Calorie Counter vs Plan it Prep
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Calorie Counter
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Feel more in sync with your body through smarter, clearer food choices. Ately is your AI eating companion. Scan a meal, get an honest score, and track the goals that matter to you: protein, energy, weight, gut, skin, and more. Calories when you want them. Not another generic calorie diary. Snap a plate and Ately breaks it down: meal score, calories, macros, micros, and simple next bites. Your week stays visible so you can see how meals stack up without stress or overwhelm. Whether you want to feel more energetic, hit protein, support digestion, or simply eat with more awareness, Ately builds a personal tracking schema around you, and talks like a roast-y friend, not a corporate wellness coach. Scan meals. See scores. Watch your week. Keep it honest. Key Features • AI Meal Scanner Scan any meal in seconds. Log what's on your plate without typing everything by hand. • Meal Scores Get an honest score and short feedback on each plate so you know if that meal helped. • Personal Goal Tracking Track protein, energy, weight, gut, skin, and the focuses you pick. Calories optional or last. • Calories, Macros, and Micros See what's really in your food: calories, macros, and key micros in a clear breakdown. • Next Bites Simple suggestions for what to eat next so the day stays on track. • Weekly Progress Rings and week views that show how your meals add up over time. • Companion Chat A roast-y friend in short, kid-simple words. Tease the habits, not crush the person. No mascot. Why users love Ately • Personalized goals instead of a one-size calorie tracker • Clear meal scores and nutrient breakdowns that make sense • AI scanning that fits real life, not a spreadsheet • A week view that proves progress without overwhelm • Built for awareness and consistency, without the stress Ately is for anyone who wants more than another food logger. It's for people who want to understand their meals, stay honest about the plate, and build simple daily habits that support how they want to feel. Please note that this app does not provide medical advice. Any insights, scores, or suggestions are for informational purposes only and should not replace professional medical guidance. Always consult a qualified healthcare professional before making significant changes to your diet or wellness routine. Analysis results and premium features require a subscription. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Plan it Prep
This app generates personalized meal plans based on your fitness goals, dietary preferences, and cooking schedule. It simplifies meal preparation with smart batch cooking suggestions and automatic grocery lists, helping you track calories and macros effortlessly.
- Personalized AI meal plans
- Smart batch cooking organization
- Instant meal regeneration
- Automatic grocery lists
- Calorie and macro tracking
- Clean and easy-to-use interface
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Plan It Prep creates personalized meal plans, smart grocery lists, and macro-friendly recipes so you can eat better without deciding what to cook every day. Whether your goal is weight loss, muscle gain, healthier eating, or saving time during the week, Plan It Prep helps you build a meal routine that fits your lifestyle. Set your goals, choose your preferences, and get a practical plan built around your calories, protein needs, cooking schedule, and food choices. PERSONALIZED AI MEAL PLANS Get meal plans tailored to your: Fitness goals Calorie targets Protein needs Dietary preferences Cooking schedule Meal prep routine Plan It Prep helps you stay consistent with meals that match your goals and are realistic for your week. SMART BATCH COOKING Cook less often while staying on track. Choose your prep days, organize meals across the week, and simplify your routine with practical batch cooking plans. Perfect for busy professionals, gym-goers, students, parents, and anyone who wants healthy meals ready without daily planning stress. AUTOMATIC GROCERY LISTS Your grocery list is created from your meal plan and organized into easy shopping sections, including proteins, vegetables, dairy, pantry items, snacks, and more. Spend less time planning and more time cooking. TRACK CALORIES & MACROS Stay aware of your nutrition with simple tracking for: Calories Protein Carbs Fat Daily progress Plan It Prep keeps nutrition clear without making meal planning feel complicated. INSTANT MEAL SWAPS Do not like a meal suggestion? Replace it with a new option while keeping your goals and preferences in mind. Your meal plan stays flexible, so you can adjust without starting over. BUILT FOR REAL LIFE Use Plan It Prep for: Weight loss meal planning Muscle gain meal prep High-protein diets Healthy weekly meals Grocery planning Calorie and macro tracking Batch cooking Simple nutrition routines WHY PLAN IT PREP? Personalized AI meal plans Smart grocery lists Batch cooking support Calorie and macro tracking Meal regeneration Simple, modern design Built for consistency Plan your meals, prep your week, and stay on track with less stress. Download Plan It Prep and make healthy eating easier to follow.
Screenshots
Verdict
The clearest difference is in-app purchases: Plan it Prep at none against Calorie Counter's 6. Plan it Prep also leads on ads (none vs shown) and iOS requirement (15.0 vs 18.6). On price, update cadence and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Calorie Counter sells 6 in-app purchases, starting at $9.99 per 7 days. Plan it Prep asks for nothing beyond the download.
Calorie Counter ships an update fortnightly, Plan it Prep weekly. The most recent releases landed on October 30, 2026 and October 31, 2026 respectively.
| Parameter | Calorie Counter | Plan it Prep |
|---|---|---|
| Price | Free | Free |
| Rating | — | 5.0 (1 ratings) — better |
| Number of ratings | — | 1 — better |
| Update frequency | Fortnightly | Weekly — better |
| Ads | Yes | No — better |
| In-app purchases | Yes | No — better |
| Monetization | — | Free |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 18.6 | 15.0 — better |
| Further details — not scored | ||
| Size | 38 MB | 66 MB |
| Age rating | 4+ | 4+ |
| Developer | Wing Hei Brian Tam | Plan it prep LLC |
In-app purchases
Calorie Counter
- Unlimited$9.997 Days
- Unlimited$12.997 Days
- Ately Unlimited$19.991 Month
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- Unlimited3 Days trial$19.991 Year
- Unlimited$29.991 Year
- Ately Unlimited$39.991 Year
Plan it Prep
No in-app purchases









