Astico Store vs TheMsChoice
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Astico Store
Discover a wide selection of international beauty products and receive personalized skincare and haircare routine advice. Source products directly from manufacturers with quality assurance and track your orders easily. Earn and redeem loyalty points for a rewarding shopping experience.
- Personalized beauty consultations
- Wide range of international beauty brands
- Direct sourcing from manufacturers
- Loyalty points system
- Order tracking
- Product availability notifications
- Direct support communication
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This application belongs to the Astico Store chain, specializing in beauty products in Iraq since 2020. The app allows you to explore a wide range of international beauty brands and build your daily skincare and haircare routine with the assistance of a specialized consultation team. We provide products sourced directly from manufacturers and shipped according to appropriate standards to maintain product quality. Through the app, you can browse products, view detailed information, and easily choose what suits your needs. The app also offers a loyalty points system that can be used within the application or at store branches. Application features: * Consultations from a specialized team * Products from trusted sources * Order tracking * Notifications about product availability * Easy account and order management * Direct communication with the support team * Check product availability at store branches * Detailed product information Astico Store – An Easy Shopping Experience for Beauty Products.
TheMsChoice
Discover curated beauty products tailored to your skin type and concerns. This app offers a personalized shopping experience with detailed product information, routine building, and easy account management for skincare enthusiasts.
- Curated skincare, makeup, and hair care
- Personalized routine builder
- Product search and filtering
- Detailed product information
- Wishlist and cart management
- Account and order history
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TheMsChoice is a curated beauty shopping app made for skincare lovers in Iraq. It brings the brand's vintage, hand-drawn shopping experience to your iPhone: warm, personal, easy to browse, and built around finding products that fit your skin. Shop curated skincare, makeup, and hair care from an organized catalog featuring trusted global favorites like **The Ordinary**, **CeraVe**, **La Roche-Posay**, **COSRX**, **Beauty of Joseon**, **Huda Beauty**, and **NYX**. Explore best sellers, new arrivals, brands, categories, and skin-type browsing. Search for products, filter by price and skin type, and sort by newest, best-selling, or price so you can move quickly from discovery to cart. Build a routine around your skin. During setup, TheMsChoice can save your age, skin type, and main concerns to personalize your profile. Profile Care helps you find matched products, view a recommended routine, and keep a morning and night routine you can update as your needs change. Each product page gives you the details you need before ordering: product images, brand, price, available variants, description, how to use, ingredients, wishlist, cart controls, and the option to add products to your routine. Your account keeps the practical parts close: wishlist, cart, saved addresses, coupons, order history, order details, reorder, language switching between English and Arabic, and direct contact with the TheMsChoice team. Whether you are restocking a favorite **Bioderma** cleanser, building a full K-beauty routine with **Anua** and **SOME BY MI**, exploring makeup from **Maybelline**, or simply saving products for later, TheMsChoice keeps beauty shopping focused, personal, and easy.
Screenshots
Verdict
The clearest difference is rating: TheMsChoice at 5.0 against Astico Store's 3.7. On price, ratings volume, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
TheMsChoice holds the better App Store score, 5.0 against 3.7. Both are backed by a comparable volume of ratings — 6 and 8 respectively.
Astico Store ships an update monthly, TheMsChoice every 3 weeks. The most recent releases landed on September 17, 2026 and September 21, 2026 respectively.
| Parameter | Astico Store | TheMsChoice |
|---|---|---|
| Price | Free | Free |
| Rating | 3.7 (6 ratings) | 5.0 (8 ratings) — better |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 6 | 8 — better |
| Update frequency | Monthly | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 15.6 — better | 16.0 |
| Further details — not scored | ||
| Size | 124 MB | 23 MB |
| Age rating | 4+ | 12+ |
| Developer | Integrated Path for IT Solutions, Trading and General Services Co., Ltd | Mustafa Kareem |
Customer experience
Astico Store
TheMsChoice
In-app purchases
Astico Store
No in-app purchases
TheMsChoice
No in-app purchases








