Brief vs PlanThat
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Brief
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Brief makes it easy to save articles, links, and posts for later — delivered straight to your email. Share any link from Safari, X, LinkedIn, Instagram, or any app. Brief sends it to your inbox with an AI-generated summary so you can decide what's worth reading. HOW IT WORKS • Tap Share on any link • Select Brief • Get an email with the link and summary No account needed. Just enter your email once and start saving. FEATURES • AI-powered summaries (via Gemini) • Works with any app's share menu • Add personal notes for context • Choose summary length (short or detailed) • Privacy-focused: email stored only on your device
PlanThat
Organize your events and to-dos on a single, simple timeline. Easily share plans with others, get real RSVPs, and integrate with existing calendars. Focus on what's next with a streamlined view and helpful reminders.
- Single timeline view
- Focus Mode for clarity
- Family and group sharing
- Calendar integration
- RSVP functionality
- To-do deadlines and reminders
- Live weather and drive time
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One tap. Plans actually happen. Plan your events and to-dos on one simple timeline. No more group chat mess. No more "what time again?" No more plans that fall apart. FOCUS ON WHAT'S NEXT A busy mind loses track fast. PlanThat shows you one simple timeline, not a long list. Focus Mode cuts through the noise and shows only what matters next. Less stress. More done. ON EVERY SCREEN YOU USE iPhone, iPad, Mac, and Apple Watch. Your timeline follows you, so the plan is always a glance away. The Mac app is built natively for the desktop, with room to see your whole week at once. GREAT FOR GROUPS You shouldn't be the only one who remembers. Share a plan and everyone sees the same thing at the same time. The people you invite don't even need the app. WORKS WITH YOUR CALENDARS The events you already keep in Apple Calendar and Google Calendar show up right on your PlanThat timeline, so everything lives in one place. They stay read-only until you choose to turn one into a full PlanThat plan you can edit and share. MEET AVA Ava is your planning assistant. Ask for what you need in plain words and she suggests plans you can accept or skip. Nothing lands on your timeline until you say so. GET A REAL RSVP Tired of "maybe" and no reply? Send a link and let people RSVP in seconds. No account needed. Now you know who's coming. NEVER MISS A DUE DATE Give any to-do a deadline and PlanThat reminds you before time runs out. A quick "Due soon" or "Overdue" tag keeps the important things in view. KNOW WHEN TO LEAVE See the weather and drive time on a plan, and get a reminder when it's time to go. ALWAYS WITH YOU Keep your next plan on your Lock Screen and Dynamic Island. The details stay with you. SPEAKS YOUR LANGUAGE Fully translated into English, Spanish, Portuguese, French, and German. Type a plan in your own words and PlanThat understands it. PERFECT FOR • Families • Couples • Friend groups • Busy professionals • School and sports schedules • Travel and events WHY PEOPLE LOVE PLANTHAT • Everyone stays in sync, so you're not the only one who remembers • Just type it. "Dinner Friday 7pm" becomes a plan instantly • Focus Mode shows only what's next, not an endless list. Great for ADHD and busy minds • One shared timeline instead of scattered group chats • The same plans on your iPhone, iPad, Mac, and Apple Watch PLANTHAT+ • Group plan sharing • Share plans with a link • RSVP with guest management • Ava, your planning assistant • Live weather and drive time • Live Activities, including "time to leave" reminders Privacy Policy and Terms of Service: https://planthat.app/legal-privacy https://planthat.app/legal-terms
Screenshots
Verdict
The clearest difference is in-app purchases: Brief at none against PlanThat's 3. PlanThat's advantage is update cadence (every 5 days vs every 3 months) and device support (4 vs 2). On price, ads and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. PlanThat sells 3 in-app purchases, starting at $4.99 per month. Brief asks for nothing beyond the download.
Brief ships an update every 3 months, PlanThat every 5 days. The most recent releases landed on October 28, 2026 and October 24, 2026 respectively.
| Parameter | Brief | PlanThat |
|---|---|---|
| Price | Free | Free |
| Rating | — | 5.0 (6 ratings) — better |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | — | 6 — better |
| Update frequency | Every 3 months | Every 5 days — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | — | Freemium |
| Devices | iPhone, iPad | iPhone, iPad, Mac, Apple Watch — better |
| Requires iOS | 17.0 — better | 18.6 |
| Further details — not scored | ||
| Size | 3 MB | 29 MB |
| Age rating | 4+ | 4+ |
| Developer | Daniel Ensign | Zackery Griffin |
In-app purchases
Brief
No in-app purchases
PlanThat
- PlanThat+ Monthly3 Days trial$4.991 Month
- PlanThat+ Yearly3 Days trial$39.991 Year
- PlanThat+ LifeTime$119.99









