Skift vs MLA
Price, ratings, monetisation and update history for both apps, side by side โ with what reviewers say about each.
Skift
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Skift helps couples share the invisible mental load of remembering everything for the household. Send responsibilities to your partner in one tap. Clear handoffs, real relief. Features: - AI drafts messages and booking requests so you don't have to - Simple responsibility transfer โ one tap and it's theirs - Real-time sync between partners - Push notifications for new skifts - Mark tasks as done, view completed history Stop being the household manager. Start sharing the mental load equally. Terms of Use: https://skift-away-the-load.lovable.app/terms
MLA
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Stop texting each other about what's on the calendar, or what's for dinner. Mental Load Assistant is a smart shared planner built around the way people actually share their lives. Instead of handing someone your entire calendar, you organize events with color-coded tags, then share exactly the tags that matter with exactly the people who need them. โ โ โ TELL MLA: SAY IT ONCE โ โ โ Type, or hold the mic and talk: "Dentist Tuesday at 3, soccer every Thursday, buy milk and eggs." MLA turns it into events, tasks and shopping items, and you check them before anything is added. Plans changed? "Move today's dinner to 7" or "Tag Dance with Chloe" updates the event you already have, for just that day or the whole series. Ask "What do I have after 12?" or "When is Colin's wedding?" and tap any event to see it. It all runs on your iPhone with Apple Intelligence; nothing you say is sent anywhere. โ โ โ YOUR DAY, IN PLAIN ENGLISH โ โ โ The top of Today tells you what's on and when the day picks up again, with what's due and what's left to buy. After your last event it moves on to tomorrow. Get it as a morning and evening notification too. Week Ahead opens with one line: a light, medium or busy week, your free days, and how the weekend looks. โ โ โ CREATE EVENTS THAT FIT YOUR LIFE โ โ โ Full recurrence support: daily, weekly, monthly or yearly, or patterns like "the first Saturday of the month." Add a location, notes, reminders and tags, and pick dates from a calendar with the time wheel right below it. โ โ โ TAG-BASED SHARING โ โ โ Create color-coded tags like "Family," "Work" or "Date Night." Share a tag with read-only access to stay informed or write access to collaborate. Revoke access instantly. No over-sharing. โ โ โ TASK LISTS THAT KEEP UP โ โ โ Shared to-do lists with due dates and repeating tasks. Give a list a place and get reminded when you arrive, so the hardware store list shows up at the hardware store. โ โ โ PLAN MEALS & SHOP SMARTER โ โ โ Save recipes with ingredients, steps, cook time and a photo, or snap a cookbook page or pick a PDF and MLA fills in the recipe for you. Drag recipes onto a weekly meal plan and turn it into a shopping list that combines duplicates and converts units. Items land under the store you bought them at last time. โ โ โ HANDS-FREE WITH SIRI (iOS 27) โ โ โ "Add an event in Mental Load Assistant." "What's on next week in Mental Load Assistant?" Siri adds events, tasks and shopping items, tells you what's coming up, and lets you undo with one tap. โ โ โ BUILT FOR TWO (OR MORE) โ โ โ Partners, co-parents, households or a small team: everyone stays on the same page without one person remembering everything. โ โ โ SMART, SECURE & NATIVE โ โ โ โข Face ID / Touch ID โข Push notifications and event reminders โข Home-screen widget showing what's next โข Quick Action: create a new event from your home screen โข Dark and light mode โข Optimized for iPhone and iPad โ โ โ GO PRO โ โ โ The free plan covers the basics, including the weekly summary and store-sorted shopping. Pro removes every limit on events, tags, lists and recipes, and adds Tell MLA, the daily summary, recipe import and weather on every event with a location. โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ Mental Load Assistant is free to download. Set up your first event before you sign up; an account is needed to save and share. Tell MLA and recipe import need an iPhone with Apple Intelligence.
Screenshots
Verdict
Skift and MLA are too close to call on the numbers: across 6 compared parameters โ price, update cadence, ads and in-app purchases among them โ neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price ยท Rating ยท Positive reviews ยท Number of ratings ยท Update frequency ยท Ads ยท In-app purchases ยท Monetization ยท Best chart rank ยท Devices ยท Requires iOS
Both are free to download. Skift sells 6 in-app purchases, starting at $2.99 per month and MLA sells 2 in-app purchases, starting at $2.99 per month. Whichever you choose, the download price is not the number that matters.
Skift ships an update every 3 weeks, MLA every 2 weeks. The most recent releases landed on October 24, 2026 and October 31, 2026 respectively.
| Parameter | Skift | MLA |
|---|---|---|
| Price | Free | Free |
| Update frequency | Every 3 weeks | Every 2 weeks โ better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Devices | iPhone, iPod | iPhone, iPad, iPod โ better |
| Requires iOS | 15.1 | 15.1 |
| Further details โ not scored | ||
| Size | 62 MB | 36 MB |
| Age rating | 4+ | 4+ |
| Developer | Andreas Haug | Jeffrey Kiyomura |
In-app purchases
Skift
- Skift Premium Monthly$2.991 Month
- Skift Exclusive AI$9.991 Month
- Skift Premium Yearly$29.991 Year
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- Skift Exclusive$99.991 Year
- Skift AI Assistant pay as you go$0.99
- Skift Premium Lifetime$69.99
MLA
- Pro Monthly$2.991 Month
- Pro Yearly$19.991 Year








