Simple Macro vs PlasticityLab
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Simple Macro
Effortlessly log meals and track your daily calorie, protein, carb, and fat intake. Build custom recipes, monitor hydration, and gain insights into your nutrition trends. Prioritizes user privacy with no account required and on-device AI insights.
- Effortless meal logging
- Custom recipe creation
- Complete macro tracking
- Built-in water tracking
- On-device AI insights
- Apple Health sync
- Privacy-first design
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Track your nutrition the simple way. Simple Macro makes logging meals fast and frictionless so you can focus on reaching your health goals, not fighting your tracking app. EFFORTLESS MEAL LOGGING Log meals in seconds with multiple entry options. Build a personal food library of your favorites, then quick-log them with a single tap. Create recipes from multiple ingredients and log the whole meal at once. Names auto-capitalize as you type, so there's one less thing to fix. Simple Macro stays out of your way. RECIPES Combine ingredients into reusable recipes with full nutrition totals. Adjust servings on the fly and log with one tap. No retyping every component. COMPLETE MACRO TRACKING Track calories, protein, carbs, and fat with beautiful progress bars that show exactly where you stand each day. See your remaining calorie budget at a glance. Set personalized goals, adjust your over-goal buffer, and watch your progress in real time. WATER TRACKING BUILT IN Stay hydrated with simple +/- controls to log your water intake in ounces or milliliters. See your daily progress and get a satisfying celebration when you hit your goal. INSIGHTS THAT MATTER View your nutrition trends across weeks, months, or the entire year. See your averages, spot patterns, and celebrate streaks of consistent logging. On supported devices, get AI-powered daily insights generated entirely on-device. No data ever leaves your phone. STAY ON TRACK Smart notifications remind you to log at times you choose. Streak protection alerts help you maintain your logging habit before the day ends. HOME SCREEN WIDGET See today's progress without opening the app. The widget displays your calorie ring and macro progress right on your home screen. APPLE HEALTH SYNC Automatically sync your logged meals and water to Apple Health, keeping all your nutrition data in one place. PRIVACY FIRST No account required. No tracking. Your nutrition data stays on your device, encrypted and private. Pro users sync via their own iCloud, so we never see your data. SIMPLE MACRO PRO Unlock premium features with a one-time purchase, not a subscription: - Barcode Scanning: Scan product barcodes to instantly fill nutrition data from millions of products - Label Scanning (Beta): Photograph a nutrition label and Apple Intelligence fills in your calories and macros, all on-device - iCloud Sync: Keep your meals, foods, recipes, and goals in sync across all your devices
PlasticityLab
Engage in brief, personalized daily brain exercises designed to enhance memory, focus, processing speed, and word-finding abilities. Track your progress and set reminders to build consistent mental fitness. This app is not a medical device.
- Memory exercises
- Word finding practice
- Focus and attention training
- Processing speed drills
- Adaptive difficulty
- Progress tracking
- Daily reminders
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Plasticity Lab offers short, interactive exercises for practicing memory, focus, processing speed, and word finding. Each session takes just a few minutes and adapts to your level. Choose from five categories : Memory, Word Finding, Focus & Attention, Processing Speed, and Warm-Up. Each with multiple exercises. Track your streaks, set daily reminders, and monitor your activity over time. Plasticity Lab is not a medical device and is not intended to diagnose, treat, cure, or prevent any medical condition. No accounts required. No ads. No data collection. All progress is stored locally on your device.
Screenshots
Verdict
The clearest difference is in-app purchases: PlasticityLab at none against Simple Macro's 1. PlasticityLab also leads on device support (3 vs 1) and iOS requirement (15.0 vs 26.1). On price, rating, ratings volume and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Simple Macro sells 1 one-off in-app purchase. PlasticityLab asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 5.0 for Simple Macro against 5.0 for PlasticityLab. Both are backed by a comparable volume of ratings — 2 and 3 respectively.
Simple Macro ships an update every 3 days, PlasticityLab every 2 days. The most recent releases landed on October 24, 2026 and October 31, 2026 respectively.
| Parameter | Simple Macro | PlasticityLab |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (2 ratings) | 5.0 (3 ratings) |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | 2 | 3 — better |
| Update frequency | Every 3 days | Every 2 days — better |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 26.1 | 15.0 — better |
| Further details — not scored | ||
| Size | 5 MB | 5 MB |
| Age rating | 4+ | 4+ |
| Developer | Darius Sumpter | Evan Folan |
Customer experience
Simple Macro
PlasticityLab
In-app purchases
Simple Macro
- Simple Macro Pro$2.99
PlasticityLab
No in-app purchases
Questions
Is Simple Macro free?
Is PlasticityLab free?
Which has better reviews, Simple Macro or PlasticityLab?
Do Simple Macro or PlasticityLab have ads?
Which is updated more often, Simple Macro or PlasticityLab?
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