FocusMaxing vs Coulda
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
FocusMaxing
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Procrastinating - why not start FocusMaxing instead? A premium, action-oriented tool for overcoming procrastination when stuck. The app's goal is to give you everything you need to start what you have to do right now, and limit the amount of pain on the way there. It seeks to create a sense of real motivation when dealing with tasks that are GENUINELY AWFUL, and have ZERO INHERENT VALUE, like COOKING, CLEANING, and STUDYING. Zone Management (developed in-house; for time blindness), Start AI (to learn about yourself), Tri-timer (developed in-house; for task-state management), and much more to help you get going with what you want to do! “I just need to start… why can’t I start?” “It will take 5 minutes… why am I still not doing it?” “I’ve been scrolling for 3 hours feeling guilty the entire time. -Let´s scroll some more” “I’ll start at 14:00… oh it’s 14:03. I’ll wait until 15:00- but then i´m going” “The whole day just disappeared.” “There are 20 things to do, but i can´t pick one.” *For students:* “I´ll do it in the evening, i´ll have more energy then…” “I should sleep, but I can’t put my phone down.” “I wasted the whole day again.” “Let´s scroll some more…” FocusMaxing: - Tool to help you get going there and then, as well as manage time-blindness in the longer term. - You´ll see exactly how long to focus before you should feel good about yourself. - You know how much is enough - You know when you’re done. You do not need to feel bad for what you did not do, the Zones lets you recalibrate. - Works immediately, nothing to learn - Built for real life - Built for when your brain doesn’t want to Other features list (for complete list, see the app) - Decision wheel (Innovated by FocusMaxing - helps when overthinking) - Simple breathing reset (may reduce overwhelm) - SMS tool (Schedule your own SMS reminders) - Habit Stacking (helps with habits) FocusMaxing is for you if: You struggle to start, even when you care and want to start. You had the whole day planned out but are experiencing zero-days. You get stuck switching between tasks. You’ve tried everything else. FocusMaxing is NOT for you if: You are not struggling with severe procrastination. You are just looking for a better to-do list, task/calendar system, or time blocking. You are not often left to yourself to deal with boring, unforgiving tasks. The result of FocusMaxing: - You may get more drive the from synthetic motivation. - You get more done in a day (easier to not have time fly away) - You may fetch long term positives from the increased efficiency daily, and/or if you got help getting unstuck when you were stuck. Subscription: - No lock-ins, easy to cancel. Available through support +47 99 88 41 73. - The app supports a free tier in 2026. For subscriptions: USD 30–40/month. Download today and start FocusMaxing instantly. EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Coulda
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Coulda is a task app built for the things you keep putting off. Add what you're avoiding, and Coulda shows exactly how long you've been ignoring it. It can roast you for the delay, break the task into tiny first steps, and reward you when you finally finish. Built for everyday procrastination: the email you owe, the form you're dreading, the call that keeps moving to next week. FACE WHAT YOU'RE AVOIDING • Task creation with effort level, time estimate, and optional deadline • Avoidance time counter — see exactly how long each task has sat untouched • Procrastination score updated as you add and complete tasks • Cost calculator: see what your delay is actually costing you in real money GET UNSTUCK • Roasts — sharp, funny nudges that make avoidance harder to ignore • Coaching mode for when you want encouragement instead of a roast • Tiny steps — Coulda breaks each task into a realistic first move • Daily nudge notifications with rotating procrastination-aware copy • Pomodoro timer to help complete the task FINISH AND FEEL IT • Completion modal with a satisfying reward flow • Collectible cards — a new card unlocks each time you finish a task • Personality type based on your procrastination patterns • Share your unlocked cards and personality results TRACK YOUR PATTERNS • Weekly report with avoidance trends and completion streaks • Stats overview with your procrastination score over time • Completion history COULDA PREMIUM (optional in-app purchase) Premium adds more modes, deeper stats, and extra tools when you're ready: • Premium modes: Ghost, Chaos, Zen, Midnight, and Corporate — each changes the app's tone and feel • Roast rerolls anytime (free roasts refresh every 3 hours) • Heatmap — visual avoidance history across weeks and months • Longest Delays — a ranked list of your most avoided tasks • Full personality analysis with archetype details and insights • Victory lap animations on task completion No account. No ads. Your tasks stay on your device. Coulda is a practical, playful way to make avoidance harder to ignore. It is not a medical app or therapy tool. Coulda is free to download. Premium features are available via optional in-app purchase. Subscriptions renew automatically unless cancelled at least 24 hours before the end of the current period. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is ads: Coulda at none against FocusMaxing's shown. On price, update cadence, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. FocusMaxing sells 2 in-app purchases, starting at $30.99 per month and Coulda sells 3 in-app purchases, starting at $1.99 per month. Whichever you choose, the download price is not the number that matters.
FocusMaxing ships an update every 2 weeks, Coulda every 3 weeks. The most recent releases landed on August 11, 2026 and September 11, 2026 respectively.
| Parameter | FocusMaxing | Coulda |
|---|---|---|
| Price | Free | Free |
| Update frequency | Every 2 weeks — better | Every 3 weeks |
| Ads | Yes | No — better |
| In-app purchases | Yes | Yes |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 43 MB | 49 MB |
| Age rating | 17+ | 4+ |
| Developer | Start AS | Vinay Bomma |
In-app purchases
FocusMaxing
- MyFocusPal Pro7 Days trial$30.991 Month
- FocusMaxing Pro14 Days trial$31.992 Months
Coulda
- Coulda Monthly$1.991 Month
- Coulda Yearly7 Days trial$14.991 Year
- Coulda Lifetime$8.99





