Commonplace vs Keeps

We are drowning in content, but starving for wisdom. For centuries, history’s greatest minds —from Marcus Aurelius to Virginia Woolf — kept a "Commonplace Book." It was a central archive to curate the quotes, anecdotes, and observations that shaped their worldview and cultivated their wisdom. But today, we have lost this practice. We consume more than ever, but retain less. Our most profound insights are buried in screenshot folders, lost in generic "Notes" apps, or forgotten in the infinite scroll. Commonplace is the return to depth. We have reimagined the historical Commonplace Book for the modern thinker and communicator. We combined the tactile beauty of a personal library with the power of digital recall. WHY COMMONPLACE? - A Sanctuary, Not a Feed Social media is designed to be forgotten. Commonplace is designed to be kept. We replaced the cluttered list view with a calm, editorial-style interface that gives weight and dignity to the words that resonate with you. - Curate, Don't Just Collect. A library is of little use if you never visit it. Unlike a standard notebook, Commonplace uses intelligent recall to gently surface and test you on past entries, ensuring the wisdom you curate today is remembered tomorrow. - A Quiet Place to Think. Beautiful typography on warm cream paper, with a dark mode for late-night reading. When you enter the Writer, the interface fades away — no toolbars, no distractions. Just you and the ideas you want to capture. - For Thinkers & Communicators. Whether you are writing a speech, leading a team, or journaling for clarity, your best ideas are now at your fingertips. Capture instantly; organize effortlessly. • Private & Timeless. Your mind belongs to you. Commonplace is built with a privacy-first architecture. No ads, no tracking, or notifications. Just a quiet space for your thoughts. Start building your collection. Join the tradition. Download Commonplace today.

Keeps is a personal product journal. Save the things you try — skincare, hair, makeup, books, and more — with photos, ratings, and notes, so you remember what was actually worth it. Most of us forget the shampoo that worked, the serum we’d buy again, or why we never finished the other one. Notes get buried. Photos sit in Camera Roll. Spreadsheets never get opened. Keeps gives each product a place. WHAT YOU CAN SAVE Name, brand, collection, photos, a rating, and a note to future you. Add when you started, and when you finished, if you want. REMEMBER WHAT YOU LOVED Rate products with stars so you know what’s worth buying again. FIND IT LATER Search your shelf. Filter by collection, tags, rating, or whether you’re still trying something. PRIVATE BY DESIGN Your journal lives on this device. No account, no feed, no ads. KEEPS PLUS Keeps is complete on its own. Keeps Plus is optional, and unlocks more photos per product, unlimited custom collections and tags, backup and export, shelf insights, a timeline, and side-by-side comparison. Choose a monthly subscription, a yearly subscription, or a one-time lifetime purchase. Prices are shown in the app before you buy. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/