Comparison

Bloom vs Today.

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Bloom

Cultivate a personal pixel garden by reflecting daily. Each entry grows a new flower, with no pressure or streaks to maintain. Organize your reflections by mood and discover unique flower varieties.

Highlights
  • Daily pixel journaling
  • Grow a virtual flower garden
  • Sort entries by mood
  • Collect flower varieties
  • Optional daily reminders
  • Privacy-focused design
Features
Read full description

Bloom is a quiet, slightly silly journal — a personal pixel garden that grows one flower each day you reflect. No streaks to break. No pressure. Just a small, kind nudge to come back to yourself. - Write a short entry each day — a sentence is enough - Watch your garden grow with a new flower for every memory - Sort your garden by mood to see your year at a glance - Collect every flower variety in your Guidebook (Pokédex-style) - Optional 7 PM reminder so you don't forget Privacy Policy: https://wisdominurmovement.com Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

About

Today.

This app allows for quick, on-the-go journaling with options for voice memos, photos, and rich text editing. It offers AI-powered reflection features that run entirely on-device for privacy. Organize entries, customize themes, and export your data.

Highlights
  • Quick capture via widgets and Siri
  • Voice memo transcription
  • Rich text editor
  • On-device AI for reflection
  • Private by design, no ads or tracking
  • iCloud sync across Apple devices
  • Export as Markdown or JSON
Features
Read full description

Today. is a journal for the moments between moments. Most journaling apps wait for you to sit down and write a page. Today. is built for the quick, interstitial captures you make all day — a thought on a walk, a line after a meeting, a photo, a voice memo, a single sentence. A sentence is enough. But when you do want to sit and write at length, the full editor is right there. Jot a line or compose a considered entry — the same calm place fits both. Then, when you want to look back, Today. helps you make sense of it — with AI that runs entirely on your device. CAPTURE, FAST • Write in a tap — from the app, a Home Screen widget, the share sheet, or Siri • Voice memos, transcribed on-device so they're searchable and readable • Photos and links, right inline • Tags and moods when you want them, never required WRITE AT ANY DEPTH A real editor for the days you want one: • Headings, bold, italic, underline, strikethrough, and highlights • Bulleted and numbered lists, block quotes, and code blocks • Alignment, indentation, links, and inline photos The same entry can be a single line today and a full page tomorrow. REFLECT, PRIVATELY • Reflection: a gentle observation about your recent days • Ask Your Journal: ask a question, get an answer grounded in your own entries • Weekly Review: themes, what shifted, small wins, and a question for tomorrow • Open Loops: resurface the things you said you'd do It all runs on-device with Apple Intelligence. Your entries are never sent to a server for AI. Ever. PRIVATE BY DESIGN • No accounts, no tracking, no ads, no analytics • Your journal syncs across your Apple devices through your own iCloud • Export everything as Markdown or JSON, any time — it's your writing YOURS TO SHAPE • Organize entries into Volumes • Themes and journal fonts to make it feel like yours FAIR BY DEFAULT The AI features are free for everyone. If Today. becomes part of your day, an optional tip or supporter tier keeps it independent and unlocks the theme and font wardrobe. No paywalls on the things that matter. AI features require a device with Apple Intelligence. Privacy Policy: https://today.veritasdevs.com/privacy Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

Bloom4 screens
Today.4 screens

Verdict

The call

The clearest difference is in-app purchases: Bloom at none against Today.'s 3. Bloom also leads on rating (5.0 vs 4.7). Today.'s advantage is ads (none vs shown). On price, ratings volume, monetization model and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Today. sells 3 one-off in-app purchases. Bloom asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Bloom holds the better App Store score, 5.0 against 4.7. Both are backed by a comparable volume of ratings — 2 and 3 respectively.

Scorecard3 real differences · 6 level
Bloom versus Today.: the parameters behind the verdict, then further details
ParameterBloomToday.
PriceFreeFree
Rating5.0 (2 ratings) — better4.7 (3 ratings)
Number of ratings23 — better
Update frequencyEvery 2 months—
AdsYesNo — better
In-app purchasesNo — betterYes
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhone, iPadiPhone, iPad
Requires iOS18.518.1 — better
Further details — not scored
Size22 MB8 MB
Age rating4+4+
DeveloperKinshuk SahniTough Drafts LLC

Customer experience

Bloom

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

Today.

All ratings2 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

Bloom

No in-app purchases

3 purchases

Today.

One-time3
  • Leave a Tip$1.99
  • Generous Tip$4.99
  • Big Tip$9.99

Questions

Is Bloom free?
Bloom is free to download, with no in-app purchases.
Is Today. free?
Today. is free to download, with in-app purchases available.
Which has better reviews, Bloom or Today.?
Bloom is rated higher. Bloom averages 5.0 out of 5 from 2 ratings, while Today. averages 4.7 from 3 ratings.
Do Bloom or Today. have ads?
Bloom shows ads; Today. does not.

Other comparisons