Self vs moe
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Self
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Most apps track what you do. Self helps you become who you are. This isn't about streaks or productivity. It's about witnessing your transformation, one authentic action at a time. Define the identity you're becoming. Choose the actions that feel true to you. Show up gently, without force or resistance. Over time, you'll see yourself evolve - not through pressure, but through presence. Self is a mirror for your becoming. No guilt. No gamification. Just you, growing into yourself. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula
moe
This AI coach guides you through actionable steps to improve your relationships with friends, family, and partners. Engage in short calls, share updates, and receive personalized support to foster deeper connections. Designed to be outgrown as you achieve your relationship goals.
- AI-powered coaching
- Actionable relationship steps
- Short call guidance
- Voice message feedback
- Focus on personal growth
- Privacy-focused conversations
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Closer to your family & friends. Closer as a couple. Out meeting someone new. moe is an AI coach that helps you take doable steps to get you there. Do a call. Take a step. Be with the people you care about. You hop on a short call and moe helps you pick one thing you can do now. Then you go out and do it. Send moe a voice message about how it went and take it from there on your next call. Recognition Labs, a nonprofit technology company, built moe to be outgrown. As you reach your goals you'll naturally spend less time with moe and more time out with the people you've grown closer to. That's the point. We don't run ads or sell your data. Your conversations are yours. moe is for adults 18 and older. Terms of Service: moe.coach/terms © 2026 Recognition Labs, LLC. All rights reserved.
Screenshots
Verdict
Self and moe are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Self sells 2 in-app purchases, starting at $4.99 per month and moe sells 2 in-app purchases, starting at $10.00 per month. Whichever you choose, the download price is not the number that matters.
Self ships an update every 10 days, moe every 6 days. The most recent releases landed on October 10, 2026 and October 25, 2026 respectively.
| Parameter | Self | moe |
|---|---|---|
| Price | Free | Free |
| Rating | — | 5.0 (6 ratings) — better |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | — | 6 — better |
| Update frequency | Every 10 days | Every 6 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | — | Freemium |
| Devices | iPhone | iPhone |
| Requires iOS | 18.5 | 17.0 — better |
| Further details — not scored | ||
| Size | 12 MB | 69 MB |
| Age rating | 17+ | 17+ |
| Developer | Michel Pinto | Recognition Labs |
In-app purchases
Self
- Self pro monthly$4.991 Month
- Self pro yearly$39.991 Year
moe
- Standard7 Days trial$10.001 Month
- Plus$20.001 Month
