40 of his paintings hang across oncology spaces, corridors, and waiting rooms. A mural he created with the Boston Bruins Foundation transformed a pediatric chemotherapy room into somewhere children actually want to walk into. "The bad news room became the good news room." — Mass General Brigham (MGB) Cancer Institute In the App: Scan physical paintings for the art to come to life; follow the Art Feed for a running look at what ActiveArt and Jonathan the Painter are working on; and Vendi, our digital vending machine for art. Vend pocket-size art for free: each artwork is the size of a baseball card, each with its own story. Unlock daily joy, save your pieces to build your collection and share it with the people you love. A moment of joy, wherever you are and a measurable lift in patient experience for the institutions that host it. Note: Active Art is an artistic and storytelling experience. It is not a medical device and is not intended to diagnose, treat, cure, or prevent any condition. Active Art LLC · Boston, MA · activeart.xyz

Behold.Art is a new way to discover, collect, and share original art. Explore an ever-changing world of work from emerging and established artists. When something stops you, look deeper. Learn about the artwork and the artist behind it, save what you love, and begin building a collection that reflects your own eye. With your free Behold account, you can: - Discover original art from artists around the world - Look deeper into individual artworks and artist stories - Like and save the work that speaks to you - Create and organize personal collections - Curate collections around an idea, mood, artist, or point of view - Share artworks, artists, and complete collections with others - Revisit your discoveries whenever you want - Purchase available original artwork directly You don’t have to own art to collect it—or be an expert to develop an eye for it. Behold gives everyone a personal place to explore, organize, and share the art they find meaningful. Every collection also creates new paths of discovery. When you share what you find, more people discover the artists—and those artists gain new audiences beyond the limits of galleries, geography, and social feeds. For artists, Behold provides a dedicated environment where the artwork leads. Artist profiles, complete bodies of work, stories, and available pieces can be discovered and shared by art lovers, collectors, curators, galleries, and communities. Art discovery should belong to everyone. Behold.Art — Where art discovers you.