Malu vs Identity Shift
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Malu
Capture fleeting thoughts, inspirations, and aspirations in a calm, organized digital journal. Track your progress as you bring these ideas to life, fostering a sense of joy and accomplishment without the pressure of productivity.
- Collect and save ideas
- Track tried experiences
- Organized and clutter-free interface
- Gentle reminders for action
- Focus on personal fulfillment
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Collect the little ideas and thoughts that make life sweeter. Malu is your cozy idea journal for everything you want to try, experience, or remember. Whether it is a spontaneous idea, a new hobby, a recipe, or a small moment you would love to make happen someday, Malu gives you a calm and clutter-free space for your thoughts. What you can do with Malu Collect and save ideas Keep your thoughts, inspirations, and little ideas all in one place. Try things out Track what you have already tried and watch your collection of ideas grow. Cozy and organized No stress, no clutter. Just your ideas, beautifully organized. Gentle reminders Get softly reminded to turn your ideas into reality. With Malu by your side Your sweet companion makes collecting and trying new things simple and joyful. Who is Malu for? For people who want to save ideas instead of forgetting them. For anyone who wants to keep track of small dreams and plans. For creative minds, daydreamers, and the curious. For everyone looking for a simple and caring journal. Why Malu? Malu is not about being more productive. It is about paying attention to what truly matters to you. Turn inspiration into small actions. At your own pace. In your own way.
Identity Shift
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What if you could meet the future version of yourself, and let that person guide you every single day? Identity Shift uses AI to build a future identity from your goal. You get a name, a backstory, and a portrait, then a daily practice that makes that person feel real. HOW IT WORKS • Choose a goal, such as fitness, career, money, productivity, or mindset • AI creates your future self, with a name, a personality, and a portrait • Each day you get a message, a few small actions, and a journal prompt • Listen to stories told in your future self's voice • Talk to that future self in chat when you need a push KEY FEATURES • Future self. A personal identity with a portrait, a name, and a backstory • Daily message. Written as if your future self is speaking to you • Today's actions. Small steps you can finish on your own • Journal. Guided prompts to record who you are becoming • Stories. Three collections: Visualizations, Becoming, and Affirmations, read aloud like an audiobook • Future Me. A chat with your future self • Streaks. See the days you show up Identity Shift is not another checklist. The idea is simple: you change faster when you start acting like the person you are becoming. Your future self is already there. Go meet them. SUBSCRIPTION • Weekly plan: $9.99 per week • Yearly plan: $49.99 per year • There is no free trial • Payment is charged to your Apple ID at confirmation of purchase • The plan renews automatically unless you cancel at least 24 hours before the period ends • Manage or cancel anytime in Settings, then Apple ID, then Subscriptions • U.S. prices are shown here. Your local price is confirmed at checkout Privacy Policy: https://identityshift.broddedevelopment.dk/privacy Terms of Service: https://identityshift.broddedevelopment.dk/terms
Screenshots
Verdict
The clearest difference is update cadence: Malu at monthly against Identity Shift's every 5 months. Malu also leads on iOS requirement (15.1 vs 18.0). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Malu sells 2 one-off in-app purchases and Identity Shift sells 3 in-app purchases, starting at $4.99 per 7 days. Whichever you choose, the download price is not the number that matters.
Malu ships an update monthly, Identity Shift every 5 months. The most recent releases landed on October 17, 2026 and October 16, 2026 respectively.
| Parameter | Malu | Identity Shift |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (2 ratings) — better | — |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 2 — better | — |
| Update frequency | Monthly — better | Every 5 months |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPod | iPhone, iPad |
| Requires iOS | 15.1 — better | 18.0 |
| Further details — not scored | ||
| Size | 54 MB | 90 MB |
| Age rating | 4+ | 4+ |
| Developer | Martin Zimmer | Brodde Development ApS |
In-app purchases
Malu
- Malu Supporter$2.99
- Malu Supporter Plus$4.99
Identity Shift
- Weekly Premium3 Days trial$4.997 Days
- Lifetime Access - Special Offer$19.99
- Lifetime Access$29.99









