VirtueFocus vs Ethica V
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
VirtueFocus
This app helps you cultivate personal growth by tracking 13 virtues weekly, inspired by Benjamin Franklin's self-improvement system. It includes daily journaling prompts and progress tracking to guide your journey towards becoming a better person.
- Daily virtue tracking grid
- Morning and evening journaling
- Weekly focus on one virtue
- Progress and historical trend analysis
- Curated Benjamin Franklin quotes
- Private, on-device data storage
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Become the person you were meant to be. VirtueFocus brings Benjamin Franklin's legendary self-improvement system to your pocket. In 1726, Franklin created a simple but powerful method to build character — tracking 13 virtues weekly to become "a better and happier man." Now you can follow his exact approach. HOW IT WORKS Each week, focus on one of Franklin's 13 virtues: • Temperance • Silence • Order • Resolution • Frugality • Industry • Sincerity • Justice • Moderation • Cleanliness • Tranquility • Chastity • Humility Track daily, reflect honestly, and watch yourself improve over 13-week cycles. FEATURES Daily Virtue Chart The classic Franklin grid — 13 virtues across 7 days. Tap to mark when you fall short. Your goal: fewer marks each week. Morning & Evening Journal Start each day asking "What good shall I do today?" End by reflecting "What good have I done?" — just as Franklin did. Weekly Focus System Concentrate on one virtue per week while maintaining awareness of all thirteen. Complete four full cycles per year. Progress Tracking See your improvement over time with weekly summaries, cycle overviews, and historical trends. Franklin's Wisdom Curated quotes and insights from Franklin himself, matched to your current focus virtue. PRIVACY FIRST Your personal reflections stay on your device. No accounts. No cloud sync. No data collection. Your journey of self-improvement is yours alone. WHY FRANKLIN'S METHOD? Benjamin Franklin used this system throughout his life and credited it with much of his success. The method works because it's: • Simple — just track and reflect daily • Focused — one virtue at a time • Honest — acknowledge shortcomings without judgment • Cyclical — continuous improvement, not perfection Whether you're seeking personal growth, building better habits, or exploring timeless wisdom, VirtueFocus provides a structured path to becoming your best self. Start your journey today. Your future self will thank you.
Ethica V
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Build better habits and stronger character with daily reflection, inspired by Benjamin Franklin’s timeless virtue system. Track what matters, see progress, and grow consistently. Set your personal virtues: Select the qualities you want to improve — courage, patience, focus, or any custom habit. Track multiple areas of life and stay mindful of what matters most. Daily reflection & check-ins: Every day, mark your successes, note setbacks, and reflect on lessons learned. Small daily actions become lasting habits and measurable growth over time. Clear visual tracking: A clean grid and easy-to-read charts show patterns at a glance. Track consistency, streaks, and improvement trends without getting lost in clutter. Structured practice & reminders: The app encourages disciplined habit-building, not just motivation. Reminders, streaks, and progress tracking make it easier to maintain daily routines. Premium unlocks The free version gives you full access to core tracking. For deeper customization and insights, an optional subscription includes: · Unlimited custom virtues · Track your own principles · Advanced analytics and trend insights · Export your journal · Priority support Perfect for anyone who wants to strengthen character, improve focus, or track personal development in a systematic, modern way. Build habits that stick, reflect consistently, and see yourself improve every day. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://www.notion.so/darymooo/Privacy-Policy-for-Ethica-iOS-App-309eb9d07137802c8204ece2fbb83660?source=copy_link
Screenshots
Verdict
The clearest difference is ads: Ethica V at none against VirtueFocus's shown. VirtueFocus's advantage is update cadence (every 4 days vs every 5 weeks). On price, in-app purchases, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. VirtueFocus sells 1 one-off in-app purchase and Ethica V sells 2 in-app purchases, starting at $2.99 per 7 days. Whichever you choose, the download price is not the number that matters.
VirtueFocus ships an update every 4 days, Ethica V every 5 weeks. The most recent releases landed on October 24, 2026 and September 29, 2026 respectively.
| Parameter | VirtueFocus | Ethica V |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) — better | — |
| Number of ratings | 1 — better | — |
| Update frequency | Every 4 days — better | Every 5 weeks |
| Ads | Yes | No — better |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 16.4 | 15.1 — better |
| Further details — not scored | ||
| Size | 45 MB | 38 MB |
| Age rating | 12+ | 4+ |
| Developer | Veriris LLC | Daniyal Taskali |
In-app purchases
VirtueFocus
- Remove Ads$14.99
Ethica V
- Weekly Subscription$2.997 Days
- Monthly Subscription$9.991 Month








